Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Nudrat Fatima, a Creative Social Media & Visual Designer with 9+ years of experience shaping high-performing visuals and short-form videos for global brands such as Walmart, Nike, L’Oréal, and Nestlé. I design social-first campaigns and scroll-stopping Reels across Instagram, TikTok, YouTube Shorts, and more, while building Canva design systems that keep teams aligned and on-brand. I love blending creativity with strategy—staying on top of platform trends, collaborating with creators and influencers, and turning data into engaging visuals that grow followers and drive conversions. From concept to production, I deliver consistent brand storytelling and assets tailored to each platform.…Hi, I’m Nudrat Fatima, a Creative Social Media & Visual Designer with 9+ years of experience shaping high-performing visuals and short-form videos for global brands such as Walmart, Nike, L’Oréal, and Nestlé. I design social-first campaigns and scroll-stopping Reels across Instagram, TikTok, YouTube Shorts, and more, while building Canva design systems that keep teams aligned and on-brand. I love blending creativity with strategy—staying on top of platform trends, collaborating with creators and influencers, and turning data into engaging visuals that grow followers and drive conversions. From concept to production, I deliver consistent brand storytelling and assets tailored to each platform.

Nudrat Fatima

Social Media Manager, Graphic Designer, Content Creator, +4





Hi, I’m Nudrat Fatima, a Creative Social Media & Visual Designer with 9+ years of experience shaping high-performing visuals and short-form videos for global brands such as Walmart, Nike, L’Oréal, and Nestlé. I design social-first campaigns and scroll-stopping Reels across Instagram, TikTok, YouTube Shorts, and more, while building Canva design systems that keep teams aligned and on-brand. I love blending creativity with strategy—staying on top of platform trends, collaborating with creators and influencers, and turning data into engaging visuals that grow followers and drive conversions. From concept to production, I deliver consistent brand storytelling and assets tailored to each platform.…Hi, I’m Nudrat Fatima, a Creative Social Media & Visual Designer with 9+ years of experience shaping high-performing visuals and short-form videos for global brands such as Walmart, Nike, L’Oréal, and Nestlé. I design social-first campaigns and scroll-stopping Reels across Instagram, TikTok, YouTube Shorts, and more, while building Canva design systems that keep teams aligned and on-brand. I love blending creativity with strategy—staying on top of platform trends, collaborating with creators and influencers, and turning data into engaging visuals that grow followers and drive conversions. From concept to production, I deliver consistent brand storytelling and assets tailored to each platform.

Available to hire

Hi, I’m Nudrat Fatima, a Creative Social Media & Visual Designer with 9+ years of experience shaping high-performing visuals and short-form videos for global brands such as Walmart, Nike, L’Oréal, and Nestlé. I design social-first campaigns and scroll-stopping Reels across Instagram, TikTok, YouTube Shorts, and more, while building Canva design systems that keep teams aligned and on-brand.

I love blending creativity with strategy—staying on top of platform trends, collaborating with creators and influencers, and turning data into engaging visuals that grow followers and drive conversions. From concept to production, I deliver consistent brand storytelling and assets tailored to each platform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Strategist & Graphic Designer at Walmart

June 1, 2022 - June 4, 2024

Developed and executed integrated social media campaigns across Facebook, Instagram, TikTok, and YouTube, driving significant brand awareness and customer engagement for Walmart’s key product launches. Managed set concept design for various projects and studios, alongside social media ideation. Designed visual content including videos, product photography, and branded graphics optimized for platform-specific audiences. Directed branded photoshoots and collaborated with influencers to create high-performing assets for paid and organic campaigns. Maintained cross-platform content calendars to ensure consistent brand messaging. Crafted motion graphics and social-first videos aligned with trends and brand voice. Repurposed creator content to support brand trust and conversions. Led data-driven content strategies increasing follower growth and online sales conversion rates. Managed deadlines and shifting priorities with a solution-oriented approach.

Lead Graphic Designer & Content Creator at Nike

October 1, 2018 - May 31, 2022

Led visual direction and execution for digital and print marketing assets, ensuring brand alignment across consumer touchpoints. Conceptualized and designed dynamic content for product launches, promotional campaigns, and seasonal collections targeting a global athletic audience. Styled product photoshoots and designed visual layouts for lookbooks, emails, and marketing campaigns. Managed platform-optimized content across Facebook, Instagram, TikTok, and YouTube to drive brand message consistency and audience growth. Built brand toolkits covering typography, color, and photography guidelines. Designed digital signage, in-store retail displays, and social media graphics for brand consistency. Served as lead designer producing high-impact visuals across various channels and supported packaging design and visual identity development for new product lines. Demonstrated strong communication and project management in cross-functional environments.

Social Media Marketing Specialist at L'Oréal

January 1, 2016 - September 30, 2018

Developed and implemented social media strategies to elevate brand presence, increase engagement and drive conversions across Instagram, Facebook, LinkedIn, Twitter, and YouTube. Created compelling platform-specific content including infographics, carousels, short-form videos, and animations. Designed branded motion graphics and reusable templates highlighting product features and customer success stories. Collaborated with Unilever brand teams on global marketing campaigns to ensure brand voice alignment. Produced multimedia content optimized for performance contributing to campaign reach and conversion improvements. Managed social media calendars, post scheduling and active audience engagement to nurture online communities. Utilized Adobe Creative Suite and Canva for high-quality visual assets supporting organic and paid initiatives.

Social Media Coordinator at Nestlé

January 1, 2014 - December 31, 2015

Developed and executed social content strategies enhancing brand visibility and engagement across Instagram, Facebook, Twitter, and LinkedIn. Managed publishing schedules, post-performance tracking, and community engagement with Sprout Social and Meta Business Suite. Led multi-platform social media campaigns increasing follower growth and consumer trust. Created custom graphics and campaign-aligned assets tailored to platform formats and audiences. Collaborated with designers and cross-functional teams on seasonal campaign content ensuring cohesive branding and storytelling. Designed visuals and copy supporting marketing campaigns. Supported end-to-end content lifecycle including strategy, creation, scheduling, and analytics for seamless digital channel execution.