Available to hire
Hi, I’m Mila Noviková, a marketing professional with over 8 years of experience in B2B and B2C marketing. I specialize in digital strategy, performance marketing, content creation, and brand positioning. I take pride in crafting data-driven campaigns that engage audiences and drive business growth. I currently manage marketing efforts at NovixPro, where we focus on premium Greek wines.
I enjoy combining creativity with analytics to optimize marketing results. Over the years, I have gained experience working across telecom, ecommerce, and market research sectors, mastering tools like Google Ads, Salesforce, and WordPress. I’m passionate about making complex strategies simple and effective for business success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Czech
Fluent
English
Fluent
Russian
Fluent
Chinese
Intermediate
Work Experience
Marketing Manager at NovixPro s.r.o.
January 1, 2023 - June 10, 2024Developed and executed B2B marketing strategies driving sales of premium Greek wines to restaurants, bars, and event organizations. Managed and optimized the company’s WordPress website, improving SEO and content visibility. Created engaging content for social media, newsletters, and presentations, increasing online presence and brand awareness. Led social media campaigns, growing audience engagement and customer interest. Established partnerships with industry influencers to enhance brand credibility.
Digital Communications Coordinator at MTX Connect
January 1, 2020 - June 10, 2024Developed and executed a comprehensive marketing strategy for both B2C and B2B audiences, ensuring brand consistency and growth. Managed marketing communications across platforms including blog, email campaigns, Facebook, LinkedIn, Instagram, and other social channels. Led app promotion campaigns globally via Apple Search Ads and Google Ads, optimizing performance for user acquisition and engagement. Ran targeted advertising campaigns increasing visibility and conversions. Created multimedia content to enhance brand presence and customer engagement. Conducted market research and competitor analysis to refine strategies and strengthen competitive position. Analyzed campaign performance and implemented optimizations to improve ROI.
Marketing Coordinator at Kline & Company
January 1, 2018 - January 1, 2020Developed and executed marketing campaigns using Pardot, Salesforce, and ABM strategies, increasing brand visibility and lead generation. Created promotional materials with cross-functional teams aligning with brand guidelines. Produced SEO-optimized content for company blog, increasing organic traffic. Managed social media accounts, expanding engagement and follower base. Organized and supported webinars and industry events, driving attendee registration and engagement.
East Europe Marketing Assistant at ASSA ABLOY
January 1, 2016 - January 1, 2018Developed and localized marketing materials to ensure brand consistency across East European markets. Led SEO optimization and content updates for company websites across CEE, improving visibility and engagement. Managed online marketing initiatives supporting digital presence and customer outreach. Organized regional training sessions and events including showroom openings and participation in international exhibitions. Coordinated marketing activities and reported performance metrics to EMEA management, strengthening brand presence, digital reach, and regional growth.
Customer Relations & Marketing Manager at Spotchemi
January 1, 2016 - December 31, 2016Conducted market research and competitor analysis identifying growth opportunities and shaping marketing strategies. Developed promotional campaigns enhancing brand visibility and attracting business partners. Led B2B platform marketing initiatives, increasing partner engagement and company reach. Managed PPC campaigns optimizing ad performance and conversion rates. Analyzed campaign and website metrics making data-driven recommendations for optimization. Represented company at international exhibitions, strengthening business relationships and market positioning.
Marketing Manager at NovixPro s.r.o.
January 1, 2023 - June 12, 2024Developed and executed B2B marketing strategies to drive sales of premium Greek wines to restaurants, bars, and event organizations. Managed and optimized the company's WordPress website, improving SEO and content visibility. Created engaging content for social media, newsletters, and presentations, increasing online presence and brand awareness. Led social media campaigns, growing audience engagement and customer interest. Established partnerships with industry influencers to enhance brand credibility.
Digital Communications Coordinator at MTX Connect
January 1, 2020 - June 12, 2024Developed and executed a comprehensive marketing strategy for both B2C and B2B audiences, ensuring brand consistency and growth. Managed marketing communications across multiple platforms including company blog, email campaigns, and social media channels. Led global app promotion campaigns via Apple Search Ads and Google Ads, optimizing for user acquisition and engagement. Ran targeted advertising campaigns across Google Ads, Meta Ads, and contextual ad networks to increase visibility and conversions. Created multimedia content such as videos, banners, and blog articles to enhance brand presence. Conducted market research and competitor analysis to refine strategies. Analyzed campaign performance and implemented optimizations to improve ROI.
