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Hi, I'm Muhammad Ashfaq, a Principal Frontend Developer and UI/UX Engineer with 10+ years of hands-on experience building pixel-perfect, fast, accessible web interfaces. I lead cross-functional teams, drive Core Web Vitals improvements, and deliver scalable frontend solutions across automotive, e-commerce, and enterprise platforms. My expertise spans React.js, TypeScript, and modern CSS, complemented by a strong design sense in Figma and Adobe Creative Suite. I prioritize ATS-friendly development, SEO optimization, and robust third-party integrations (GTM, Algolia, Google Analytics).…Hi, I'm Muhammad Ashfaq, a Principal Frontend Developer and UI/UX Engineer with 10+ years of hands-on experience building pixel-perfect, fast, accessible web interfaces. I lead cross-functional teams, drive Core Web Vitals improvements, and deliver scalable frontend solutions across automotive, e-commerce, and enterprise platforms. My expertise spans React.js, TypeScript, and modern CSS, complemented by a strong design sense in Figma and Adobe Creative Suite. I prioritize ATS-friendly development, SEO optimization, and robust third-party integrations (GTM, Algolia, Google Analytics).

Muhammad Ashfaq

Front-End Developer, Web Developer, UI Designer, +2

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Hi, I'm Muhammad Ashfaq, a Principal Frontend Developer and UI/UX Engineer with 10+ years of hands-on experience building pixel-perfect, fast, accessible web interfaces. I lead cross-functional teams, drive Core Web Vitals improvements, and deliver scalable frontend solutions across automotive, e-commerce, and enterprise platforms. My expertise spans React.js, TypeScript, and modern CSS, complemented by a strong design sense in Figma and Adobe Creative Suite. I prioritize ATS-friendly development, SEO optimization, and robust third-party integrations (GTM, Algolia, Google Analytics).…Hi, I'm Muhammad Ashfaq, a Principal Frontend Developer and UI/UX Engineer with 10+ years of hands-on experience building pixel-perfect, fast, accessible web interfaces. I lead cross-functional teams, drive Core Web Vitals improvements, and deliver scalable frontend solutions across automotive, e-commerce, and enterprise platforms. My expertise spans React.js, TypeScript, and modern CSS, complemented by a strong design sense in Figma and Adobe Creative Suite. I prioritize ATS-friendly development, SEO optimization, and robust third-party integrations (GTM, Algolia, Google Analytics).

Available to hire

Hi, I’m Muhammad Ashfaq, a Principal Frontend Developer and UI/UX Engineer with 10+ years of hands-on experience building pixel-perfect, fast, accessible web interfaces.

I lead cross-functional teams, drive Core Web Vitals improvements, and deliver scalable frontend solutions across automotive, e-commerce, and enterprise platforms. My expertise spans React.js, TypeScript, and modern CSS, complemented by a strong design sense in Figma and Adobe Creative Suite. I prioritize ATS-friendly development, SEO optimization, and robust third-party integrations (GTM, Algolia, Google Analytics).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Urdu

Fluent

Work Experience

Principal Frontend Developer at Carswitch

August 1, 2022 - Present

Led UI implementation for a high-traffic automotive marketplace with pixel-perfect fidelity to Figma designs, ensuring full cross-browser and multilingual (LTR/RTL) support. Drove measurable Core Web Vitals improvements (LCP, CLS, FID) through lazy loading, asset optimization, deferred scripts, and DOM size reduction. Architected and enforced frontend code standards, conducted PR reviews, and authored SOPs to ensure consistent, production-quality deployments. Integrated Google Ads, GTM, Google Analytics, and Algolia Search to enable data-driven marketing and enhanced search experiences. Managed a team of frontend developers: coordinated daily standups, tracked ticket delivery against specs, and mentored junior engineers. Identified and implemented performance and UX improvement opportunities across the platform, reducing page weight and unnecessary network calls.

Principal Frontend Developer at Systems Limited

July 1, 2021 - August 31, 2022

Delivered responsive, accessible UI components for enterprise e-commerce clients, including Everything But Water and iShopping.pk, integrating Salesforce SFRA storefronts and Magento themes. Maintained and improved frontend performance metrics, reducing Time to Interactive (TTI) and First Contentful Paint (FCP). Conducted technical interviews and onboarding sessions for junior frontend developers, raising team skill levels. Led a team of 5 engineers to deliver features on schedule, coordinating workloads and performing code reviews to uphold quality standards. Collaborated directly with UX/design teams to translate wireframes and mockups into production-ready, mobile-first interfaces.

Senior Frontend Developer at Glowfish Labs

May 1, 2019 - July 31, 2021

Built rich, animated UI experiences using GSAP for complex timeline animations and React.js for component-driven architecture. Styled React Native components to ensure design consistency across web and mobile platforms. Maintained cross-browser compatibility and performance standards, and contributed to client-side business logic implementation. Collaborated in agile sprints, participating in code reviews and iterative feature delivery.

Senior Frontend Developer at Nextbridge

May 1, 2015 - May 31, 2019

Developed responsive, multilingual web applications for European clients (Netherlands-based platforms), ensuring WCAG accessibility compliance. Conducted front-end technical interviews and contributed to the team's hiring pipeline. Performed in-depth code reviews to enforce best practices and maintainability. Designed website layouts and UI elements, bridging the gap between visual design and frontend engineering.