Available to hire
I am a dynamic and versatile Social Media Specialist, Digital Marketer, and Business Development Lead with a proven track record of building brand visibility and driving engagement across Instagram, TikTok, and multi-channel campaigns. I have extensive experience in SEO audits, keyword research, content planning, and managing multi-platform content calendars and campaigns. I excel at producing short-form video content and influencer partnerships, tailored to diverse sectors like real estate, fashion, lifestyle, travel, wellness, education, and events.
My expertise combines creative execution with strategic growth mindset, transforming ideas into authentic storytelling and engaging communities. I lead end-to-end digital marketing and sales enablement for core clients, delivering data-driven strategies and performance solutions while aligning digital campaigns with broader business goals. Passionate about helping brands create meaningful connections with their audiences, I thrive in remote, cross-functional team environments and bring ownership mentality to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Georgian
Fluent
Work Experience
Digital Marketing Consultant & Business Strategist at Brandwise
November 1, 2024 - June 14, 2024Led end-to-end digital marketing and sales enablement for Brandwise clients including Aspen, Bliss, and Vinsion. Designed and executed strategies targeting both B2C and B2B segments, built SEO and CRM automation workflows, created international outreach campaigns, and managed content and paid media initiatives. Coordinated marketing project management to align cross-functional teams and ensure timely campaign launches. Delivered internal marketing documents and supported sales development by creating outreach messaging, proposals, and branded materials.
Head of Business Development & Digital Marketing Lead at Bliss
November 1, 2024 - June 14, 2024Led digital strategy, brand messaging, and campaign execution across paid, organic, and CRM channels for real estate audiences. Built automated email workflows and lead nuturing sequences tailored for developers and buyers. Created branded pitch decks, brochures, and digital sales materials. Acted as a liaison between internal teams and external partners, aligning marketing goals with project needs. Designed KPI dashboards and contributed to campaign analysis and brand voice refinement.
Digital Marketing Intern at Brandwise
September 1, 2024 - November 1, 2024Supported SEO audits, keyword research, and content planning across multiple clients. Managed multi-platform content calendars aligned with campaigns. Assisted with campaign performance reports using Google Analytics and Meta tools. Participated in end-to-end campaign cycles and collaborated with content, design, and media teams to produce client-ready assets.
Real Estate Manager & Agent at Lumere
January 1, 2023 - January 31, 2024Managed sales and marketing for residential properties as lead agent and campaign coordinator. Closed multiple high-value sales and rentals by overseeing negotiations, listings, and client relations. Designed marketing materials such as brochures, virtual tours, and geo-targeted ads which increased qualified inquiries by 60%. Developed CRM segmentation and drip campaigns improving client follow-up and lead nurturing. Created go-to-market strategies, coordinated with photographers and legal teams, and supervised junior agents to enhance workflows.
Freelance Marketing & Creative Consultant at Upwork / Freelancer.com / Independent
August 1, 2019 - June 14, 2024Delivered freelance marketing support, content writing, editing, research, and visual design services across industries including real estate, education, wellness, fashion, and digital services. Created tailored content calendars, pitch decks, sales materials, and supported seasonal fashion campaigns including event coordination and influencer outreach. Adapted to changing client needs and maintained high client satisfaction ratings.
Digital Marketing Consultant & Business Strategist at Brandwise
August 31, 2025 - September 3, 2025Led end-to-end digital marketing and sales enablement across three core Brandwise clients, delivering strategies and performance solutions across B2B and B2C segments. Oversaw brand messaging, social media strategy, and campaign execution across paid, organic, and CRM channels. Produced reels, videos, and short-form content tailored to real estate buyers and developers. Created branded sales decks, brochures, and property launch assets to support business development initiatives. Developed KPI dashboards to monitor performance and implemented growth-focused adjustments. Built outreach sequences and automated workflows for lead nurturing, improving engagement and retention.
Digital Marketing Intern at Brandwise
November 30, 2024 - September 3, 2025Delivered social media management, content creation, and campaign strategy for diverse clients in lifestyle, fashion, travel, wellness, education, real estate, events, and digital services. Managed community interactions, created content series, integrated affiliate promotions, and coordinated influencer collaborations to boost engagement and conversions.
Head of Business Development & Digital Marketing Lead at Bliss
November 1, 2024 - PresentLead digital marketing and business development for the real estate brand Bliss, driving lead generation and campaign management to increase qualified inquiries and sales pipeline.
Real Estate Manager & Agent
January 31, 2024 - September 3, 2025Combined sales leadership and marketing execution, creating reels, property videos, and geo-targeted campaigns that increased qualified inquiries by 60%. Closed 5 property sales and 35+ rentals using digital-first strategies and storytelling. Implemented CRM workflows for client nurturing and supervised junior agents, standardizing operations.
Freelance Marketing & Creative Consultant at Travajo Trip, Comode & Clients
January 1, 2019 - PresentProduced daily reels and short-form videos aligned with platform trends for travel-themed Instagram/TikTok pages. Managed community interaction and micro-influencer collaborations. Supported seasonal fashion campaigns with creative content and influencer partnerships. Designed short-form video campaigns and branded visuals tailored for wellness coaches and educational companies. Created property marketing reels, brochures, and pitch decks to support lead generation and buyer engagement.
