Graphic Design | Visual Merchandising | Illustration I help premium brands, premium retailers, and creative businesses stand out through refined visual experiences. I develop bespoke creative concepts and visual systems that elevate brand identity, retail environments, and customer perception. You already have something precious, a brand, a space, a book, a product, or an idea with strong potential. My role is to shape how it is experienced visually, spatially, and emotionally. At the beginning of our collaboration, we take time to understand the foundations of your brand, its DNA, values, positioning, and aesthetic language, I will then translate them into coherent visual narratives across retail, space, and creative projects. What makes my approach different: • Every project is unique for me. I analyse your brand’s DNA and context to craft bespoke visual concepts. Starting with a moodboard, I offer a collaborative design process that refines your product or space into its finest form. • You won’t receive isolated ideas, but a cohesive and intentional visual direction aligned with your brand identity and commercial goals. • I provide a multi-disciplinary approach shaped by years in world-class design studios. Whether it is editorial, packaging, or retail space, I translate brand essence into precise visual stories across both physical and digital formats. • Whether working with an established luxury house, a growing brand, or an independent project, I bring the same level of dedication, discretion, attention to detail, and clear communication. • My experience in the luxury sector has shaped my approach to design: precise, disciplined, and detail-oriented. I thrive under the high expectations of premium brands, delivering results that meet the most rigorous standards of quality and aesthetic refinement. • My services and experience include: - Brand Identity Design - Social Media Design - Packaging & Label Design - Spacial design - Retail (Visual Merchandising, Windows, Product display) - Artwork & Illustration - Web Layout & Design - Product Design - Editorial Design I am a dedicated designer with a collaborative spirit and a seamless work process. I’d love to hear from you! Aránzazu

ARANZAZU MORENO

Graphic Design | Visual Merchandising | Illustration I help premium brands, premium retailers, and creative businesses stand out through refined visual experiences. I develop bespoke creative concepts and visual systems that elevate brand identity, retail environments, and customer perception. You already have something precious, a brand, a space, a book, a product, or an idea with strong potential. My role is to shape how it is experienced visually, spatially, and emotionally. At the beginning of our collaboration, we take time to understand the foundations of your brand, its DNA, values, positioning, and aesthetic language, I will then translate them into coherent visual narratives across retail, space, and creative projects. What makes my approach different: • Every project is unique for me. I analyse your brand’s DNA and context to craft bespoke visual concepts. Starting with a moodboard, I offer a collaborative design process that refines your product or space into its finest form. • You won’t receive isolated ideas, but a cohesive and intentional visual direction aligned with your brand identity and commercial goals. • I provide a multi-disciplinary approach shaped by years in world-class design studios. Whether it is editorial, packaging, or retail space, I translate brand essence into precise visual stories across both physical and digital formats. • Whether working with an established luxury house, a growing brand, or an independent project, I bring the same level of dedication, discretion, attention to detail, and clear communication. • My experience in the luxury sector has shaped my approach to design: precise, disciplined, and detail-oriented. I thrive under the high expectations of premium brands, delivering results that meet the most rigorous standards of quality and aesthetic refinement. • My services and experience include: - Brand Identity Design - Social Media Design - Packaging & Label Design - Spacial design - Retail (Visual Merchandising, Windows, Product display) - Artwork & Illustration - Web Layout & Design - Product Design - Editorial Design I am a dedicated designer with a collaborative spirit and a seamless work process. I’d love to hear from you! Aránzazu

Available to hire

Graphic Design | Visual Merchandising | Illustration

I help premium brands, premium retailers, and creative businesses stand out through refined visual experiences. I develop bespoke creative concepts and visual systems that elevate brand identity, retail environments, and customer perception.

You already have something precious, a brand, a space, a book, a product, or an idea with strong potential. My role is to shape how it is experienced visually, spatially, and emotionally.

At the beginning of our collaboration, we take time to understand the foundations of your brand, its DNA, values, positioning, and aesthetic language, I will then translate them into coherent visual narratives across retail, space, and creative projects.

What makes my approach different:

• Every project is unique for me. I analyse your brand’s DNA and context to craft bespoke visual concepts. Starting with a moodboard, I offer a collaborative design process that refines your product or space into its finest form.

• You won’t receive isolated ideas, but a cohesive and intentional visual direction aligned with your brand identity and commercial goals.

• I provide a multi-disciplinary approach shaped by years in world-class design studios. Whether it is editorial, packaging, or retail space, I translate brand essence into precise visual stories across both physical and digital formats.

• Whether working with an established luxury house, a growing brand, or an independent project, I bring the same level of dedication, discretion, attention to detail, and clear communication.

• My experience in the luxury sector has shaped my approach to design: precise, disciplined, and detail-oriented. I thrive under the high expectations of premium brands, delivering results that meet the most rigorous standards of quality and aesthetic refinement.

• My services and experience include:

  • Brand Identity Design
  • Social Media Design
  • Packaging & Label Design
  • Spacial design
  • Retail (Visual Merchandising, Windows, Product display)
  • Artwork & Illustration
  • Web Layout & Design
  • Product Design
  • Editorial Design

I am a dedicated designer with a collaborative spirit and a seamless work process.

I’d love to hear from you!

Aránzazu

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent
Italian
Beginner
Portuguese
Beginner

Work Experience

Head of Brand Experience at Stojan Office Lab Studios
January 1, 2012 - January 1, 2025
Concept & Visual Merchandising for brands like Hermès and Bvlgari, leading visual merchandising guidelines and supporting product launches with a focus on brand storytelling and customer engagement.
Art Director at MC & Saatchi
January 1, 2008 - January 1, 2011
Conceptualized and directed global communication campaigns for prominent clients, achieving recognition through awards and enhancing brand visibility.

Education

CAS in Management Cultural & Creative Industries at Universidad Miguel de Cervantes
January 1, 2020 - January 1, 2021
CAS in Art & Communication at Universidad Complutense de Madrid
January 1, 2020 - January 1, 2021
Master in Advertising & PR at Universidad Complutense de Madrid
January 1, 2005 - January 1, 2007
Fashion Design at Istituto Europeo di Design
January 1, 2001 - January 1, 2005
Surface Design at University of the Arts London
January 1, 2000 - January 1, 2001
Expert in Costume Design at Goymar Madrid
January 1, 1998 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment