Available to hire
I am Ignatius Okech Pantalion, a Digital Marketing and SEO Specialist with over seven years of hands-on experience in website maintenance, SEM, PPC campaigns, social media marketing, and content creation. I craft data-driven campaigns that improve brand presence and drive conversions.
I lead SEO, content strategy, and digital marketing programs across multiple platforms, including WordPress-based websites, Google Analytics, Google Ads, and email marketing. I’m a collaborative team player who enjoys staying ahead of marketing trends and translating insights into actionable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
ICT and Digital Marketing Strategist at Kaileys Consortium Limited
September 1, 2023 - PresentCraft and execute dynamic social media strategies across platforms (Facebook, LinkedIn); arrange targeted online PPC campaigns via Google Ads and Facebook; implement SEO/SEM tactics, including website audits, keyword analysis, and content optimization; conduct keyword research; leverage Google Search Console; integrate Google Cloud services and APIs; lead email campaigns via Mailchimp; collaborate with designers to optimize UX and visuals; monitor performance with analytics; manage Talent LMS and website development/maintenance; ensure mobile responsiveness and security.
Digital Marketing Specialist at ManageIT Africa Limited
August 1, 2022 - August 1, 2023Formulated strategies to build lasting digital connections with clients; managed ongoing presence on social media; launched optimized online PPC campaigns (Google Ads, Facebook); implemented SEO/SEM tactics; conducted website audits, keyword research, and content optimization; utilized Google Search Console; integrated Google Cloud services and Indexing API; spearheaded email marketing campaigns via Mailchimp; collaborated with designers and measured performance with analytics; maintained partnerships and contributed to website development using HTML and WordPress.
DIGITAL MARKETING / ICT OFFICER at Collaborative Centre for Gender & Development (CCGD)
January 1, 2020 - July 1, 2022Created marketing techniques to increase visibility, membership, and traffic across brands; developed digital content calendars; executed marketing strategies across touchpoints (social, web, mobile); devised integrated campaigns; analyzed user behaviour to refine strategies; managed mobile marketing; published content and ran email newsletters; extracted and analyzed website traffic with Google Analytics; supported online fundraising and advocacy campaigns; coordinated media buying and maintained WordPress/HTML sites with focus on security, backups, performance, and migrations.
Digital Marketing Executive & ICT & Support at Kings Paper Works Ltd
March 1, 2018 - November 1, 2019Evaluated websites for mobile performance and SEO; developed unique content; managed eCommerce/WooCommerce; planned and executed digital marketing campaigns (SEO, social media, email, bulk SMS); performed keyword research; edited images for web use; ran social media campaigns and measured performance with analytics; collaborated on landing pages and end-to-end UX improvements; maintained relationships with agencies/vendors and supported ICT needs.
Digital Marketing Executive at Bright Technologies Limited
January 1, 2015 - March 1, 2018Developed comprehensive digital marketing strategies including SEO, email marketing, and social media; oversaw eCommerce/WooCommerce site maintenance; conducted market research; created content calendars; edited images; executed campaigns across channels; measured performance with web analytics; collaborated with agencies and vendors; supported client and project needs.
Digital Marketing Executive at Ziri Net (Digital Marketing Agency)
February 1, 2014 - January 1, 2015Managed client social media across platforms; developed SEO strategies (on-page/off-page, content optimization, keyword research); managed PPC campaigns (Google Ads, Facebook Ads); conducted traffic analysis and reporting using Web Trends and Google Analytics; oversaw digital marketing operations and content creation; performed competitor keyword analysis and campaign performance evaluation.
Online Marketing Analyst (Amazon and eBay) at Chrome Solutions Limited
June 1, 2012 - January 1, 2014Amazon Seller Central account management (listings, variations, Buy Box); eBay listing optimization; maintained international market listings; managed WooCommerce; conducted market research and pricing strategies; optimized product listings and performed tracking of KPIs; ensured ongoing platform health and compliance.
IT TUTOR at Data Centre Training and Consultancy Ltd
July 1, 2010 - June 1, 2012Delivered IT training including qualitative techniques, MS Office, networking, programming, and hardware/software support; guided students on subject choices; supervised IT laboratory duties; developed leadership and teaching skills.
TECHNICAL SUPPORT ASSISTANT at Klinto Data Systems
August 1, 2009 - June 1, 2010Provided LAN/wireless networking solutions; cabling; desktop user support; hardware/software troubleshooting; PC/network setup and maintenance.
