Artisan Jewelry Brand

My Role in the Project
• Director, Cinematographer & Post-Production Creative Director
• Led full production from concept to delivery: story development, shot list creation, filming, editing, and finishing
• Captured all footage using DSLR, gimbal, and drone
• Performed detailed color grading in DaVinci Resolve
• Rebuilt and animated the client’s logo (PDF → Illustrator layered file → After Effects animation)

Field/Category of Work Completed
• Brand Film
• Artisan Profile / Craft Documentation
• Social Media & Website Promotional Content

Mediums/Tools
• DSLR camera + gimbal + drone cinematography
• DaVinci Resolve (editing & advanced color grading)
• Adobe Illustrator (logo vector layering)
• After Effects (logo animation)
• 2.8K resolution, 16:9 format

Client Challenge
The jeweler needed a cinematic branding video that would communicate the integrity of his fully handmade process, his connection to the landscape of Santa Fe, New Mexico and the intimate experience of working directly with clients. The video had to feel authentic, elevated and suitable for both website presentation and social media promotion.

Solution Delivered
I designed a narrative arc that begins in the New Mexico landscape, transitions into the artist’s studio practice and concludes with a real client interaction, illustrating the full journey from environment to craftsmanship to relationship. Dynamic camera movement (gimbal and drone), in-camera transitions, contrasts with grounded workshop details, reinforcing both scale and intimacy.

The final animated logo sequence was reconstructed from a flat PDF into layered vector assets, allowing for a polished and cohesive brand ending.

Date & Distribution
• Completed: November 2025
• Format: 2.8K (16:9)
• Use: Website homepage and social media promotion