Nicky Nikolaev

Available to hire

Results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion.

About

Results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion. Proven success in defining and executing go-to-market (GTM) strategies, building account-based marketing (ABM) programs, optimizing customer acquisition cost (CAC), and increasing annual recurring revenue (ARR). Experienced in scaling marketing organizations, leading cross-functional teams, and aligning marketing, sales, and product strategies to deliver predictable growth. Skilled in digital transformation, inbound marketing, competitor pricing, and customer lifecycle optimization.

Core Strengths: Marketing Strategy & Planning | SaaS Growth Marketing | ABM & Demand Generation | Pipeline Development | Revenue Optimization | GTM Strategy | Product Marketing | Digital Transformation | Customer Retention & Expansion | Marketing Automation (HubSpot, Salesforce, Marketo) | SEO/SEM | Analytics & Reporting

  • 14 years' experience
  • Joined August 2025

Languages

  • BulgarianFluent
  • EnglishFluent

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Retail
  • Education
  • Travel & Hospitality

More experts in Sofia, Bulgaria

Work experience· 11 roles

Head of Marketing & Partnerships · Dynamic PricingApr 2023 – Present · 3 yrs 8 mos

Responsible for website setup and maintenance, SEO, advertising campaigns, lead generation, ABM B2B marketing, sales enablement, inbound marketing, CRM setup and automation, email marketing, and new market penetration.

Marketing Director · PateplayJun 2022 – Mar 2023 · 10 mos

Led brand book and brand image creation, market positioning, and brand activation. Managed website setup, maintenance, and SEO. Created and automated intranet portals and CRMs. Organized events, merchandise, and general marketing strategy and planning.

Marketing Consultant · StorPool StorageOct 2021 – Present · 5 yrs 2 mos

Created and optimized landing pages, articles, and pillar pages. Handled search engine optimization and website maintenance. Managed LinkedIn advertising, B2B lead generation, and ABM marketing.

Digital Transformation Consultant · Insights LabFeb 2020 – Mar 2022 · 2 yrs 2 mos
Digital Growth Marketing Manager · Gem SeekJul 2017 – Feb 2019 · 1 yr 8 mos
Growth Marketing Manager · Myriad DevelopmentNov 2015 – Jun 2017 · 1 yr 8 mos
Digital Marketing Manager (Department Head) · Huts JWTNov 2014 – Dec 2015 · 1 yr 2 mos
Social Media Optimization Manager · Advanced NutrientsSep 2013 – Nov 2014 · 1 yr 3 mos

Education· 5

Master's degree, Marketing · St. Cyril and St. Methodius University of Veliko Tarnovo2009 – 2012
Certificate, Disruptive Strategy · Harvard Business School2021 – 2022
Bachelor's degree, English Philology · St. Cyril and St. Methodius University of Veliko Tarnovo2002 – 2006
Revenue Architecture Certificate · Revenue Architecture Institute (Pavilion)2030 – 2022

Certifications and awards

Certificate, Disruptive Strategy2021 – 2022
Certificate, Revenue Architecture2022
Marketing Process Automation Certificate2030 – 2023

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