As a freelance social media and content strategist with 8+ years of experience in marketing, I specialize in creating compelling organic content and building authentic influencer partnerships that drive meaningful B2B and B2C growth. I craft cohesive brand narratives and data-informed strategies that increase audience engagement, brand loyalty, and conversions through organic reach. Using in-depth market insights and KPI tracking, I stay ahead of social trends and adapt content to maximize impact. My collaborative approach ensures smooth coordination with clients and teams to deliver high-quality, results-driven social media and influencer campaigns. Fluent in English and French, I bring versatile communication skills and strategic execution that consistently enhances brand presence and business success across North America. Let me help you turn your social media vision into tangible growth!

As a freelance social media and content strategist with 8+ years of experience in marketing, I specialize in creating compelling organic content and building authentic influencer partnerships that drive meaningful B2B and B2C growth. I craft cohesive brand narratives and data-informed strategies that increase audience engagement, brand loyalty, and conversions through organic reach. Using in-depth market insights and KPI tracking, I stay ahead of social trends and adapt content to maximize impact. My collaborative approach ensures smooth coordination with clients and teams to deliver high-quality, results-driven social media and influencer campaigns. Fluent in English and French, I bring versatile communication skills and strategic execution that consistently enhances brand presence and business success across North America. Let me help you turn your social media vision into tangible growth!

Available to hire

As a freelance social media and content strategist with 8+ years of experience in marketing, I specialize in creating compelling organic content and building authentic influencer partnerships that drive meaningful B2B and B2C growth.

I craft cohesive brand narratives and data-informed strategies that increase audience engagement, brand loyalty, and conversions through organic reach. Using in-depth market insights and KPI tracking, I stay ahead of social trends and adapt content to maximize impact.

My collaborative approach ensures smooth coordination with clients and teams to deliver high-quality, results-driven social media and influencer campaigns. Fluent in English and French, I bring versatile communication skills and strategic execution that consistently enhances brand presence and business success across North America. Let me help you turn your social media vision into tangible growth!

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Language

English
Fluent
French
Advanced

Work Experience

Content Strategist at Bath Fitter
January 1, 2023 - October 29, 2025
Spearheaded strategic plans for owned media (organic social, email marketing, PR, and influencer collaborations). Managed creative assets, partnerships, and media for local and national broadcasts/editorials, including briefs, brand approvals, and presentations. Delivered monthly leadership and franchise network reports to drive actionable improvements. Achieved notable cost savings by optimizing vendor partnerships and aligning initiatives with business goals.
Marketing Account Manager at Rubix Marketing
January 1, 2023 - January 1, 2023
Managed comprehensive marketing plans for 7 diverse clients across skincare, retail, toys, IT services, industrial sectors, and more. Directed and executed multi-channel campaigns, photo shoots, and digital tactics. Provided mentoring for junior marketing staff and handled monthly & quarterly reporting on campaign effectiveness.
PR & Social Media Strategist at Bouclair
June 1, 2021 - June 1, 2021
Developed PR and social media strategies, oversaw content and influencer campaigns, and supported overall brand narrative. Collaborated with cross-functional teams to elevate brand presence and engagement across channels.
Social Media Coordinator at Eddy K Bridal
June 1, 2019 - June 1, 2019
Managed social media calendars, created engaging content, and drove audience engagement. Supported marketing initiatives and contributed to campaign execution.

Education

Diploma at Concordia University
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Other, Consumer Goods, Manufacturing, Healthcare