Zelena

ZELENA — eCommerce solution for a brand with character

Task

ZELENA approached us with a request to completely update their online store. The old site was no longer coping — it loaded slowly, was not adapted for mobile, and content management required unnecessary effort. The task: to create a modern image eCommerce with good performance, simple UX and a reliable technical foundation.

We immersed ourselves in the product and completely restarted the platform. We developed a custom CMS on Laravel so that the client could easily manage content. We implemented flexible filtering, multilingualism and synchronization with 1C (products, orders), LiqPay, Nova Poshta API, Google Analytics and Meta Pixel. And all this — taking into account SEO and speed.

On the technical side — classic Laravel on the backend, Blade + Vue.js on the front, adaptive layout, point interactives. The focus was not on the “showcase”, but on making the store really work: fast, convenient, without failures even during seasonal peaks – like New Year’s sales or March 8.

Result
Increase in conversion from mobile devices

Faster loading

Positive customer feedback on design and convenience

Stable operation under load
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