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I'm a results-driven digital marketing specialist with 5 years of experience crafting high-impact strategies across beauty, health, education, and lifestyle industries. I've spearheaded global marketing campaigns, elevating brand engagement through SEO, data analytics, and data-driven content creation to drive business growth. I love building compelling brand narratives and growing audience connections through hands-on execution and cross-team collaboration. I actively harness AI tools to streamline marketing processes, coordinate influencer collaborations, and expand brand presence across Indonesia and international markets such as Singapore, Hong Kong, and Australia.…I'm a results-driven digital marketing specialist with 5 years of experience crafting high-impact strategies across beauty, health, education, and lifestyle industries. I've spearheaded global marketing campaigns, elevating brand engagement through SEO, data analytics, and data-driven content creation to drive business growth. I love building compelling brand narratives and growing audience connections through hands-on execution and cross-team collaboration. I actively harness AI tools to streamline marketing processes, coordinate influencer collaborations, and expand brand presence across Indonesia and international markets such as Singapore, Hong Kong, and Australia.

Natasya Aline Limarga Lie

Social Media Manager, Content Creator, Brand Strategist, +4

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I'm a results-driven digital marketing specialist with 5 years of experience crafting high-impact strategies across beauty, health, education, and lifestyle industries. I've spearheaded global marketing campaigns, elevating brand engagement through SEO, data analytics, and data-driven content creation to drive business growth. I love building compelling brand narratives and growing audience connections through hands-on execution and cross-team collaboration. I actively harness AI tools to streamline marketing processes, coordinate influencer collaborations, and expand brand presence across Indonesia and international markets such as Singapore, Hong Kong, and Australia.…I'm a results-driven digital marketing specialist with 5 years of experience crafting high-impact strategies across beauty, health, education, and lifestyle industries. I've spearheaded global marketing campaigns, elevating brand engagement through SEO, data analytics, and data-driven content creation to drive business growth. I love building compelling brand narratives and growing audience connections through hands-on execution and cross-team collaboration. I actively harness AI tools to streamline marketing processes, coordinate influencer collaborations, and expand brand presence across Indonesia and international markets such as Singapore, Hong Kong, and Australia.

Available to hire

I’m a results-driven digital marketing specialist with 5 years of experience crafting high-impact strategies across beauty, health, education, and lifestyle industries. I’ve spearheaded global marketing campaigns, elevating brand engagement through SEO, data analytics, and data-driven content creation to drive business growth. I love building compelling brand narratives and growing audience connections through hands-on execution and cross-team collaboration. I actively harness AI tools to streamline marketing processes, coordinate influencer collaborations, and expand brand presence across Indonesia and international markets such as Singapore, Hong Kong, and Australia.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Indonesian

Fluent

English

Advanced

Work Experience

Digital Marketing Manager at Weshine Technologies (Pte. Ltd.)

March 1, 2024 - Present

Operate within a professional B2B environment, primarily engaging with medium enterprises and startups to drive digital marketing strategies.

Social Media & Content Creator (Freelance) at PT Tempo Scan Pacific Tbk – Revlon, Jakarta

April 1, 2023 - May 1, 2024

Boosted organic reach by 213.5% (ads) and 22.6% (organic) through optimized Instagram content strategies.

Brand Executive at PT Avatar Nusa Antara, Jakarta

August 1, 2023 - December 1, 2023

Spearheaded brand positioning strategies to strengthen market presence across Indonesia and Singapore; directed cross-functional teams to execute campaigns; evaluated weekly social content and community engagement; cultivated partnerships with over 20 KOLs; developed monthly marketing plans.

Social Media & Community Specialist at Overheard Skin Care

February 1, 2022 - December 1, 2023

Engineered social media strategies for Instagram accounts, achieving a 1.5x reach and doubling engagement by developing data-driven content and community initiatives.

Social Media Marketing Intern at Kreasi Mandi Ri – Kemanaaa.com, Tangerang

July 1, 2021 - December 1, 2021

Authored 78 daily news pieces, 55 weekly articles, and 6 monthly blogs, optimizing content for SEO and online visibility.

Social Media Intern at C Channel Indonesia

May 1, 2020 - December 1, 2020

Partnerships with 250+ KOLs; grew TikTok followers to 250,000 and 50,000 through engaging, audience-focused video content.

Marketing and Business Development Intern at PT Werk Udara Semangat Indonesia

June 1, 2021 - September 30, 2021

Drove brand and market development initiatives; collaborated across teams to support marketing and business growth.

Social Media & Content Creator (Freelance) at PT Tempo Scan Pacific Tbk

April 1, 2023 - May 31, 2024

Boosted organic and paid reach by optimizing Instagram content; developed targeted email journeys; created content aligned with brand guidelines; collaborated with content creators; applied SEO and branding practices to support campaigns.

Brand Executive at PT Avatar Nusa Antara

August 1, 2023 - December 31, 2023

Spearheaded brand positioning strategies across Indonesia and Singapore; directed cross-functional teams to execute campaigns and ensure brand consistency; developed monthly marketing plans and partnerships.

Social Media & Community Specialist at PT Avatar Nusa Antara

February 1, 2022 - December 31, 2023

Engineered social media strategies for Instagram accounts, achieved large reach growth, doubled engagement, and built a 400+ member community via WhatsApp groups and Instagram; managed influencer collaborations with 20+ brands.

Social Media Marketing Intern at Kreasi Mandiri

July 1, 2021 - December 31, 2021

Authored daily social content and engaged with audiences across two accounts; collaborated with design team to create educational and promotional content.

Marketing and Business Development Intern at Werk Udara Semangat Institute

June 1, 2021 - September 30, 2021

Supported marketing and business development initiatives, contributing to campaign planning and execution.

Social Media Intern at Chanel Indonesia

May 1, 2020 - December 31, 2020

Developed and scheduled daily social content, contributing to enhanced online presence and engagement.