China Cross-border Ecommerce 8-Point Customer Journey - L'Occitane

Objective: Help L’Occitane to promote their Chinese New Year campaign on RED Note, WeChat and Baidu to gain traffic to their physical stores

Digital Solutions:
Overall China Cross-border Strategy Planning
Adwords and WeChat campaign management
O2O strategy approaches and management
Data analysis

Key Achievements:
2 million impressions were recorded
The number of visitors to target stores has increased significantly during the campaign period as compared to the previous period
(20% increased by footprint traffic is shared from client internal record)
WeChat followers increased 15% by ads campaign duration