Product Designer at Safe Streets Workforce Planning Board of Grand Erie

Led a user-centered design initiative to research, prototype, and implement solutions for improving street safety in Brantford, prioritizing community needs and measurable outcomes. Ensured project feasibility by scoping solutions that leveraged government grants, private funding, and zero-cost implementations for sustainable impact. Conducted UX research through stakeholder interviews, community engagement, and analysis of existing data to inform evidence-based design decisions. Delivered a compelling solution presentation to the Workforce Planning Board of Grand Erie, including key municipal representatives, aligning stakeholder expectations with actionable next steps.

UX Designer at Sexual Assault Center of Waterloo

Led a user-centered design initiative to build an intuitive mapping tool for the Sexual Assault Centre of Waterloo (SACW), collaborating in a cross-functional team. Defined our design challenge through stakeholder workshops, refining a clear problem statement to guide ideation and ensure solutions aligned with user needs. Scoped the project to accommodate budgetary constraints and varying team technical proficiencies, prioritizing lightweight, low-code approaches. Conducted generative UX research—including semi-structured interviews with prospective users—to empathize with diverse experiences and uncover core pain points. Sketched initial concepts as low-fidelity wireframes, rapidly iterating on layout, information hierarchy, and interaction flows before committing to digital prototypes. Built a clickable, low-fidelity prototype using Google My Maps—leveraging a familiar platform to accelerate development and lower the learning curve for users. Facilitated usability tests with pa