I help brands turn ideas into sellable digital products. I’m a Los Angeles–based brand and graphic designer who’s built and scaled multiple fashion, lifestyle, and cannabis brands from the ground up — handling everything from creative direction and branding to graphic systems, product launches, and visual optimization. I specialize in working with founders who need clarity, speed, and execution — whether that’s launching a new brand, fixing an underperforming site, or elevating their visual identity to match the quality of their product. What I help with most: •Brand identity & visual systems •Graphic design for products, campaigns, and drops •Typography, layout, and visual hierarchy •Packaging, merch, and apparel graphics •Launch assets & visual storytelling Supporting experience (when needed): •E-commerce visuals (Shopify / Woo / DTC) •Product pages & visual conversion optimization •AI-assisted creative workflows I’m hands-on, founder-minded, and focused on making it happen!…

Nick Frost

PRO

I help brands turn ideas into sellable digital products. I’m a Los Angeles–based brand and graphic designer who’s built and scaled multiple fashion, lifestyle, and cannabis brands from the ground up — handling everything from creative direction and branding to graphic systems, product launches, and visual optimization. I specialize in working with founders who need clarity, speed, and execution — whether that’s launching a new brand, fixing an underperforming site, or elevating their visual identity to match the quality of their product. What I help with most: •Brand identity & visual systems •Graphic design for products, campaigns, and drops •Typography, layout, and visual hierarchy •Packaging, merch, and apparel graphics •Launch assets & visual storytelling Supporting experience (when needed): •E-commerce visuals (Shopify / Woo / DTC) •Product pages & visual conversion optimization •AI-assisted creative workflows I’m hands-on, founder-minded, and focused on making it happen!…

Available to hire

I help brands turn ideas into sellable digital products.

I’m a Los Angeles–based brand and graphic designer who’s built and scaled multiple fashion, lifestyle, and cannabis brands from the ground up — handling everything from creative direction and branding to graphic systems, product launches, and visual optimization.

I specialize in working with founders who need clarity, speed, and execution — whether that’s launching a new brand, fixing an underperforming site, or elevating their visual identity to match the quality of their product.

What I help with most:
•Brand identity & visual systems
•Graphic design for products, campaigns, and drops
•Typography, layout, and visual hierarchy
•Packaging, merch, and apparel graphics
•Launch assets & visual storytelling
Supporting experience (when needed):
•E-commerce visuals (Shopify / Woo / DTC)
•Product pages & visual conversion optimization
•AI-assisted creative workflows

I’m hands-on, founder-minded, and focused on making it happen!

See more

Language

Work Experience

CEO at Trinity Holistic Caregivers, Inc
January 1, 2007 - January 1, 2016
Led the establishment and operations of a medical marijuana dispensary, overseeing licensing, product development, sales, and compliance. Developed an operations system that optimized supply chain processes and ensured compliance with evolving regulations. Managed a team of 15+ employees, focusing on efficient training, customer service excellence, and team morale.
Founder at Frenemy Clothing
January 1, 2011 - January 1, 2017
Founded and grew a skate brand, designing original apparel and managing production, marketing, and brand development. Directed marketing strategies that increased brand visibility, including social media campaigns, influencer partnerships, and skate events. Built and managed the Frenemy Clothing website, implementing an e-commerce platform that drove direct-to-consumer sales and expanded the brand's online presence. Optimized user experience and integrated SEO strategies, contributing to a significant increase in web traffic and online sales.
CEO at Frenemy, Inc.
January 1, 2017 - January 1, 2022
Created and executed branding and marketing strategies for diverse clients, specializing in the cannabis and lifestyle sectors. Developed the cannabis brand Hit One®, achieving significant market penetration and brand loyalty through strategic marketing campaigns. Managed end-to-end branding projects, from concept to execution, including logo design, product packaging, and digital presence. Built and maintained the Hit One website, driving online sales and enhancing user engagement through tailored digital marketing campaigns and a streamlined e-commerce experience.
Founder at Uzi Jewelry
January 1, 2017 - January 1, 2022
Launched a unique jewelry and fashion line, handling design, production, and online sales. Designed and crafted bespoke pieces that attracted a dedicated customer base and media attention. Managed all aspects of e-commerce, from website design to fulfillment, achieving consistent year-over-year growth in sales.
Crypto Trader and NFT Artist at Death Burka
December 31, 2019 - Present
Engaged in day trading and analysis of cryptocurrency markets, utilizing data-driven strategies to maximize returns. Created and sold digital artwork as NFTs under the DeathBurka name, generating sales across various blockchain platforms. Developed a deep understanding of the crypto and NFT space, producing content and engaging with online communities.
Founder at Deathside
December 31, 2023 - Present
Currently building a fashion brand focusing on high-quality, limited-edition apparel that blends streetwear with cutting-edge design. Leading all aspects of brand development, from creative direction and product design to marketing and sales strategy. Designed and developed the Deathside website with a focus on e-commerce functionality and data-driven optimization to boost conversions.