Digital Marketing Consultant & Business Strategist at Brandwise
August 31, 2025 - September 3, 2025Supported SEO audits, keyword research, and content planning for multiple clients to improve visibility. Managed multi-platform content calendars and campaign scheduling. Produced performance reports using Google Analytics and Meta tools for strategic reviews. Collaborated with cross-functional teams to produce client-ready assets and ensure smooth day-to-day execution. Oversaw brand messaging, social media strategy, and campaign execution across paid, organic, and CRM channels. Created reels, videos, and short-form content tailored to real estate buyers and developers. Developed branded sales decks, brochures, and property launch assets to support business development initiatives. Built outreach sequences and automated workflows for lead nurturing, improving engagement and retention. Acted as the bridge between internal teams and external partners, aligning marketing efforts with real estate project goals. Delivered high-performing content under tight deadlines and adapted creative an
Head of Business Development & Digital Marketing Lead at Bliss
November 1, 2024 - PresentLed end-to-end digital marketing and sales enablement for brandwise clients including Aspen, Bliss, and Vinsion across B2B and B2C segments. Designed and executed Instagram and TikTok campaigns leveraging reels, stories, and trend-based formats, driving visibility and qualified engagement. Built SEO blog architecture, automated CRM workflows, and LinkedIn/email campaigns that increased inquiries and conversion rates. Produced marketing assets, content calendars, analytics dashboards, and campaign decks to align execution with KPIs. Directed influencer collaborations and community-driven campaigns to strengthen brand trust and expand reach. Contributed actively to sales by writing proposals, handling outreach, and supporting conversions with tailored messaging.
Digital Marketing Intern at Brandwise
November 30, 2024 - September 3, 2025Supported digital marketing initiatives through content creation, campaign planning, and analytics under supervision.
Real Estate Manager & Agent
January 31, 2024 - September 3, 2025Combined sales leadership and marketing execution creating reels, property videos, and geo-targeted campaigns that increased qualified inquiries by 60%. Closed five property sales and over 35 rentals using digital-first strategies and storytelling to attract clients. Implemented CRM workflows for client nurturing and supervised junior agents, standardizing operations.
Freelance Marketing & Creative Consultant at Travajo Trip, Comode & Clients
January 1, 2019 - PresentDelivered social media management, content creation, and campaign strategy for clients in lifestyle, fashion, travel, wellness, education, real estate, events, and digital services. Built and scaled a travel-themed Instagram/TikTok page for Travajo Trip, producing daily reels and short-form videos aligned with platform trends. Managed full community interaction and collaborations with micro-influencers. Supported seasonal fashion campaigns for Comode by producing reels, influencer collaboration coordination, and live social content coverage. Created short-form video campaigns and branded visuals for wellness and education clients, supporting product/program launches with storytelling-focused TikTok and Instagram reels and influencer engagement strategies. Produced property marketing reels, brochures, and pitch decks for real estate and digital services clients to support lead generation and buyer engagement.
Education
Bachelor of Arts with Honours at Ivanene Javaxishvili University
September 16, 2021 - June 5, 2024Bachelor of Arts with Honours at Arden University
October 24, 2024 - September 7, 2026BA at Business Administration
January 1, 2015 - December 31, 2018BA at Business Management & Law
January 1, 2015 - December 31, 2018Certificate in Marketing at HubSpot Academy Marketing Strategy & Digital Marketing Specializations
January 11, 2030 - September 3, 2025Web Development Certificate at Coursera
January 11, 2030 - September 3, 2025Graphic Design Certificate at Academy of Digital Industries
January 11, 2030 - September 3, 2025Qualifications
Certified Programming/Web Developer | Skillwill (Recognized by EAHEA – European Association for Higher Education Advancement)
January 14, 2024 - July 12, 2024Certificate in Graphic Design | Academy of Digital Industries
February 6, 2023 - May 31, 2023Certificate in Marketing, HubSpot Academy
January 1, 2023 - December 31, 2023Marketing Strategy & Digital Marketing Specializations, Coursera
January 1, 2023 - December 31, 2023Web Development Certificate, Skillwill (EAHEA-accredited)
January 1, 2023 - December 31, 2023Graphic Design Certificate, Academy of Digital Industries
January 1, 2023 - December 31, 2023BA in Business Administration
January 11, 2030 - September 3, 2025BA in Business Management & Law
January 11, 2030 - September 3, 2025Certificate in Marketing, HubSpot Academy
January 11, 2030 - September 3, 2025Marketing Strategy & Digital Marketing Specializations, Coursera
January 11, 2030 - September 3, 2025Web Development Certificate, Skillwill (EAHEA-accredited)
January 11, 2030 - September 3, 2025Graphic Design Certificate, Academy of Digital Industries
January 11, 2030 - September 3, 2025BA in Business Administration
January 11, 2030 - September 3, 2025BA in Business Management & Law
January 11, 2030 - September 3, 2025Certificate in Marketing
January 11, 2030 - September 3, 2025HubSpot Academy Marketing Strategy & Digital Marketing Specializations
January 11, 2030 - September 3, 2025Web Development Certificate
January 11, 2030 - September 3, 2025Graphic Design Certificate
January 11, 2030 - September 3, 2025Industry Experience
Education, Real Estate & Construction, Transportation & Logistics, Travel & Hospitality, Retail, Professional Services, Other, Consumer Goods, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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