AmaWaterways | Luxury River Cruise Campaign (AmaMagna – Queen of the Danube)

Selected by AmaWaterways to capture and front a premium travel campaign, I was flown out to document a 7-day journey aboard their flagship luxury river ship, the AmaMagna, travelling from Budapest through to Munich.

I led the creative direction of the campaign, planning and scripting a 7-part shortform content series designed specifically for TikTok, Instagram Reels and YouTube Shorts. I also appeared on camera as the host, building a personality-led narrative that made the experience feel accessible to a younger, social-first audience. We combined professional shot and graded footage on Sony cameras, with UGC from phones, and action cams to create our story.

The project involved:
End-to-end content planning across multiple platforms
On-location filming across several European destinations
Hosting and presenting throughout the series
Showcasing luxury travel, food, culture and onboard experience
Editing a cohesive series of high-performing shortform videos

In post-production, I focused on engaging edits tailored to platform algorithms, ensuring strong hooks, retention and shareability across each episode.

The campaign generated over 2 million views in the first few days after release and successfully helped reposition AmaWaterways toward a younger demographic, expanding awareness beyond their traditional audience.

Brought in to lead end-to-end production, I produced, shot and edited a social-first campaign for Vista Health in collaboration with fitness icon Mr Motivator.

Filmed on location at an active health centre, the content focused on preventative health and the value of full body MRI scanning, balancing clear educational messaging with engaging, personality-led delivery.

The project included:
Directing and filming Mr Motivator within a live clinical environment
Capturing short form content optimised for social platforms
Translating complex health information into accessible, engaging content
Working safely and respectfully within a medical setting

In post-production, I developed a series of high-energy edits designed for social performance, combining informative storytelling with Mr Motivator’s recognisable presence and tone.

The campaign was distributed across social platforms to drive awareness and attract new clients, positioning Vista Health as a forward-thinking healthcare provider.

Entrusted with shaping a multi-day documentary shoot into a compelling careers campaign, I edited a cinematic brand film for Cygnet Healthcare—focused on the lived experiences of mental health professionals and the impact of their work.

Working from footage captured across a 3-day production, I crafted a narrative-driven piece highlighting the day-to-day reality of healthcare counsellors and doctors, with an emphasis on empathy, purpose, and human connection.

The edit balanced:
Authentic, unscripted moments from real staff
Sensitive subject matter around mental health care
A cinematic structure designed to engage and inspire potential applicants

Particular care was taken in pacing, music, and story construction to ensure the final film respected the subject matter while remaining emotionally engaging and accessible.

The result was a powerful recruitment-focused piece that elevated the perception of careers in mental health, helping position Cygnet as a purpose-driven organisation.

Commissioned following a private screening at Sony Pictures’ London headquarters, I captured and produced premium behind-the-scenes and interview content for the official Venom 3 partner campaign with Gulf.

Working within Sony’s private cinema environment, I filmed guest interviews with industry attendees, focusing on both their professional background and live reactions to the film—creating authentic, personality-driven content aligned with the campaign’s tone.

Post-production included full creative edit of a cinematic trailer piece, combining:

Original premiere footage and interviews

Exclusive, unreleased Venom 3 film assets

Official Sony VFX elements and branded materials

This required careful handling of high-value IP, maintaining brand guidelines while delivering a dynamic, engaging edit suitable for marketing rollout.

Delivered a polished campaign asset that blended documentary-style coverage with blockbuster-level visuals—positioning the partnership within a premium, cinematic context.