Emart Malaysia – A Tin of Memories - CNY Shortfilm
Alex Bong， Motion Foundry
Published
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A Tin of Memories is Emart Malaysia’s 2026 Chinese New Year campaign film, created to tell a warm story about family, distance, generational misunderstanding, and the quiet ways love is expressed.
Motion Foundry produced the film with a focus on emotional storytelling, cultural familiarity, cinematic pacing, and natural brand integration.
Instead of creating a conventional festive advertisement, the film places the brand within the everyday rituals of reunion, preparation, and family care — allowing the message to feel human, relatable, and memorable.
Watch Here: