Muhammad Bilal

A self-initiated speculative advertising campaign that reimagines the iconic Heinz Tomato Ketchup bottle as the hero of every meal. Built around the playful idea “Dry Fries? Call Heinz.”, the project transforms a familiar condiment into a larger-than-life visual character through bold art direction, dynamic ketchup motion, appetite-driven food imagery, and strong brand-focused storytelling. The campaign expands across fries, burgers, nuggets, outdoor advertising, transit placements, and social media applications while keeping the Heinz bottle instantly recognizable at the center of every composition. Creative Direction: Balix Designs Focus: Advertising · Art Direction · CGI · Branding · Campaign Design Independent portfolio concept. Not commissioned, sponsored, or endorsed by Kraft Heinz.

• Brand Designer
• Graphic Designer
• Pitch Deck Designer
• +2

Kings Wear Protection is an unofficial conceptual advertising campaign exploring protection through responsibility, care, confidence and connection. Built around symbolic 3D storytelling, the campaign uses the king and queen chess pieces to represent responsibility, relationships and what is worth protecting. The protected king becomes the central visual metaphor, while the surreal helicopter narrative extends the idea of safeguarding what matters most. A bold pink-and-blue visual system, glossy 3D materials, clean typography and premium advertising art direction bring the campaign together across poster design and real-world applications. Role: Art Direction · Advertising Design · Visual Concept · Campaign Design Tools: Adobe Photoshop, Blender, Cinema 4D, Adobe Illustrator Unofficial concept project created for portfolio purposes. This work is not affiliated with, endorsed by, or commissioned by Durex.

• Brand Designer
• Graphic Designer
• Pitch Deck Designer
• +2