I consult on marketing projects that require both strategic expertise and hands-on execution. My focus areas: - Digital marketing & campaign strategy - Event marketing & visibility planning - Content strategy, SEO, & AI search - Brand positioning & messaging…

Nikki Parsons

PRO

I consult on marketing projects that require both strategic expertise and hands-on execution. My focus areas: - Digital marketing & campaign strategy - Event marketing & visibility planning - Content strategy, SEO, & AI search - Brand positioning & messaging…

Next availability:
June 1, 2026

I consult on marketing projects that require both strategic expertise and hands-on execution.

My focus areas:

  • Digital marketing & campaign strategy
  • Event marketing & visibility planning
  • Content strategy, SEO, & AI search
  • Brand positioning & messaging
See more

Language

English
Fluent
Spanish; Castilian
Advanced
German
Advanced

Work Experience

Marketing Strategist at Freelance
February 6, 2018 - Present
I consult on marketing projects that need a combination of strategic expertise and hands-on execution. Select clients include: Semrush, GC Aesthetics, iQuanti, Aspen Dental, and Oportun. My role adapts to each client, sometimes as a strategic advisor, other times as a fractional CMO or embedded project lead.

Education

Digital Marketing Specialization at University of Illinois Urbana-Champaign
December 8, 2015 - December 8, 2015

Qualifications

AI Visibility Essentials - Semrush
December 22, 2025 - December 22, 2025
Content Marketing - HubSpot
July 23, 2024 - July 23, 2024
Google Analytics
March 5, 2024 - March 5, 2024
SEO Professional - BrightEdge
April 6, 2021 - April 6, 2021
Web Development, Ruby on Rails - Ironhack
January 5, 2016 - January 5, 2016

Industry Experience

Software & Internet, Healthcare, Travel & Hospitality
    uniE621 Developing a Messaging Strategy
    I developed a unified messaging strategy for Semrush’s Spotlight conference, creating a value-based messaging framework that shifted communications from discount-driven to benefit-led storytelling. Read more: https://www.twine.net/signin…
    uniE621 SEO and GEO Strategy Review
    Conducted a grounded, execution-focused SEO and GEO review, strengthening client goals, refining priorities, recommending EEAT and link-building improvements, and highlighting simple technical fixes. Read more: https://www.twine.net/signin…
    uniE621 GTM Strategy Review
    A strategic GTM review covering the target audience, pricing, and incorporating user feedback that helped Jupitrr AI prepare for stronger growth in 2026. Read more: https://www.twine.net/signin…

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