I’m a music-focused creator with hands-on experience bringing ideas from writing and arrangement through to recording and production. I enjoy building tracks end-to-end—shaping the sound, refining the performance, and polishing the final mix so it feels energetic, clear, and true to the story behind the music. I also collaborate creatively across different parts of the process, whether that’s preparing material for releases, working on vocal features, or supporting production workflows. My goal is to keep learning and delivering high-quality music work, from concept to final output.…

I’m a music-focused creator with hands-on experience bringing ideas from writing and arrangement through to recording and production. I enjoy building tracks end-to-end—shaping the sound, refining the performance, and polishing the final mix so it feels energetic, clear, and true to the story behind the music. I also collaborate creatively across different parts of the process, whether that’s preparing material for releases, working on vocal features, or supporting production workflows. My goal is to keep learning and delivering high-quality music work, from concept to final output.…

Available to hire

I’m a music-focused creator with hands-on experience bringing ideas from writing and arrangement through to recording and production. I enjoy building tracks end-to-end—shaping the sound, refining the performance, and polishing the final mix so it feels energetic, clear, and true to the story behind the music.

I also collaborate creatively across different parts of the process, whether that’s preparing material for releases, working on vocal features, or supporting production workflows. My goal is to keep learning and delivering high-quality music work, from concept to final output.

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Work Experience

Fractional Brand Officer | Creative Director at WHIM
September 1, 2024 - June 1, 2025
• Launched WHIM's Brand Experience service, architecting end-to-end luxury experience combining premium hardware, bespoke packaging, and evolving digital content for ultra-luxury clients for a global automotive brand • Led global team of designers and developers in relaunch of consumer electronics brand • Provided strategic and tactical leadership for integration of brands after merger/acquisition
Creative Director at SP—CE
February 29, 2024 - Present
Led international design teams at an AI-native agency through comprehensive website redesigns and strategic rebranding initiatives for Web3, & AI clients. - Directed on-brand advertising campaigns across diverse media channels including display advertising, Google Ads, LinkedIn, out-of-home, digital billboards, and aerial advertising. - Delivered measurable lead generation results through integrated creative strategy and cross-platform execution in emerging technology sectors.
Visiting Professor at Intermark International Design College
October 22, 2023 - November 3, 2023
Taught two branding classes to international design students: Digital-First Brands (Mobile/Web UX/UI and brand development) and Brand Process (Comprehensive brand development and application on traditional and digital touchpoints). Emphasis on professional best practices, including how to effectively and ethically incorporate AI in creative/branding processes.
Head of Brand — Creative Director at WHIM
July 1, 2021 - April 1, 2023
• Led and managed cross-functional Brand/Design teams, orchestrating integrated brand experience touchpoints across web, social media, and event/experience activations. • Spearheaded internal brand education initiatives and successfully implemented brand guidelines, ensuring consistent brand messaging and visual identity. • Provided strategic direction to product teams, ensuring that products and applications aligned with brand ideals and delivered a cohesive brand experience. • Played an instrumental role in new business and investor pitch processes, effectively communicating the brand's vision and securing key partnerships. • Conceptualized and designed user experiences for a groundbreaking IoT consumer electronic product, delivering a seamless and intuitive interaction for users.
Creative Director at Videri
April 1, 2017 - July 1, 2021
• Brand stewardship of digital advertising and signage platform and consumer IoT smart home device brands • User interface/User experience design direction for consumer and B2B mobile applications • Developed innovative strategies for leveraging a cutting-edge interactive digital signage platform in retail, transit, and out-of-home advertising applications. • Pioneered the use of the new platform to create engaging and interactive brand experiences that captivated audiences and increased customer engagement. • Managed teams/interactions with cross funtional teams in Los Angeles/New York/Montreal to identify opportunities and design creative solutions that maximized the potential of the interactive digital signage platform.

Education

BA at University of California, Los Angeles
February 28, 2024 - February 29, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Gaming, Consumer Goods, Software & Internet, Travel & Hospitality, Financial Services, Media & Entertainment