Designed blended training for medical reps at Bayer AG

Challenge

Bayer AG, one of the world’s leading pharmaceutical companies,
employs nearly 100,000 people globally. Within this vast organisation,
the Medical Affairs and Pharmacovigilance (MAPV) division—
comprising nearly 3,000 employees—plays a critical role in ensuring
the safe use of Bayer’s products for patients worldwide.

Despite its significance, the MAPV division lacked a structured
onboarding programme for new hires and refreshers for existing
employees. To address this gap, I was brought on board as an
Instructional Designer to create an engaging, interactive, and
gamified learning experience that aligned with Bayer’s high
standards and global reach.

Results

Bayer reported strong performance improvements across its training
cohorts:

Higher learner retention scores, based on follow-up
assessments and product quizzes

Improved rep confidence in customer interactions, noted in
post-training feedback surveys

Trainer endorsements, with many adopting the model as the
blueprint for future programme design