Durex — Kings Wear Protection

Kings Wear Protection is an unofficial conceptual advertising campaign exploring protection through responsibility, care, confidence and connection.

Built around symbolic 3D storytelling, the campaign uses the king and queen chess pieces to represent responsibility, relationships and what is worth protecting. The protected king becomes the central visual metaphor, while the surreal helicopter narrative extends the idea of safeguarding what matters most.

A bold pink-and-blue visual system, glossy 3D materials, clean typography and premium advertising art direction bring the campaign together across poster design and real-world applications.

Role: Art Direction · Advertising Design · Visual Concept · Campaign Design
Tools: Adobe Photoshop, Blender, Cinema 4D, Adobe Illustrator

Unofficial concept project created for portfolio purposes. This work is not affiliated with, endorsed by, or commissioned by Durex.