I’m a Social Media & Campaign Manager with 5+ years of experience planning and executing digital campaigns across faith-based, fitness, technology, and cultural sectors. I specialize in community growth, multi-platform content strategy, and performance-driven campaign management. I excel at building audiences from the ground up, coordinating cross-functional contributors, and delivering measurable results within budget. I’ve worked remotely across the UK, USA, Ghana, and Nigeria, and I’m currently an MBA candidate at the University of Lagos.

Moyinoluwa Kemi Idowu

I’m a Social Media & Campaign Manager with 5+ years of experience planning and executing digital campaigns across faith-based, fitness, technology, and cultural sectors. I specialize in community growth, multi-platform content strategy, and performance-driven campaign management. I excel at building audiences from the ground up, coordinating cross-functional contributors, and delivering measurable results within budget. I’ve worked remotely across the UK, USA, Ghana, and Nigeria, and I’m currently an MBA candidate at the University of Lagos.

Available to hire

I’m a Social Media & Campaign Manager with 5+ years of experience planning and executing digital campaigns across faith-based, fitness, technology, and cultural sectors. I specialize in community growth, multi-platform content strategy, and performance-driven campaign management. I excel at building audiences from the ground up, coordinating cross-functional contributors, and delivering measurable results within budget. I’ve worked remotely across the UK, USA, Ghana, and Nigeria, and I’m currently an MBA candidate at the University of Lagos.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media & Campaign Manager at Harvesters International Centre
July 1, 2024 - Present
Planned and managed multi-platform digital campaigns across Meta, TikTok, and Eventbrite, coordinating content, advertising, and community growth streams against church launch milestones.
Social Media & Communications Assistant at Goethe-Institut Nigeria
January 1, 2025 - February 1, 2026
Developed social media copy and carousel content for the programme; translated complex cultural heritage themes into accessible, platform-ready content. Coordinated communications across 40+ stakeholders for a Pan-African programme, built facilitator tracking, participant database, and email templates; managed onboarding, scheduling, contracts, invoicing, travel logistics, and document compliance.
Digital Content Manager at LOAF Global Co / Tesoro Commerce
September 1, 2025 - February 1, 2026
Managed content delivery for website redesign and brand social media; coordinated contributors across content, design, and development in multiple time zones. Achieved 35% improvement in organic search visibility and 20% increase in website traffic. Developed brand positioning for a diaspora-facing African e-commerce platform; produced a launch package including strategy, frameworks, content calendar, copy, and growth plan around Black History Month.
Social Media & Brand Strategist at Fit Flex Gym
January 1, 2025 - Present
Built brand identity, content strategy, and digital presence from scratch for a new Lagos gym; covered Instagram content, WhatsApp community reactivation, and Google Business Profile setup. Delivered a phased four-month growth roadmap that contributed to 200+ active members in its first year.
Brand & Content Strategist at Reers Technology
September 1, 2024 - December 1, 2024
Delivered end-to-end brand strategy for a UK-based tech founder, defining brand voice, content style, storytelling angles, audience targeting, and platform-specific content direction. Produced actionable content guidelines enabling client to independently execute a consistent, relatable brand presence across platforms.
Business Development & Content Manager (incl NYSC) at Typical Fitness
October 1, 2017 - March 1, 2023
Led delivery of the company website from concept to launch; coordinated design, copy, and development stakeholders end-to-end. Planned and executed annual large-scale fitness events, contributing to ₦11M+ in combined ticket sales and sponsorship revenue. Built and managed lead generation system producing 100+ weekly leads at 20-30% monthly conversion. Managed brand content and social media presence, maintaining a consistent voice across platforms.
Project Manager & Operations Coordinator at Bridgestone Health Care System
July 1, 2023 - June 1, 2024
Managed internal and external communications for a US-based residential care facility; coordinated cross-functional stakeholders to drive adoption of new systems, delivering communications and support that resulted in 90%+ team compliance during rollout.

Education

BSc Estate Management at University of Lagos
January 11, 2030 - December 1, 2021
MBA (In View) at University of Lagos
January 1, 2026 - June 1, 2026

Qualifications

Content Marketing | HubSpot
September 1, 2025 - June 1, 2026
Copywriting | Legit.ng
September 1, 2025 - June 1, 2026
Introduction to Social Media Marketing | Meta
January 1, 2024 - June 1, 2026
Foundations of Digital Marketing and E-commerce | Google
November 1, 2023 - June 1, 2026

Industry Experience

Non-Profit Organization, Software & Internet, Media & Entertainment, Education, Professional Services