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A brand designer focused on building identities that are both distinctive and durable. I work across visual systems, typography, and storytelling to create brands that feel coherent at every touchpoint not just visually, but conceptually. My approach is grounded in clarity and intention. I’m interested in what makes a brand stick: the tension between consistency and flexibility, the details people might not consciously notice but still feel. I design with systems in mind, so brands can scale, evolve, and stay recognisable without becoming rigid. Currently working on identity systems, brand worlds, and the spaces where strategy and design meet. Clients include skincare and mid-luxury fashion brands, a Japanese patisserie, a mobile coffee brand, an e-sports team, a DJ personal brand, and creative start-ups.…A brand designer focused on building identities that are both distinctive and durable. I work across visual systems, typography, and storytelling to create brands that feel coherent at every touchpoint not just visually, but conceptually. My approach is grounded in clarity and intention. I’m interested in what makes a brand stick: the tension between consistency and flexibility, the details people might not consciously notice but still feel. I design with systems in mind, so brands can scale, evolve, and stay recognisable without becoming rigid. Currently working on identity systems, brand worlds, and the spaces where strategy and design meet. Clients include skincare and mid-luxury fashion brands, a Japanese patisserie, a mobile coffee brand, an e-sports team, a DJ personal brand, and creative start-ups.

Navya Aggarwal

Brand Designer, Brand Strategist, Graphic Designer, +6

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A brand designer focused on building identities that are both distinctive and durable. I work across visual systems, typography, and storytelling to create brands that feel coherent at every touchpoint not just visually, but conceptually. My approach is grounded in clarity and intention. I’m interested in what makes a brand stick: the tension between consistency and flexibility, the details people might not consciously notice but still feel. I design with systems in mind, so brands can scale, evolve, and stay recognisable without becoming rigid. Currently working on identity systems, brand worlds, and the spaces where strategy and design meet. Clients include skincare and mid-luxury fashion brands, a Japanese patisserie, a mobile coffee brand, an e-sports team, a DJ personal brand, and creative start-ups.…A brand designer focused on building identities that are both distinctive and durable. I work across visual systems, typography, and storytelling to create brands that feel coherent at every touchpoint not just visually, but conceptually. My approach is grounded in clarity and intention. I’m interested in what makes a brand stick: the tension between consistency and flexibility, the details people might not consciously notice but still feel. I design with systems in mind, so brands can scale, evolve, and stay recognisable without becoming rigid. Currently working on identity systems, brand worlds, and the spaces where strategy and design meet. Clients include skincare and mid-luxury fashion brands, a Japanese patisserie, a mobile coffee brand, an e-sports team, a DJ personal brand, and creative start-ups.

Available to hire

A brand designer focused on building identities that are both distinctive and durable. I work across visual systems, typography, and storytelling to create brands that feel coherent at every touchpoint not just visually, but conceptually.

My approach is grounded in clarity and intention. I’m interested in what makes a brand stick: the tension between consistency and flexibility, the details people might not consciously notice but still feel. I design with systems in mind, so brands can scale, evolve, and stay recognisable without becoming rigid.

Currently working on identity systems, brand worlds, and the spaces where strategy and design meet. Clients include skincare and mid-luxury fashion brands, a Japanese patisserie, a mobile coffee brand, an e-sports team, a DJ personal brand, and creative start-ups.