Intern at Ministry of Local Government (ICT Department)
September 1, 2008 - December 1, 2008Performed computer maintenance, data entry, software installation, hardware/software troubleshooting, and telephone operations.
Bookkeeping at Macmillan Memorial Library
August 1, 2007 - December 1, 2007Arranged books, maintained shelves, assisted readers, performed data entry, and ensured general cleanliness.
Digital Marketing Executive & ICT Support at Kings Paper Works Ltd
March 1, 2018 - November 1, 2019Evaluated websites for mobile performance and SEO; created content calendars; managed eCommerce/WooCommerce; planned and executed digital marketing strategies including SEO and content updates; conducted keyword research and Google Search Console analysis; integrated Google Cloud APIs; ran Mailchimp campaigns; supported design and cross-functional collaboration; provided ICT support and website maintenance including security, backups, performance optimization, and migrations.
ICT Intern at MINISTRY OF LOCAL GOVERNMENT (ICT DEPARTMENT)
September 1, 2008 - December 31, 2008Performed computer maintenance and repair; data entry; software installation; hardware/software troubleshooting; supported telephone operations.
DIGITAL MARKETING / ICT OFFICER at Collaborative Centre for Gender & Development (NGO)
January 1, 2020 - July 1, 2022Created marketing techniques to increase visibility and traffic; developed digital content calendars and marketing across touchpoints; analyzed user behavior to influence strategy; managed mobile marketing; published and edited online content; ran brand newsletters and online fundraising campaigns; tracked site traffic with Google Analytics; supported advocacy events and media monitoring; coordinated site migrations and upgrades; provided technical support for Google Workspace and domain-related tasks.
Bookkeeping (Volunteer) at Macmillan Memorial Library
August 1, 2007 - December 1, 2007Data entry; assisting readers; shelving and book organization; general library administrative duties.
Education
Diploma in Information Technology at Nairobi Technical Training Institute
January 1, 2007 - January 1, 2009Kenya Certificate of Secondary Education (KCSE) at Bungoma High School
January 1, 2001 - January 1, 2004Google Hustle Academy Bootcamp Program at Google Hustle Academy
September 1, 2023 - October 1, 2023Diploma in Information Technology at Nairobi Technical Training Institute
January 1, 2007 - January 1, 2009Google Hustle Academy Bootcamp Program at Google Hustle Academy
September 1, 2023 - October 1, 2023Kenya Certificate of Secondary Education at Bungoma High School
January 1, 2001 - November 1, 2004Diploma in Information Technology at Nairobi Technical Training Institute
January 1, 2007 - January 1, 2009Google Hustle Academy Bootcamp at Google Hustle Academy
September 1, 2023 - October 1, 2023Kenya Certificate of Secondary Education at Bungoma High School
January 1, 2001 - January 1, 2004Qualifications
Google Hustle Academy Bootcamp Program
September 1, 2023 - October 1, 2023Google Hustle Academy Bootcamp Program
September 1, 2023 - October 1, 2023Google Hustle Academy Bootcamp
September 1, 2023 - October 1, 2023Industry Experience
Software & Internet, Media & Entertainment, Education, Non-Profit Organization, Professional Services, Retail, Other
- Website development and support
AIP Kenya https://www.twine.net/signin - SEO & Digital Marketing Work
Website SEO Audit Report: https://www.twine.net/signin - Social Media Marketing
- Email Marketing Campaigns
Sample Work Portfolio
Name: Ignatius Okech
Email: https://www.twine.net/signin
LinkedIn: https://www.twine.net/signin
vital Signs Safety Foundation https://www.twine.net/signin
Kaileys Consortium https://www.twine.net/signin
Radox Technologies https://www.twine.net/signin
Auditors guild https://www.twine.net/signin
Besure Labs East Africa https://www.twine.net/signin
Compliance Management Professionals Africa https://www.twine.net/signin
IWHCSS https://www.twine.net/signin
Rose Hardware https://www.twine.net/signin
Google Ads Campaign Setup Example: https://www.twine.net/signin
Facebook Campaign Example: https://www.twine.net/signin
Bright Technologies – Facebook Page Management: https://www.twine.net/signin
ManageIT - Facebook Page Management: https://www.twine.net/signin
Gadget World- Facebook Page Management: https://www.twine.net/signin
HoduCC Contact Center Software Campaign: https://www.twine.net/signin
HPE Servers, Storage & Networking Campaign: https://www.twine.net/signin
Sophos MDR Campaign: https://www.twine.net/signin
SharkStriker SOC-as-a-Service Campaign: https://www.twine.net/signin
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