I am a creative and results-driven Marketing and Graphic Design professional with over 15 years of experience in brand management, digital asset management, UX/UI design, graphic design briefs, and social media strategy. I have a proven ability to enhance brand presence through innovative design and effective marketing campaigns. I'm skilled at managing cross-functional teams, improving user experiences, and leveraging analytics for data-driven decision-making. Throughout my career, I've worked with various brands in roles ranging from Digital Branding Director to Marketing Coordinator and Graphic Designer. I enjoy bringing creative visions to life, optimizing brand messaging, and connecting with audiences via digital and traditional media. I'm passionate about ongoing learning and delivering impactful visual and marketing solutions.

NicholasSanta

I am a creative and results-driven Marketing and Graphic Design professional with over 15 years of experience in brand management, digital asset management, UX/UI design, graphic design briefs, and social media strategy. I have a proven ability to enhance brand presence through innovative design and effective marketing campaigns. I'm skilled at managing cross-functional teams, improving user experiences, and leveraging analytics for data-driven decision-making. Throughout my career, I've worked with various brands in roles ranging from Digital Branding Director to Marketing Coordinator and Graphic Designer. I enjoy bringing creative visions to life, optimizing brand messaging, and connecting with audiences via digital and traditional media. I'm passionate about ongoing learning and delivering impactful visual and marketing solutions.

Available to hire

I am a creative and results-driven Marketing and Graphic Design professional with over 15 years of experience in brand management, digital asset management, UX/UI design, graphic design briefs, and social media strategy. I have a proven ability to enhance brand presence through innovative design and effective marketing campaigns. I’m skilled at managing cross-functional teams, improving user experiences, and leveraging analytics for data-driven decision-making.

Throughout my career, I’ve worked with various brands in roles ranging from Digital Branding Director to Marketing Coordinator and Graphic Designer. I enjoy bringing creative visions to life, optimizing brand messaging, and connecting with audiences via digital and traditional media. I’m passionate about ongoing learning and delivering impactful visual and marketing solutions.

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Language

English
Fluent

Work Experience

Digital Branding Director at Kani Tekstil dba Luchiano Visconti & American Heritage
November 17, 2024 - December 30, 2025
- Increase marketshare and sales of DBA e-Commerce sites under Kani Tekstil - Manage and maintain both Luchiano Visconti and American Heritage D2C e-Commerce sites to increase traffic and sales - Email Marketing for both Luchiano Visconti and American Heritage brands - Social Media Management and Design for both Luchiano Visconti and American Heritage brands - Revise and improve the branding for both Luchiano Visconti and American Heritage
Digital Asset Coordinator / UX/UI / Graphic Designer at GMA Accessories
October 18, 2021 - November 1, 2024
• Designed and assisted development of the GoZone+ App and Website focused around a subscription based platform subscribers could use on their phones, tablets, and Smart TV's • Tasked with helping the sales team for Capelli New York Fitness Division - produce sales decks and catalogs to help present the variety of branded product lines we can offer to department stores • Design, schedule and post social media content across GoZone, SaunaTek, HEAD and CocoBongo • Update and revise a variety of e-commerce websites: GoZone.ca, SaunaTek.com, CocoBongo.fun to drive traffic and grow sales • Worked within the Syndigo platform to update enhanced content within retailer sites to increase conversion rates on our product pages • Produce banners, posters and flyers for meetings with retailers, sales pitches and last minute requests
Brand Manager at GMA Accessories
August 17, 2020 - October 15, 2021
Sales Specialist/Graphic Designer (Freelance) at Royalty Promo
January 31, 2020 - December 31, 2025
Assisted businesses in sourcing promotional merchandise and managed design and production workflows.
Graphic Designer at GMA Accessories
January 6, 2020 - August 14, 2020
• Tasked with helping the sales team for Capelli New York Fitness Division - produce sales decks and catalogs to help present the variety of branded product lines we can offer to department stores • Design and release eBlasts to build a collection of lists for sending future emails and specials to for educating and increasing our following of our product lines • Update and revise our product websites to drive traffic to our e-commerce sites • Produce banners, posters and flyers for trade shows
Freelance Creative Director at South Shore Craft Brewery
June 29, 2019 - December 31, 2025
Oversaw brand development and marketing strategies, increased social media presence and customer engagement.
Graphic Designer at Nassau Candy
October 3, 2016 - June 15, 2018
• Design & layout of seasonal catalogs • Package design for manufactured and distributed businesses • Keyword searches for Google AdWords and content • Print and web advertising to dealers and end users.
Marketing Coordinator at Chocolate Inn
June 20, 2016 - December 31, 2019
• Schedule eBlasts, mailmerges, and flyers to coordinate with marketing campaigns and sales endeavors. • Supply Sales & Customer Service with flyers, mail merges and coupons. • Maintain websites for both Chocolate Inn and Lanco site with updates from Sales and Customer Service. • Direct photoshoots for new products and updates that need to be uploaded and added to the website and catalog. • Produce advertisements for print and web. • Manage the scheduling, design and materials needed for the Best Sellers, Full Line and Holiday Catalog with creative. • Coordinate and design trade show graphics for shows throughout the year. • Work with printer and production team for catalog and label requests and approval.
Graphic Designer at Air Techniques
June 1, 2009 - September 30, 2016
• Write scripts and direct video shoots for product testimonials and demonstrations. • Develop Corporate Image for company rebranding. - Logo design, brochures, catalogs and sell sheets. • Manage company Communications Program in Dental, Veterinary, Equine, Medical and NDT fields. - Ads, Product catalogs, brochures, sell sheets, eBlasts, web banners and social media campaigns. • Plan and Produce Advertising Collateral: T-shirts, Box Truck graphic, and iPad displays for Trade Shows. • Design and Produce Trade Show booth displays and floor plans. • Design packaging for new digital imaging, utility and merchandise products. • Coordinate photo shoots and photographers for new products that are incorporated into advertisements. • Organize yearly budget, schedule, design and placement of all advertisements within dealer and journal publications.

Education

Bachelors of Fine Arts at New York Institute of Technology
September 5, 2005 - June 15, 2009
Focus in Graphic Design
Bachelors in Science at Art Institute of Pittsburgh - Online Division
January 1, 2013 - January 1, 2017
Focus in Advertising

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Consumer Goods, Retail, Healthcare, Wholesale & Distribution, Media & Entertainment