Curating the Visual Voice: Exhibition Collateral for Abhivyakti 4.0
Ojasvee Jain
Published
Abhivyakti 4.0 was a curated group exhibition celebrating the beauty of landscapes, where nature and architecture come together in harmony. Held at Vanita Vishram Art Gallery, Surat, over three days in May 2026 and curated by Divyesh Bagdawala of DH Bagdawala Art Studio, the exhibition brought together artists working across painting and mixed media.
The design brief called for a cohesive visual identity across print and digital touchpoints that felt cultured, warm, and inviting — without being overly formal. The visual language draws from the exhibition’s landscape theme, using digitally treated painterly imagery as a bold full-bleed background, contrasted against a clean white card layout for all event information. Calligraphic Gujarati script forms the exhibition title, grounding the identity in its cultural context while keeping the overall aesthetic contemporary.
Deliverables spanned three formats: an A0 printed poster displayed on an easel at the gallery entrance, a large horizontal banner mounted inside the gallery, and a digital social media invite designed for Instagram. All three maintain a consistent typographic and colour system — deep forest green, crisp white, and crimson red — adapted thoughtfully to each format’s proportions and viewing context.
Deliverables: A0 exhibition poster, horizontal print banner, social media invite (Instagram), WhatsApp detailed Invite, Artist’s CV (11) and Price tag
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop