AmaWaterways | Luxury River Cruise Campaign (AmaMagna – Queen of the Danube)

AmaWaterways | Luxury River Cruise Campaign (AmaMagna – Queen of the Danube)

Selected by AmaWaterways to capture and front a premium travel campaign, I was flown out to document a 7-day journey aboard their flagship luxury river ship, the AmaMagna, travelling from Budapest through to Munich.

I led the creative direction of the campaign, planning and scripting a 7-part shortform content series designed specifically for TikTok, Instagram Reels and YouTube Shorts. I also appeared on camera as the host, building a personality-led narrative that made the experience feel accessible to a younger, social-first audience. We combined professional shot and graded footage on Sony cameras, with UGC from phones, and action cams to create our story.

The project involved:
End-to-end content planning across multiple platforms
On-location filming across several European destinations
Hosting and presenting throughout the series
Showcasing luxury travel, food, culture and onboard experience
Editing a cohesive series of high-performing shortform videos

In post-production, I focused on engaging edits tailored to platform algorithms, ensuring strong hooks, retention and shareability across each episode.

The campaign generated over 2 million views in the first few days after release and successfully helped reposition AmaWaterways toward a younger demographic, expanding awareness beyond their traditional audience.