I am Nastasja Preuss. For over 13 years, I have been working in marketing and communications, with a strong focus on engagement–driven strategy across complex and regulated markets. I worked both agency–side and in–house, including four years as Account Director at Avantgarde in Munich. For the past six years, I have been working as a freelance communication strategist. Throughout this time, I have collaborated with numerous international B2C and B2B clients in FMCG, fashion and energy, developing and implementing effective, results–driven marketing strategies.
I am currently part of the freelance network JANEYETI, which I co–founded. My focus: marketing strategy. I bring the right stakeholders to the table to define clear goals, efficient processes, and tailored actions. My strength lies not only in data–driven planning but also in empowering and supporting teams during execution. I ensure that the strategy is actively implemented and embraced. The result: clear communication alignment, measurable communication goals, consistent messaging across all channels, and in the end: growth that matters.
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