Marketing Coordinator at Kline & Company
January 1, 2018 - January 1, 2020Developed and executed marketing campaigns using Pardot, Salesforce, and ABM strategies, increasing brand visibility and lead generation. Created promotional materials in collaboration with cross-functional teams, ensuring alignment with brand guidelines. Created SEO-optimized content for the company blog, increasing organic traffic. Managed social media accounts, growing engagement and expanding followers through targeted content strategies. Organized and supported webinars and industry events to drive attendee registration and engagement.
East Europe Marketing Assistant at ASSA ABLOY
January 1, 2016 - January 1, 2018Developed and localized marketing materials to ensure brand consistency across East European markets. Led SEO optimization and content updates for company websites across CEE, improving online visibility and engagement. Managed online marketing initiatives contributing to digital presence and customer outreach. Organized regional training sessions and events including showroom openings and international exhibitions. Coordinated marketing activities and reported performance metrics to EMEA management supporting strategic alignment and regional marketing growth.
Customer Relations & Marketing Manager at Spotchemi
January 1, 2016 - December 31, 2016Conducted market research and competitor analysis identifying growth opportunities and shaping marketing strategies. Developed and executed promotional campaigns to enhance brand visibility and attract business partners. Led B2B platform marketing initiatives, increasing partner engagement and expanding the company’s reach. Managed PPC campaigns optimizing ad performance and improving conversion rates. Analyzed campaign performance and website metrics, making data-driven recommendations. Represented the company at international exhibitions to strengthen business relationships and market positioning.
Education
Master’s degree at University of Finance and Administration, Prague
January 1, 2015 - December 31, 2017Master’s degree at University of Finance and Administration, Prague
January 1, 2015 - December 31, 2017Qualifications
Marketing Manager | NovixPro s.r.o. (2023 – Present)
January 2, 2023 - June 3, 2025Developed and executed B2B marketing strategies, driving sales of premium Greek wines to restaurants, bars, and event organizations.
Managed and optimized the company’s WordPress website, improving SEO and content visibility.
Created engaging content for social media, newsletters, and presentations, increasing online presence and brand awareness.
Led social media campaigns, growing audience engagement and customer interest.
Established partnerships with industry influencers to enhance brand credibility.
Digital Communications Coordinator | MTX Connect
March 2, 2020 - February 29, 2024Developed and executed a comprehensive marketing strategy for both B2C and B2B audiences, ensuring brand consistency and growth.
Managed marketing communications across multiple platforms, including company blog, email campaigns, Facebook, LinkedIn, Instagram, and other social media channels.
Led app promotion campaigns globally via Apple Search Ads and Google Ads, optimizing performance for user acquisition and engagement.
Ran targeted advertising campaigns across Google Ads, Meta Ads, and contextual ad networks, increasing visibility and conversions.
Created engaging multimedia content (videos, banners, blog articles) to enhance brand presence and customer engagement.
Conducted in-depth market research & competitor analysis, using insights to refine strategies and strengthen MTX Connect’s competitive position.
Analyzed campaign performance, generated datadriven reports, and implemented optimizations to improve ROI.
Marketing on Instagram (LinkedIn)
January 1, 2022 - December 31, 2022LinkedIn Marketing Strategy (LinkedIn)
January 1, 2022 - December 31, 2022Video Marketing for Personal and Brand Pages (LinkedIn)
January 1, 2021 - December 31, 2021Advanced Google Ads (LinkedIn)
January 1, 2021 - December 31, 2021Advertising on LinkedIn (LinkedIn)
January 1, 2021 - December 31, 2021Apple Search Ads Certification (Apple)
January 1, 2020 - December 31, 2020Marketing on Instagram
January 1, 2022 - December 31, 2022LinkedIn Marketing Strategy
January 1, 2022 - December 31, 2022Video Marketing for Personal and Brand Pages
January 1, 2021 - December 31, 2021Advanced Google Ads
January 1, 2021 - December 31, 2021Advertising on LinkedIn
January 1, 2021 - December 31, 2021Apple Search Ads Certification
January 1, 2020 - December 31, 2020Industry Experience
Consumer Goods, Telecommunications, Manufacturing, Professional Services, Software & Internet, Travel & Hospitality, Wholesale & Distribution, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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