Muhammad Zamir

Led the full-stack development of Nike’s conversational shopping assistant and personalized product pages, integrating backend APIs with React and Node.js microservices. Built responsive, high-traffic frontends for Nike.com and the SNKRS app; developed RESTful APIs and GraphQL services for personalization and recommendations hosted on AWS (Lambda, ECS, S3). Implemented CI/CD pipelines with GitHub Actions, Docker, and Kubernetes to enable reliable delivery across production clusters. Collaborated with UX, data, and mobile teams to deliver cross-platform features with React Native for SNKRS, and integrated analytics dashboards using Next.js + D3.js to provide real-time insights for marketing and merchandising teams.

Designed and deployed Nike's GenAI shopping assistant on Nike.com + SNKRS using LangChain, OpenAI APIs, and FAISS/Pinecone, enabling conversational discovery and reducing support handling time by 35%. Built a multi-agent automation system that generated marketing copy, product descriptions, and campaign assets, cutting manual workload by 40%. Launched AI-powered trend forecasting and style-matching models with PyTorch, boosting SNKRS app retention by 30%. Engineered Nike Fit Predictor service (CV + NLP + purchase data) reducing size-related returns by 18%. Developed supply chain demand forecasting models with AWS SageMaker + PyTorch Lightning, reducing out-of-stock events by 22%. Automated AI infrastructure with Kubernetes, Terraform, GitHub Actions, scaling microservices to millions of users. Led cross-functional Agile teams, mentored junior engineers, and implemented ML governance with MLflow + Databricks A/B testing.

Design and develop high-performance cross-platform mobile applications with Flutter, ensure real-time data synchronization via Firebase Firestore and Cloud Messaging, implement secure authentication with Auth0, and build scalable backend services using REST and GraphQL. Apply CI/CD practices with GitHub Actions and Docker for containerization; leverage PostgreSQL for relational data storage and cloud solutions (Azure) to deliver secure, scalable apps.