Results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion. Proven success in defining and executing go-to-market (GTM) strategies, building account-based marketing (ABM) programs, optimizing customer acquisition cost (CAC), and increasing annual recurring revenue (ARR). Experienced in scaling marketing organizations, leading cross-functional teams, and aligning marketing, sales, and product strategies to deliver predictable growth. Skilled in digital transformation, inbound marketing, competitor pricing, and customer lifecycle optimization. Core Strengths: Marketing Strategy & Planning | SaaS Growth Marketing | ABM & Demand Generation | Pipeline Development | Revenue Optimization | GTM Strategy | Product Marketing | Digital Transformation | Customer Retention & Expansion | Marketing Automation (HubSpot, Salesforce, Marketo) | SEO/SEM | Analytics & Reporting…

Nicky Nikolaev

Results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion. Proven success in defining and executing go-to-market (GTM) strategies, building account-based marketing (ABM) programs, optimizing customer acquisition cost (CAC), and increasing annual recurring revenue (ARR). Experienced in scaling marketing organizations, leading cross-functional teams, and aligning marketing, sales, and product strategies to deliver predictable growth. Skilled in digital transformation, inbound marketing, competitor pricing, and customer lifecycle optimization. Core Strengths: Marketing Strategy & Planning | SaaS Growth Marketing | ABM & Demand Generation | Pipeline Development | Revenue Optimization | GTM Strategy | Product Marketing | Digital Transformation | Customer Retention & Expansion | Marketing Automation (HubSpot, Salesforce, Marketo) | SEO/SEM | Analytics & Reporting…

Next availability:
January 5, 2026

Results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion. Proven success in defining and executing go-to-market (GTM) strategies, building account-based marketing (ABM) programs, optimizing customer acquisition cost (CAC), and increasing annual recurring revenue (ARR). Experienced in scaling marketing organizations, leading cross-functional teams, and aligning marketing, sales, and product strategies to deliver predictable growth. Skilled in digital transformation, inbound marketing, competitor pricing, and customer lifecycle optimization.

Core Strengths: Marketing Strategy & Planning | SaaS Growth Marketing | ABM & Demand Generation | Pipeline Development | Revenue Optimization | GTM Strategy | Product Marketing | Digital Transformation | Customer Retention & Expansion | Marketing Automation (HubSpot, Salesforce, Marketo) | SEO/SEM | Analytics & Reporting

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Skills

Experience Level

Language

Bulgarian
Fluent
English
Fluent

Work Experience

Head of Marketing & Partnerships at Dynamic Pricing
April 1, 2023 - Present
Responsible for website setup and maintenance, SEO, advertising campaigns, lead generation, ABM B2B marketing, sales enablement, inbound marketing, CRM setup and automation, email marketing, and new market penetration.
Marketing Consultant at StorPool Storage
October 1, 2021 - Present
Created and optimized landing pages, articles, and pillar pages. Handled search engine optimization and website maintenance. Managed LinkedIn advertising, B2B lead generation, and ABM marketing.
Marketing Director at Pateplay
June 1, 2022 - March 31, 2023
Led brand book and brand image creation, market positioning, and brand activation. Managed website setup, maintenance, and SEO. Created and automated intranet portals and CRMs. Organized events, merchandise, and general marketing strategy and planning.
Digital Transformation Consultant at Insights Lab
February 12, 2020 - March 31, 2022
Developed marketing strategies while executing tactical operations to drive growth. Provided reports and insights to clients to help them scale faster and longer.
Digital Growth Marketing Manager at Gem Seek
July 3, 2017 - February 28, 2019
Designed, built, and maintained the company's digital presence. Managed digital marketing campaigns including inbound marketing, SEO, PPC, Adwords, and social media campaigns. Kept the company at the forefront of developments in digital marketing.
Growth Marketing Manager at Myriad Development
November 9, 2015 - June 30, 2017
Managed website, SEO, digital marketing, and social media marketing initiatives. Responsible for increasing customer engagement across corporate websites and social media pages. Increased website traffic through inbound marketing campaigns and initiatives.
Digital Marketing Manager (Department Head) at Huts JWT
November 10, 2014 - December 9, 2015
Led the digital marketing department and drove digital marketing development at the company.
Social Media Optimization Manager at Advanced Nutrients
September 2, 2013 - November 9, 2014
Managed day-to-day company social media accounts. Studied creative concepts to plan new ways to use social media for the company. Handled monthly digital marketing analysis reporting and stayed abreast of new techniques in social media.
Online Marketing Manager at ICYGEN
February 7, 2011 - April 30, 2012
Analyzed international markets and identified potential target audiences. Conducted lead generation and demand generation campaigns. Managed web marketing campaigns and found new business opportunities. ICYGEN specialized in website development, custom software solutions, and internet marketing campaigns.
Head of Web and Digital Marketing at Travel Store Maker
June 1, 2010 - June 1, 2011
Managed all web and digital marketing activities including SEO, social media, and digital marketing services; contributed to growth.
Growth Marketing Manager at Travel Store Maker
June 1, 2010 - June 1, 2011
Directed growth marketing initiatives, building inbound pipelines and contributing to revenue growth through SEO, content, and paid channels.

Education

Master's degree, Marketing at St. Cyril and St. Methodius University of Veliko Tarnovo
October 1, 2009 - February 15, 2012
Certificate, Disruptive Strategy at Harvard Business School
October 1, 2021 - January 20, 2022
Bachelor's degree, English Philology at St. Cyril and St. Methodius University of Veliko Tarnovo
October 1, 2002 - May 15, 2006
Revenue Architecture Certificate at Revenue Architecture Institute (Pavilion)
January 11, 2030 - January 1, 2022
Marketing Process Automation Certificate at Marketing Process Automation Institute
January 11, 2030 - January 1, 2023

Qualifications

Certificate, Disruptive Strategy
October 1, 2021 - January 20, 2022
Certificate, Revenue Architecture
January 1, 2022 - April 20, 2022
Marketing Process Automation Certificate
January 11, 2030 - January 1, 2023

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail, Education, Travel & Hospitality

Skills

Experience Level