Accomplished creative director and designer with extensive experience across a multitude of design and advertising roles, from Art Direction to Creative Leadership. Proven expertise in designing and directing compelling digital experiences, spanning websites, mobile apps, and all forms of interactive media. Demonstrable ability to guide brand experiences in the contexts of advertising agencies, boutique design studios, and in house agile startups, with a portfolio encompassing high-profile clients such as American Express, Microsoft, Honda, Lexus, and Toyota. Specialties: Brand Management, Interface Design, Interaction Design, Interactive Advertising, Interactive Television, Graphic Design, Product Design, Print Design, Motion Design

Accomplished creative director and designer with extensive experience across a multitude of design and advertising roles, from Art Direction to Creative Leadership. Proven expertise in designing and directing compelling digital experiences, spanning websites, mobile apps, and all forms of interactive media. Demonstrable ability to guide brand experiences in the contexts of advertising agencies, boutique design studios, and in house agile startups, with a portfolio encompassing high-profile clients such as American Express, Microsoft, Honda, Lexus, and Toyota. Specialties: Brand Management, Interface Design, Interaction Design, Interactive Advertising, Interactive Television, Graphic Design, Product Design, Print Design, Motion Design

Available to hire

Accomplished creative director and designer with extensive
experience across a multitude of design and advertising roles, from
Art Direction to Creative Leadership. Proven expertise in designing
and directing compelling digital experiences, spanning websites,
mobile apps, and all forms of interactive media. Demonstrable ability
to guide brand experiences in the contexts of advertising agencies,
boutique design studios, and in house agile startups, with a portfolio
encompassing high-profile clients such as American Express,
Microsoft, Honda, Lexus, and Toyota.
Specialties: Brand Management, Interface Design, Interaction
Design, Interactive Advertising, Interactive Television, Graphic
Design, Product Design, Print Design, Motion Design

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Work Experience

Creative Director at SP—CE
February 29, 2024 - Present
Led international design teams at an AI-native agency through comprehensive website redesigns and strategic rebranding initiatives for Web3, & AI clients. - Directed on-brand advertising campaigns across diverse media channels including display advertising, Google Ads, LinkedIn, out-of-home, digital billboards, and aerial advertising. - Delivered measurable lead generation results through integrated creative strategy and cross-platform execution in emerging technology sectors.
Fractional Brand Officer | Creative Director at WHIM
September 1, 2024 - June 1, 2025
• Launched WHIM's Brand Experience service, architecting end-to-end luxury experience combining premium hardware, bespoke packaging, and evolving digital content for ultra-luxury clients for a global automotive brand • Led global team of designers and developers in relaunch of consumer electronics brand • Provided strategic and tactical leadership for integration of brands after merger/acquisition
Visiting Professor at Intermark International Design College
October 22, 2023 - November 3, 2023
Taught two branding classes to international design students: Digital-First Brands (Mobile/Web UX/UI and brand development) and Brand Process (Comprehensive brand development and application on traditional and digital touchpoints). Emphasis on professional best practices, including how to effectively and ethically incorporate AI in creative/branding processes.
Head of Brand — Creative Director at WHIM
July 1, 2021 - April 1, 2023
• Led and managed cross-functional Brand/Design teams, orchestrating integrated brand experience touchpoints across web, social media, and event/experience activations. • Spearheaded internal brand education initiatives and successfully implemented brand guidelines, ensuring consistent brand messaging and visual identity. • Provided strategic direction to product teams, ensuring that products and applications aligned with brand ideals and delivered a cohesive brand experience. • Played an instrumental role in new business and investor pitch processes, effectively communicating the brand's vision and securing key partnerships. • Conceptualized and designed user experiences for a groundbreaking IoT consumer electronic product, delivering a seamless and intuitive interaction for users.
Creative Director at Videri
April 1, 2017 - July 1, 2021
• Brand stewardship of digital advertising and signage platform and consumer IoT smart home device brands • User interface/User experience design direction for consumer and B2B mobile applications • Developed innovative strategies for leveraging a cutting-edge interactive digital signage platform in retail, transit, and out-of-home advertising applications. • Pioneered the use of the new platform to create engaging and interactive brand experiences that captivated audiences and increased customer engagement. • Managed teams/interactions with cross funtional teams in Los Angeles/New York/Montreal to identify opportunities and design creative solutions that maximized the potential of the interactive digital signage platform.

Education

BA at University of California, Los Angeles
February 28, 2024 - February 29, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Gaming, Consumer Goods, Software & Internet, Travel & Hospitality, Financial Services