As a freelance social media and content strategist with 8+ years of experience in marketing, I specialize in creating compelling organic content and building authentic influencer partnerships that drive meaningful B2B…

About

As a freelance social media and content strategist with 8+ years of experience in marketing, I specialize in creating compelling organic content and building authentic influencer partnerships that drive meaningful B2B and B2C growth.

I craft cohesive brand narratives and data-informed strategies that increase audience engagement, brand loyalty, and conversions through organic reach. Using in-depth market insights and KPI tracking, I stay ahead of social trends and adapt content to maximize impact.

My collaborative approach ensures smooth coordination with clients and teams to deliver high-quality, results-driven social media and influencer campaigns. Fluent in English and French, I bring versatile communication skills and strategic execution that consistently enhances brand presence and business success across North America. Let me help you turn your social media vision into tangible growth!

  • 3 years' experience
  • Joined October 2025

Industry experience

  • Retail
  • Other
  • Consumer Goods
  • Manufacturing
  • Healthcare
  • Telecommunications
  • Professional Services

Work experience· 4 roles

Marketing Account Manager · Rubix MarketingJan 2023 – Jan 2023 · 1 mo

Managed comprehensive marketing plans for 7 diverse clients across skincare, retail, toys, IT services, industrial sectors, and more. Directed and executed multi-channel campaigns, photo shoots, and digital tactics. Provided mentoring for junior marketing staff and handled monthly & quarterly reporting on campaign effectiveness.

Content Strategist · Bath FitterDec 2022 – May 2026 · 3 yrs 6 mos

Spearheaded strategic plans for owned media (organic social, email marketing, PR, and influencer collaborations). Managed creative assets, partnerships, and media for local and national broadcasts/editorials, including briefs, brand approvals, and presentations. Delivered monthly leadership and franchise network reports to drive actionable improvements. Achieved notable cost savings by optimizing vendor partnerships and aligning initiatives with business goals.

PR & Social Media Strategist · BouclairJun 2021 – Jun 2021 · 1 mo

Developed PR and social media strategies, oversaw content and influencer campaigns, and supported overall brand narrative. Collaborated with cross-functional teams to elevate brand presence and engagement across channels.

Social Media Coordinator · Eddy K BridalMay 2019 – May 2019 · 1 mo

Education

Diploma · Concordia University2015 – 2018

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