Challenge: Actors and actresses needed to sign up for auditions for upcoming production of “A Christmas Carol” by the West Bend Theatre Company.

Goal: Increase link clicks to website.

Methods used

Paid social ads
Organic social posts
Results:

Increased number of signups from 12 as of Sept. 1 to 46 by end of campaign on Sept. 16.
Reach = 8,167
Cost per click = $0.31
Link clicks = 226
Post engagement rate = 3.1%
Show was successfully cast

See proposed strategy: https://www.twine.net/signin

Challenge: Anderson Foodservice Representatives has regular blog entries to update its subscribers on the latest in foodservice trends. The goal of the blog is to generate leads for improved sales between foodservice professionals and manufacturers.

Solution: Create a monthly email campaign highlighting the latest news and tips from the industry.

How the project comes together:

Collaborate with the team members to research what are the latest trends
Research the web to discover industry-relevant topics
Collect digital assets
Results:

Open rate = 35% (goal was 25%)
Click rate = 8.2% (goal was 2.5%)

URL: https://www.twine.net/signin

Challenge: Cambro Manufacturing announces the launch of a kitchen makeover contest.

Solution: Create an email campaign highlighting the contest and send to a target audience.

How the project comes together:

Collaborate with the marketing team at Cambro to understand the target audience
Collect digital assets, including signup link
Collect key talking points
Results:

Open rate = 28.5% (goal was 25%)
Click rate = 7% (goal was 2.5%)

URL: https://www.twine.net/signin

Challenge: Mueller Sports Medicine was unveiling new compression therapy equipment.

Solution: Create a teaser video to be used on website and on social media channels

How the project comes together:
Collaborate with marketing team members to develop digital assets such as B roll footage.
Collect the assets.
Editing takes place, with approval process set up once editing is completed.

URL: https://www.twine.net/signin

Challenge: Cambro Manufacturing announces the launch of a wall shelving series for production kitchens.

Solution: Create an email campaign highlighting the new product and send to a target audience.

How the project comes together:

Collaborate with the marketing team at Cambro to understand the target audience
Collect digital assets
Collect key talking points
Results:

Open rate = 36.3% (goal was 25%)
Click rate = 3.6% (goal was 2.5%)

URL: https://www.twine.net/signin

Client: Mueller Sports Medicine
Role: Freelance Marketing Consultant (Dettmann Media)
Focus: Google Analytics 4 (GA4) + Google Tag Manager (GTM) Setup, Cleanup & Optimization

Challenge:
The company’s GA4 setup was incomplete and unreliable, with frequent gaps such as “(not set)” search terms, missing coupon tracking, and broken funnel reporting.
Marketing leadership lacked visibility into what campaigns and customer actions were driving conversions.
GTM containers had accumulated clutter and outdated tags, increasing the risk of publishing errors.

Solution:
Architected a clean GA4 + GTM framework to capture the full e-commerce journey (site search → product view → add to cart → checkout → purchase).
Engineered custom JavaScript variables & Data Layer integrations to fill tracking gaps and ensure clean, reliable parameters.
Implemented new event tracking for:
Coupon application (success/error)
Cart quantity changes & empty cart actions
Checkout login vs. guest flow
Streamlined GTM container, removing unnecessary tags/triggers to reduce clutter and ensure stability.
Validated accuracy through GTM Preview/Debug and GA4 real-time reporting before publishing.

Results & Impact:
Delivered decision-ready data that executives could trust to answer business questions such as:
Which coupon codes drive conversions?
Where do customers abandon the checkout flow?
What search terms lead to purchases?
Enabled marketing team to track ROI of promotions in real time.
Reduced noise and errors in GA4 reporting, giving leadership a clear lens into customer behavior.
Positioned the company to scale campaigns with confidence, knowing their analytics foundation was accurate.

Key Value:
Bridge marketing and technical analytics — translating business needs into GTM/GA4 solutions.
Turn messy setups into actionable insights.
Leverage AI tools for faster debugging and code prototyping while maintaining expert oversight.