Education

Bachelor's in Business Economics at University of California, Santa Barbara
January 1, 2004 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services, Software & Internet, Media & Entertainment
    uniE608 DEATHSIDE × UZI JEWELRY — COLLABORATION CAMPAIGN & MOTION EXECUTION
    This project features a collaborative capsule release between DeathSide and Uzi Jewelry, centered around one-of-one garment pieces and custom jewelry designs. The objective was to create a visually cohesive campaign that merged apparel and accessory design into a unified narrative presentation. I led creative direction and motion execution for the campaign video, developing a cinematic edit that emphasized texture, material contrast, and product detail. The pacing was intentionally controlled to highlight craftsmanship while maintaining a strong visual rhythm through image sequencing and subtle motion transitions. The video integrates garment-focused framing, close-up jewelry shots, and tonal lighting to create a refined yet underground aesthetic. Motion timing, typography treatment, and edit structure were designed to support brand identity while elevating the exclusivity of the one-of-one pieces . The project reflects a cross-disciplinary workflow merging fashion direction, product storytelling, and motion design into a cohesive visual campaign release. Focus: Creative Direction • Motion Design (After Effects) • Video Editing • Campaign Development • Product Storytelling • Fashion Visuals CreativeDirection MotionDesign AfterEffects FashionCampaign ProductLaunch VideoEditing LuxuryStreetwear…
    uniE621 DEATHSIDE — FULL BRAND DEVELOPMENT & SEASON ONE LAUNCH CAMPAIGN
    This project features full brand development and Season One launch execution created for DeathSide. The goal was to build a complete identity system from the ground up — establishing visual language, product direction, digital presence, and campaign rollout across apparel and media. I developed the core brand identity, custom typography system, and graphic language used across garments, headwear, and cut-and-sew pieces. The collection was designed to function as a cohesive ecosystem, balancing aggressive ornamental branding with structured product applications. In addition to identity and garment graphics, I led campaign art direction, product photography, 3D design integration (Cinema 4D), and built the brand’s website and e-commerce experience to support product launch and direct-to-consumer sales. I oversaw the visual rollout from concept through final production, including lookbook imagery, campaign assets, and production-ready files for manufacturing and online distribution. The project reflects an end-to-end creative workflow that merges brand strategy, apparel development, digital commerce, visual storytelling, and product execution into a unified launch campaign. Focus: Brand Identity • Creative Direction • Cut & Sew Development • Garment Graphics • Campaign Photography • 3D Design • E-Commerce Development • Product Development CreativeDirection BrandIdentity ApparelDesign CutAndSew Ecommerce CampaignCreative 3DDesign ProductDevelopment…
    uniE621 BIG KLIT – ALBUM COVER SERIES & VISUAL CAMPAIGN DEVELOPMENT
    This project features album cover design and visual campaign development created for recording artist Big Klit across multiple single releases. I developed a cohesive graphic system that allowed each cover to feel distinct while maintaining a unified character-driven visual identity. The creative direction draws from internet-era surrealism and viral 3D character culture, referencing exaggerated digital aesthetics and translating them into structured, campaign-ready compositions. I integrated 3D face scan elements with high-impact digital compositing, dramatic lighting treatments, and bold typographic hierarchy to create artwork optimized for streaming platforms and social media. In addition to cover design, I established a repeatable visual language — including color systems, typography structure, and compositional framing — allowing the series to scale consistently across releases while reinforcing the artist’s brand presence. The project reflects a cross-disciplinary workflow blending concept development, digital manipulation, and entertainment branding into a unified visual campaign. Focus: Album Artwork • Art Direction • Digital Compositing • Typography Design • Visual Identity Development • Campaign Visual Systems AlbumCover ArtDirection DigitalCompositing MusicBranding GraphicDesign VisualIdentity CreativeDirection…
    uniE621 HIT ONE — BLUNTZ PRODUCT LINE BRANDING & CAMPAIGN VISUALS
