Experienced digital marketing strategist with an extensive background in account-focused social media, copywriting and visual content creation. After finding myself with a 2:1 in Fashion Journalism and a desire to experiment with all my newfound skills, I embarked on a journey that would take me behind the scenes into one of the UK's leading multiple jewellers. I specialise in crafting compelling marketing strategies that elevate luxury and premium brands. From eCommerce and buying to multi-channel campaign management, my experience spans digital and traditional marketing, lead generation, and brand development. I’ve had the privilege of working with globally renowned brands, including Rolex, Longines, and Breitling, as well as high-end B2B and professional services companies. My expertise includes: Strategic marketing planning & implementation Luxury brand positioning & storytelling Multi-channel campaign management (digital & traditional) High-conversion paid advertising & social media strategy SEO-driven copywriting & content creation Budget management & performance optimization Passionate about connecting prestige brands with their ideal audience, I combine creativity with data-driven insights to deliver results. Let’s collaborate to craft marketing that captivates and converts.…

Mya Baker

Experienced digital marketing strategist with an extensive background in account-focused social media, copywriting and visual content creation. After finding myself with a 2:1 in Fashion Journalism and a desire to experiment with all my newfound skills, I embarked on a journey that would take me behind the scenes into one of the UK's leading multiple jewellers. I specialise in crafting compelling marketing strategies that elevate luxury and premium brands. From eCommerce and buying to multi-channel campaign management, my experience spans digital and traditional marketing, lead generation, and brand development. I’ve had the privilege of working with globally renowned brands, including Rolex, Longines, and Breitling, as well as high-end B2B and professional services companies. My expertise includes: Strategic marketing planning & implementation Luxury brand positioning & storytelling Multi-channel campaign management (digital & traditional) High-conversion paid advertising & social media strategy SEO-driven copywriting & content creation Budget management & performance optimization Passionate about connecting prestige brands with their ideal audience, I combine creativity with data-driven insights to deliver results. Let’s collaborate to craft marketing that captivates and converts.…

Available to hire

Experienced digital marketing strategist with an extensive background in account-focused social media, copywriting and visual content creation.

After finding myself with a 2:1 in Fashion Journalism and a desire to experiment with all my newfound skills, I embarked on a journey that would take me behind the scenes into one of the UK’s leading multiple jewellers. I specialise in crafting compelling marketing strategies that elevate luxury and premium brands. From eCommerce and buying to multi-channel campaign management, my experience spans digital and traditional marketing, lead generation, and brand development.

I’ve had the privilege of working with globally renowned brands, including Rolex, Longines, and Breitling, as well as high-end B2B and professional services companies. My expertise includes:

Strategic marketing planning & implementation
Luxury brand positioning & storytelling
Multi-channel campaign management (digital & traditional)
High-conversion paid advertising & social media strategy
SEO-driven copywriting & content creation
Budget management & performance optimization
Passionate about connecting prestige brands with their ideal audience, I combine creativity with data-driven insights to deliver results. Let’s collaborate to craft marketing that captivates and converts.

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelors degree with honours at University for the Creative Arts at Epsom
September 1, 2009 - September 1, 2012
Grade 2:1

Qualifications

Hub Spot Academy Content Marketing Certification Course
June 1, 2018 - June 30, 2018
Google Digital Analytics Fundamentals
February 1, 2016 - February 3, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Manufacturing, Travel & Hospitality
    paper The Winters of The World - Top-Level Marketing Strategy & Management

    In this project, I took on the responsibility of developing and executing a comprehensive marketing strategy, ensuring the successful launch of a brand-new pop-up event. My expertise in social media marketing, paid advertising, influencer partnerships, and PR coordination allowed me to create a multi-channel campaign that effectively built anticipation and engagement before the event even began.

    A key aspect of my role was crafting compelling pre-event marketing collateral, including the development of the event’s overarching story and detailed character narratives. By creating a strong, immersive brand identity, I was able to generate excitement and drive awareness among the target audience. My ability to balance creativity with strategic thinking ensured that the event’s marketing materials resonated with both potential attendees and key stakeholders.

    Collaboration was essential to this project’s success. I worked closely with sales, operations, and finance teams to align marketing efforts with broader business objectives, ensuring a seamless and consistent strategy. My targeted approach to B2B engagement played a crucial role in generating interest from corporate partners and industry professionals. I supported email marketing campaigns, contributed to website development, and designed high-quality on-site event assets, all of which reinforced the brand’s presence and credibility.

    The results of this campaign speak for themselves. In December 2024 alone, our Instagram strategy reached 92.1K accounts, with 340.2K video views driving engagement and awareness. The B2C-specific Apres Ski Saturday event sold 1.6K tickets, demonstrating the effectiveness of our targeted marketing efforts. On LinkedIn, our content generated 11.7K impressions, successfully increasing visibility and engagement within the B2B space.

    By combining my strategic expertise with a deep understanding of audience engagement, I successfully helped to position the event as a must-attend experience within its industry. My ability to connect storytelling with data-driven marketing not only strengthened brand awareness but also contributed to a highly successful launch.

    Social URLs:
    Instagram - https://www.instagram.com/wintersoftheworld/
    LinkedIn - https://www.linkedin.com/company/winters-of-the-world

    paper The Bowls Club LDN - B2C-focused Instagram, LinkedIn and Tiktok Project

    Led the strategic management of The Bowls Club’s Instagram, TikTok, and LinkedIn pages, focusing on content creation, editing, and scheduling to engage both corporate and consumer audiences. The primary objectives were to enhance brand awareness, drive B2C walk-in traffic, and strengthen key partnerships with Asahi, Nanny Bills, Chick’N’Sours, and Mai Dim Sum.

    Additionally, I supported the Charity Partnership with Great Ormond Street Hospital through LinkedIn posts and PR activity, amplifying brand engagement and social impact. Collaborated with the Creative Lead to develop high-performing email campaigns, consistently achieving strong click-through rates.

    This comprehensive digital strategy contributed to The Bowls Club’s growing presence, customer engagement, and successful brand collaborations.