Available to hire
Hi! I’m Nathaly Alejandra Chávez Reyes, a graphic designer specializing in branding and packaging. I love turning creative concepts into tangible products, building solid visual identities, and ensuring every detail serves the brand’s vision.
I collaborate closely with clients and suppliers, combining design thinking with production know-how to deliver work that looks great and holds up in manufacturing. I’m passionate about clear communication, technical precision, and helping brands stand out in the market.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Diseño de Contenido Digital
August 1, 2025 - October 1, 2025Diseño de Contenido Digital y Adaptación de Formatos.
Diseño de Packaging
June 1, 2025 - December 1, 2025Diseño de packaging; creación de briefing, diseño de cubicaje, elaboración de plano mecánico, maquetación física, planimetría y diseño de empaque.
Diseño de Identidad Visual Corporativa
January 1, 2025 - PresentDesarrollo de branding; elaboración de manual de IVC; creación de Material POP.
Freelance Graphic Designer
January 1, 2023 - PresentBrand Identity Development: Executed comprehensive visual identity systems from concept to final delivery, increasing brand consistency for clients by 25%. Client Management: Directed strategic communication with clients to translate business needs into solid identities, achieving a 90% project approval rate on first proposals.
Brand Designer at Inversiones WX 2025 C.A
June 1, 2025 - December 1, 2025Brand Identity Development: Designed comprehensive visual identity systems ensuring 100% visual consistency across all physical and digital touchpoints. Brand Guidelines (IVC): Developed detailed brand guidelines reducing logo misuse by 40% among external vendors. Point-of-Sale Material Design: Created materials that improved in-store presence and increased product shelf visibility by 15%. Packaging Design: Led the creative and structural development of product packaging, optimizing production costs. Strategic Meeting: Facilitated discovery and requirements gathering, reducing design review cycles by 20%. Volume and Capacity Planning: Calculated spatial requirements and packaging efficiency. Die Creation: Developed precise technical dies and mechanical files for production. Layout and Prototyping: Created physical models by hand to test structural integrity and shelf appeal. Plans and Blueprint Design: Organized technical visual data and spatial designs for manufacturing, streamlining
Digital Content Designer at MG Bienes e Inmuebles
August 1, 2025 - October 1, 2025Digital Content Design: Generated strategic digital assets that increased user engagement on real estate listings by 12%. Format Adaptation: Executed precise format adaptations for various platforms, ensuring 100% brand integrity in all advertising layouts.
Freelance Graphic Designer at Self-Employed
January 1, 2023 - PresentBrand Identity Development: Led end-to-end visual identity systems from concept to delivery, increasing brand consistency for clients by 25%. Client Management: Directed strategic communication with clients to translate business needs into solid identities, achieving a 90% project approval rate on first proposals.
Brand Identity Designer at Inversiones WX 2025 C.A
June 1, 2025 - December 1, 2025Designed comprehensive visual identity systems ensuring 100% visual consistency across all physical and digital touchpoints. Developed detailed Brand Guidelines (IVC) that reduced logo misuse by 40% among external vendors. Created POP materials that improved in-store presence and increased product shelf visibility by 15%. Led packaging design and production considerations, facilitated discovery meetings reducing design review cycles by 20%. Conducted volume planning, created dies and layout prototypes, and organized technical data for manufacturing to streamline production by 15%.
Education
Qualifications
Técnico Superior Universitario en Diseño Gráfico
January 11, 2030 - March 27, 2026Associate Degree in Graphic Design
January 11, 2030 - April 11, 2026Associate Degree in Graphic Design
January 11, 2030 - May 12, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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