Hello! I'm Nathaly Alejandra Chávez Reyes, a graphic designer specializing in branding and packaging. I'm passionate about transforming creative concepts into strong visual identities and practical packaging solutions. I ensure the technical feasibility of designs, from die-cutting to prototyping and production. I collaborate closely with clients and suppliers to translate business needs into cohesive brands, delivering high-precision work while remaining true to the original vision. I'm proficient in Adobe Creative Suite and Procreate, and I enjoy solving design problems with thoughtful, data-driven approaches.

Nathaly Alejandra Chávez Reyes

Hello! I'm Nathaly Alejandra Chávez Reyes, a graphic designer specializing in branding and packaging. I'm passionate about transforming creative concepts into strong visual identities and practical packaging solutions. I ensure the technical feasibility of designs, from die-cutting to prototyping and production. I collaborate closely with clients and suppliers to translate business needs into cohesive brands, delivering high-precision work while remaining true to the original vision. I'm proficient in Adobe Creative Suite and Procreate, and I enjoy solving design problems with thoughtful, data-driven approaches.

Available to hire

Hello! I’m Nathaly Alejandra Chávez Reyes, a graphic designer specializing in branding and packaging. I’m passionate about transforming creative concepts into strong visual identities and practical packaging solutions. I ensure the technical feasibility of designs, from die-cutting to prototyping and production. I collaborate closely with clients and suppliers to translate business needs into cohesive brands, delivering high-precision work while remaining true to the original vision. I’m proficient in Adobe Creative Suite and Procreate, and I enjoy solving design problems with thoughtful, data-driven approaches.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Diseño de Contenido Digital
August 1, 2025 - October 1, 2025
Diseño de Contenido Digital y Adaptación de Formatos.
Diseño de Packaging
June 1, 2025 - December 1, 2025
Diseño de packaging; creación de briefing, diseño de cubicaje, elaboración de plano mecánico, maquetación física, planimetría y diseño de empaque.
Diseño de Identidad Visual Corporativa
January 1, 2025 - Present
Desarrollo de branding; elaboración de manual de IVC; creación de Material POP.
Freelance Graphic Designer
January 1, 2023 - Present
Brand Identity Development: Executed comprehensive visual identity systems from concept to final delivery, increasing brand consistency for clients by 25%. Client Management: Directed strategic communication with clients to translate business needs into solid identities, achieving a 90% project approval rate on first proposals.
Brand Designer at Inversiones WX 2025 C.A
June 1, 2025 - December 1, 2025
Brand Identity Development: Designed comprehensive visual identity systems ensuring 100% visual consistency across all physical and digital touchpoints. Brand Guidelines (IVC): Developed detailed brand guidelines reducing logo misuse by 40% among external vendors. Point-of-Sale Material Design: Created materials that improved in-store presence and increased product shelf visibility by 15%. Packaging Design: Led the creative and structural development of product packaging, optimizing production costs. Strategic Meeting: Facilitated discovery and requirements gathering, reducing design review cycles by 20%. Volume and Capacity Planning: Calculated spatial requirements and packaging efficiency. Die Creation: Developed precise technical dies and mechanical files for production. Layout and Prototyping: Created physical models by hand to test structural integrity and shelf appeal. Plans and Blueprint Design: Organized technical visual data and spatial designs for manufacturing, streamlining
Digital Content Designer at MG Bienes e Inmuebles
August 1, 2025 - October 1, 2025
Digital Content Design: Generated strategic digital assets that increased user engagement on real estate listings by 12%. Format Adaptation: Executed precise format adaptations for various platforms, ensuring 100% brand integrity in all advertising layouts.

Education

Add your educational history here.

Qualifications

Técnico Superior Universitario en Diseño Gráfico
January 11, 2030 - March 27, 2026
Associate Degree in Graphic Design
January 11, 2030 - April 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing