I am Nastasja Preuss. For over 13 years, I have been working in marketing and communications, with a strong focus on engagement–driven strategy across complex and regulated markets. I worked both agency–side and in–house, including four years as Account Director at Avantgarde in Munich. For the past six years, I have been working as a freelance communication strategist. Throughout this time, I have collaborated with numerous international B2C and B2B clients in FMCG, fashion and energy, developing and implementing effective, results–driven marketing strategies. I am currently part of the freelance network JANEYETI, which I co–founded. My focus: marketing strategy. I bring the right stakeholders to the table to define clear goals, efficient processes, and tailored actions. My strength lies not only in data–driven planning but also in empowering and supporting teams during execution. I ensure that the strategy is actively implemented and embraced. The result: clear communication alignment, measurable communication goals, consistent messaging across all channels, and in the end: growth that matters.

Nastasja Preuss

I am Nastasja Preuss. For over 13 years, I have been working in marketing and communications, with a strong focus on engagement–driven strategy across complex and regulated markets. I worked both agency–side and in–house, including four years as Account Director at Avantgarde in Munich. For the past six years, I have been working as a freelance communication strategist. Throughout this time, I have collaborated with numerous international B2C and B2B clients in FMCG, fashion and energy, developing and implementing effective, results–driven marketing strategies. I am currently part of the freelance network JANEYETI, which I co–founded. My focus: marketing strategy. I bring the right stakeholders to the table to define clear goals, efficient processes, and tailored actions. My strength lies not only in data–driven planning but also in empowering and supporting teams during execution. I ensure that the strategy is actively implemented and embraced. The result: clear communication alignment, measurable communication goals, consistent messaging across all channels, and in the end: growth that matters.

Available to hire

I am Nastasja Preuss. For over 13 years, I have been working in marketing and communications, with a strong focus on engagement–driven strategy across complex and regulated markets. I worked both agency–side and in–house, including four years as Account Director at Avantgarde in Munich. For the past six years, I have been working as a freelance communication strategist. Throughout this time, I have collaborated with numerous international B2C and B2B clients in FMCG, fashion and energy, developing and implementing effective, results–driven marketing strategies.

I am currently part of the freelance network JANEYETI, which I co–founded. My focus: marketing strategy. I bring the right stakeholders to the table to define clear goals, efficient processes, and tailored actions. My strength lies not only in data–driven planning but also in empowering and supporting teams during execution. I ensure that the strategy is actively implemented and embraced. The result: clear communication alignment, measurable communication goals, consistent messaging across all channels, and in the end: growth that matters.

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Language

German
Fluent
English
Advanced

Work Experience

Marketing Consultant / Communication Strategist at Freelance – JaneYeti network (Dießen am Ammersee, Germany)
April 1, 2018 - Present
Independent marketing consultant and communications strategist; collaborated with international B2C and B2B clients in FMCG, fashion, and energy; focused on strategy development and execution.
Art Director at Avantgarde, Munich
August 1, 2011 - March 1, 2013
Led art direction and concept development for campaigns; collaborated with cross-functional teams to deliver integrated campaigns across traditional, digital, and social channels.
Senior Project Manager at Avantgarde, Munich
April 1, 2013 - November 30, 2014
Senior project manager for concept campaigns; oversaw client relationships, timelines, budgets, and deliverables; collaborated with creative teams to ensure high-quality execution.
Text Editor at Marc Cain, Bodense region
January 1, 2010 - December 31, 2010
Copy editing and content creation for fashion brand materials.
Marketing Consultant & Engagement Strategist at Freelance
April 1, 2018 - Present
Engagement-driven marketing strategy development and execution across B2C and B2B in FMCG, fashion and energy. Collaborated with international clients, using data-driven planning and enabling teams; co-founded JANEYETI network.
Senior Project Manager, Concept at Avantgarde, Munich
April 1, 2013 - November 1, 2014
Senior project management and concept development for campaigns; focus on engagement strategies in regulated markets; collaboration with stakeholders.
Account Director at Avantgarde, Munich
August 1, 2011 - March 1, 2013
Account leadership and strategic oversight; client relationships and campaign leadership.
Text Editor at Marc Cain, Bodelshausen
January 1, 2010 - December 1, 2010
Text Editor in fashion company environment.

Education

Add your educational history here.

Qualifications

Certified Business Trainer and Coach
January 11, 2030 - January 14, 2026

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Energy & Utilities