Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Nikhita Banta, a growth-focused marketing professional with 7 years of experience in SaaS, B2B, and B2C marketing. I specialize in crafting impactful campaigns that drive user engagement, optimize retention, and deliver measurable results. I love combining storytelling with data-driven strategies and cross-functional collaboration to foster organic growth. Over the years, I've had the opportunity to lead product marketing initiatives, content marketing strategies, and customer engagement programs that consistently improve business outcomes. I'm passionate about understanding customer needs and translating them into meaningful marketing experiences that create lasting value.…Hi, I'm Nikhita Banta, a growth-focused marketing professional with 7 years of experience in SaaS, B2B, and B2C marketing. I specialize in crafting impactful campaigns that drive user engagement, optimize retention, and deliver measurable results. I love combining storytelling with data-driven strategies and cross-functional collaboration to foster organic growth. Over the years, I've had the opportunity to lead product marketing initiatives, content marketing strategies, and customer engagement programs that consistently improve business outcomes. I'm passionate about understanding customer needs and translating them into meaningful marketing experiences that create lasting value.

Nikhita Banta

Growth Marketer, Product Marketer, Content Strategist, +3





Hi, I'm Nikhita Banta, a growth-focused marketing professional with 7 years of experience in SaaS, B2B, and B2C marketing. I specialize in crafting impactful campaigns that drive user engagement, optimize retention, and deliver measurable results. I love combining storytelling with data-driven strategies and cross-functional collaboration to foster organic growth. Over the years, I've had the opportunity to lead product marketing initiatives, content marketing strategies, and customer engagement programs that consistently improve business outcomes. I'm passionate about understanding customer needs and translating them into meaningful marketing experiences that create lasting value.…Hi, I'm Nikhita Banta, a growth-focused marketing professional with 7 years of experience in SaaS, B2B, and B2C marketing. I specialize in crafting impactful campaigns that drive user engagement, optimize retention, and deliver measurable results. I love combining storytelling with data-driven strategies and cross-functional collaboration to foster organic growth. Over the years, I've had the opportunity to lead product marketing initiatives, content marketing strategies, and customer engagement programs that consistently improve business outcomes. I'm passionate about understanding customer needs and translating them into meaningful marketing experiences that create lasting value.

Available to hire

Hi, I’m Nikhita Banta, a growth-focused marketing professional with 7 years of experience in SaaS, B2B, and B2C marketing. I specialize in crafting impactful campaigns that drive user engagement, optimize retention, and deliver measurable results. I love combining storytelling with data-driven strategies and cross-functional collaboration to foster organic growth.

Over the years, I’ve had the opportunity to lead product marketing initiatives, content marketing strategies, and customer engagement programs that consistently improve business outcomes. I’m passionate about understanding customer needs and translating them into meaningful marketing experiences that create lasting value.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Product Marketing Manager at RockED

April 30, 2024 - July 23, 2025

Designed and collaborated with tech to build an end-to-end analytics infrastructure for email marketing automation, driving a 10% increase in app retention and recovering 1,500 churned users by improving feature adoption by 40% in three months. Strengthened customer retention and loyalty by delivering value-driven monthly newsletters with a 45%+ open rate, contributing to a 15% increase in repeat users within the B2B segment of 16,000 users. Achieved an average push notification click-through rate of 7% with a targeted B2C audience of 29,000, driving app traffic and contributing to a 4% increase in daily active users. Developed and managed a strategic campaign calendar, leveraging A/B testing and data analytics to enhance campaign performance. Supported sales enablement with high-impact digital collateral, including trade show marketing materials for the Annual NADA Show. Designed a research discussion guide to conduct cohort-based, in-depth user interviews, gathering qualitative insig

Content Marketing Consultant at RockED

December 31, 2022 - July 23, 2025

Boosted onboarding flow conversion rates from 31% to 84% through targeted content strategies and user-centric funnel optimization. Implemented onboarding and channel-based marketing strategies, resulting in a 10% increase in app retention within four months. Designed and executed go-to-market (GTM) strategies, aligning messaging with business objectives to drive adoption, conversions, and user engagement.

Content Marketing Manager at MyGate

September 30, 2021 - July 23, 2025

Conducted in-depth market research, customer interviews, and competitive analysis to craft compelling product value propositions, driving marketing strategies that resonated with a B2C audience of over 2.5M. Executed GTM strategies for the launch of a B2C payments portal, achieving Rs. 100 crore in monthly maintenance invoices raised and seamless user adoption. Managed a content calendar and multi-channel campaigns (email, in-app, and push notifications), driving 6.25 lakh additional app interactions and consistent growth. Collaborated on and executed brand and PR campaigns like #HeroesAtMyGate and shaping the Trust Circle Report, garnering extensive coverage that reached over 10 lakh users, significantly enhancing brand visibility and establishing thought leadership in the residential community space. Strengthened market penetration by creating sales enablement materials, including tailored collateral and presentations, generating 3,750 leads for regional growth teams. Designed and op

Content Writer & Growth Catalyst at Pepper Square

May 31, 2021 - July 23, 2025

Led the end-to-end process to secure an ₹11 lakh deal, including proposal creation, presentations, effort estimation, and seamless delivery for a marquee tech client, demonstrating strategic leadership and execution excellence. Developed and implemented content strategies for client projects, resulting in a 25% increase in user engagement for key accounts. Streamlined content delivery processes by collaborating with cross-functional teams, improving project completion timelines by 20%. Designed and executed targeted campaigns for clients, driving measurable improvements in lead generation and brand visibility.

Quality Assurance Analyst at Tech Mahindra

January 31, 2014 - July 23, 2025

Conducted rigorous testing and quality assurance to ensure seamless product performance for AT&T.