HEINZ — Rescue Every Bite | Spec Advertising Campaign

A self-initiated speculative advertising campaign that reimagines the iconic Heinz Tomato Ketchup bottle as the hero of every meal. Built around the playful idea “Dry Fries? Call Heinz.”, the project transforms a familiar condiment into a larger-than-life visual character through bold art direction, dynamic ketchup motion, appetite-driven food imagery, and strong brand-focused storytelling.

The campaign expands across fries, burgers, nuggets, outdoor advertising, transit placements, and social media applications while keeping the Heinz bottle instantly recognizable at the center of every composition.

Creative Direction: Balix Designs
Focus: Advertising · Art Direction · CGI · Branding · Campaign Design

Independent portfolio concept. Not commissioned, sponsored, or endorsed by Kraft Heinz.