    This project features branding and visual design created for the cannabis company Hit One for their multi-strain line of blunts products. I developed the graphic system used across packaging variations, creating a bold visual language that allowed each strain to feel distinct while maintaining a cohesive brand identity. In addition to the design work, I handled product photography and full post-production, including color grading, compositing, and final campaign-ready imagery. The visuals combine high-energy typography, psychedelic color palettes, and stylized lighting to create a strong retail presence while reinforcing the brand’s identity. The project reflects a cross-disciplinary workflow that blends packaging design, art direction, and commercial product photography into a unified visual campaign. Focus: Packaging Design • Brand Identity • Product Photography • Art Direction • Post Production PackagingDesign ProductPhotography ArtDirection BrandIdentity GraphicDesign CommercialPhotography VisualDesign…
    uniE621 IIICONIC — GRAPHIC CONCEPT DEVELOPMENT & DECK ART EXECUTION
    This project features graphic concept development and deck art execution created for iiiConic Los Angeles. The objective was to translate brand identity into bold, production-ready artwork across skate decks and supporting product visuals. I developed original graphic concepts and custom illustrations used across multiple deck variations, combining vector illustration (Illustrator) and digital illustration (Procreate) to create high-impact, scalable artwork. Each design was built to function both as standalone visual statements and as cohesive extensions of the iiiConic brand identity. In addition to concept development, I finalized production-ready artwork for deck printing, ensuring color accuracy, layout precision, and brand consistency across physical product applications. The project required balancing strong graphic storytelling with technical execution for manufacturing. The work reflects a cross-disciplinary workflow that merges concept design, brand adaptation, illustration, and production execution into a cohesive product line release. Focus: Graphic Concept Development • Vector Illustration • Digital Illustration • Brand Adaptation • Production Artwork • Product Graphics GraphicDesign Illustration VectorArt SkateDesign BrandIdentity ProductDesign CreativeDirection…
    uniE621 ANGELICA ÜZI — BRAND IDENTITY & CAMPAIGN DEVELOPMENT
    This project features brand identity development and campaign execution created for Angelica Üzi, establishing a bold visual presence for a contemporary jewelry line. The objective was to build a refined yet disruptive brand identity that could translate seamlessly across product, photography, and campaign visuals. I developed the logo system and visual identity used across the collection, creating a structured brand foundation to support product styling, packaging presentation, and marketing assets. The direction balanced high-gloss editorial aesthetics with strong product-focused compositions to elevate the jewelry’s visual impact. In addition to identity design, I led creative direction, campaign photography, product styling, and full post-production, including color grading and retouching. The visual rollout emphasized material contrast, lighting control, and tight compositional framing to create a cohesive and premium brand presentation. The project reflects a cross-disciplinary workflow that merges brand identity design, commercial photography, product styling, and campaign execution into a unified visual system. Focus: Brand Identity • Creative Direction • Logo Design • Campaign Photography • Product Styling • Post Production • Visual Branding BrandIdentity CreativeDirection JewelryDesign CampaignPhotography LogoDesign ProductPhotography VisualBranding…
    uniE621 DEATHSIDE — CUSTOM TYPOGRAPHY & BRAND IDENTITY SYSTEM
    This collection features custom hand-drawn typography created for the DeathSide brand and applied across various garment designs and visual identity assets. Each piece began as original sketch work before being refined into scalable vector artwork in Adobe Illustrator, balancing raw expressive forms with precise structural design. The typography explores ornamental letterforms, symmetry, and high-contrast visual language tailored for fashion applications — from bold graphic prints to detailed apparel treatments. Rather than functioning as isolated logos, these marks contribute to an evolving typographic system that supports the brand’s visual identity. The work reflects my approach to custom type as both identity design and visual storytelling, merging streetwear aesthetics with deliberate art direction and structured brand development. Focus: Custom Type • Brand Identity • Apparel Graphics • Art Direction • Vector Design Typography CustomType BrandIdentity ArtDirection LogoDesign Streetwear GraphicDesign…
    uniE621 GOLD LEAF "A CLOSER LOOK" — EDITORIAL INFOGRAPHIC PRINT
    “A Closer Look” is a premium editorial-style educational print for Gold Leaf that transforms complex scientific information into a refined visual art piece. I modified the layout, typography system, and infographic structure to balance clarity with a high-end gallery aesthetic. The project focuses on strong visual hierarchy, monochromatic color design, and luxury print finishes — bridging information design with collectible wall art. Role: Graphic Designer Focus: Editorial Design • Typography • Information Design • Print Production EditorialDesign Typography InformationDesign ArtDirection GraphicDesign PrintDesign PosterDesign…