Available to hire
I’m a marketing strategist and ecommerce leader with a passion for health and wellness content. Over 15+ years, I’ve helped consumer brands grow through digital merchandising, content strategy, ecommerce marketing, and customer engagement. I also run Nikki’s Natural Care, a women’s health education platform, where I translate complex wellness topics into engaging, evidence-informed content and coaching programs. I love building educational resources, lead-generation funnels, and nurturing online communities through authentic storytelling.
In addition to brand building, I mentor learners and create educational content across social channels and email. I’m dedicated to hormone balance, fertility, and menstrual health, and I’m driven by helping people adopt sustainable lifestyle changes. My work blends enterprise marketing rigor with hands-on entrepreneurship to educate and empower online communities.
Experience Level
Language
English
Fluent
Work Experience
Business Development Manager, Ecommerce at Gaia Herbs
June 1, 2024 - PresentManaged strategic ecommerce accounts while driving online sales growth and executing promotional calendars. Collaborated with retail partners on assortment planning, forecasting, and merchandising strategies. Coordinated product launches and digital marketing initiatives across multiple online retailers. Built strong cross-functional relationships with sales, marketing, finance, and operations teams.
National Account Manager, Ecommerce at Gaia Herbs
January 1, 2022 - June 1, 2024Managed key ecommerce customer relationships while supporting revenue growth across national online retailers. Negotiated promotional opportunities and monitored account performance. Delivered business reviews using sales analytics and consumer insights.
Community Builder at The Supplement Academy
May 1, 2021 - January 1, 2023Posted educational herbal trivia and wellness content to encourage member engagement. Answered member questions and connected students with appropriate educational resources and support. Fostered a positive and supportive online community through discussion and education. Assisted with community management and member engagement initiatives.
Digital Marketplace Coordinator at Gaia Herbs
October 1, 2020 - January 1, 2022Managed ecommerce product listings, digital assets, and retailer item setup. Improved product content accuracy and maintained retailer compliance. Coordinated cross-functional workflows supporting ecommerce launches.
Digital Shelf & Customer Development Manager at Gaia Herbs
October 1, 2020 - PresentLead digital shelf strategy across Amazon, Thrive Market, iHerb, Vitacost, Grove Collaborative, and other e-tailers. Develop SEO-driven product content, storefront experiences, PDPs, and consumer education assets to strengthen brand visibility and digital engagement. Partner with marketing, creative, regulatory, sales, and ecommerce teams to launch products and optimize customer experiences. Translate technical product information into clear, consumer-friendly messaging while maintaining regulatory compliance. Analyze ecommerce performance, sales trends, and digital shelf metrics to identify optimization opportunities. Manage retailer content syndication, digital merchandising, and promotional execution across multiple ecommerce channels.
Course Mentor at Nutritional Therapy Association
May 1, 2020 - May 1, 2021Mentored Functional Nutritional Therapy Practitioner students throughout certification. Simplified complex nutrition concepts while coaching students through coursework, case studies, and practical application. Fostered student confidence through accountability, encouragement, and individualized support.
Founder at Nikki’s Natural Care
May 1, 2020 - PresentFounded a women's health education platform focused on hormone balance, fertility, menstrual health, and functional nutrition. Created, scripted, filmed, edited, and published educational content across Instagram, TikTok, and email marketing, leveraging storytelling and evidence-informed wellness education to build audience engagement. Developed educational resources including lead magnets, email nurture campaigns, and digital wellness content. Coached women through personalized functional nutrition programs, focusing on hormone balance, fertility, and sustainable lifestyle change. Produced 100+ educational short-form videos across Instagram and TikTok, translating complex wellness topics into engaging, consumer-friendly content. Designed lead generation funnels using educational content, email marketing, and downloadable resources to nurture prospective clients.
Manager, eCommerce (B2B) at KIND Snacks
June 1, 2017 - May 1, 2020Managed more than $4M in ecommerce business across key online retail partners. Increased annual revenue by 37% through strategic account management and customer relationship development. Onboarded Boxed and Thrive Market to direct distribution, generating incremental revenue opportunities. Executed digital merchandising, product launches, promotional campaigns, and marketing initiatives across major accounts.
Online Account Coordinator at Delta Children
October 1, 2015 - June 1, 2017Managed ecommerce product setup and digital content across multiple retail partner websites. Coordinated cross-functional teams to publish product copy, imagery, and digital assets. Improved data quality and streamlined item setup processes while maintaining retailer compliance.
Junior Account Manager - PUMA, Mondaine & Givenchy Timepieces / Sales & Logistics Coordinator at Marlox Group
January 1, 2014 - October 1, 2015Managed specialty retail and ecommerce accounts for PUMA and Mondaine timepieces. Coordinated sales operations, order management, vendor setup, and customer support. Supported sales and marketing leadership while ensuring timely product fulfillment and customer satisfaction.
Account Associate for Nike SB & Converse / Converse Showroom Coordinator at Haddad Brands
March 1, 2013 - January 1, 2014Analyzed retail performance data and developed reports highlighting sales trends and merchandising opportunities. Supported account management, inventory planning, and retail assortment development. Coordinated cross-functional communication between sales, sourcing, design, and merchandising teams.
Key Account Sales Assistant / International Sales Assistant at Skip Hop, Inc.
April 1, 2011 - March 1, 2013Supported major national retail accounts including Amazon, Target, Walmart, Macy’s, and Toys 'R' Us. Managed order processing, inventory coordination, and sales reporting across domestic and international markets. Collaborated with planning and logistics teams to ensure timely product fulfillment and customer satisfaction.
Education
Restorative Wellness Practitioner at Restorative Wellness Solutions
January 11, 2030 - June 1, 2021Functional Supplement Specialist at The Supplement Academy
May 1, 2021 - January 1, 2023Functional Nutritional Therapy Practitioner Program at The Nutritional Therapy Association
January 11, 2030 - January 1, 2020Bachelor of Business Administration - Marketing at The University of Georgia
January 11, 2030 - July 1, 2010Qualifications
Restorative Wellness Practitioner
January 11, 2030 - June 1, 2021Functional Supplement Specialist
May 1, 2021 - January 1, 2023Functional Nutritional Therapy Practitioner Program
January 11, 2030 - January 1, 2020Bachelor of Business Administration - Marketing
January 11, 2030 - July 1, 2010Industry Experience
Healthcare, Retail, Software & Internet, Media & Entertainment, Professional Services
Experience Level
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