Olena Zaiets

VerifiedAvailable to hire

An experienced brand and product designer based in Vienna. I help SaaS and product companies build a brand and a design system as one whole, from the logo to every screen, and I fit easily into existing teams.

About

An experienced brand and product designer based in Vienna. I help SaaS and product companies build a brand and a design system as one whole, from the logo to every screen, and I fit easily into existing teams.
Core skills: brand strategy and identity, design systems, UX/UI for SaaS, and Lottie animation.
I’ve also built and run my own product business, so I understand decisions from the founder’s side too.
Available for project work, retainers and long-term collaboration, remotely worldwide.

  • Joined October 2026

Languages

  • EnglishFluent
  • UkrainianFluent
  • GermanIntermediate

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services
  • Financial Services
  • Non-Profit Organization
  • Consumer Goods
  • Other

More experts in Vienna, Austria

Projects · 6

Brand Book as a Product: Role-Based Brand Guidelines

lenazaiets.medium.com/brand-book-the-product-approach-to-graphic-design-9bac480332a5?sharedUserId=lenazaiets A brand book framework designed as a working tool, not just a visual showcase. My role: brand identity, brand guidelines, information architecture, UX of the brand system. Brand books often get lost, arrive without source files, or bury contractors in details they don’t need. I redesigned the brand book around its three users: the client’s team, designers and contractors. Every section links directly to the files it describes in organised cloud storage, with full or selective access, so anyone can share exactly what’s needed with a single link. Result: a brand book teams actually use, with editable templates and production specs for every branded item, fewer client errors and faster asset distribution. brandbook #brandguidelines #brandidentity #branding #designsystem #uxdesign

  • Art Director
  • Brand Designer
  • Product Designer
  • +2
Investor pitch deck and tablet UI for a SaaS insurance tool

Client: Hero Media GmbH Multi-user and multi-functional SaaS product for insurance companies. I was responsible for interface design and UI development of the tablet version, including user flow, component library, and the full visual design.

  • Art Director
  • Brand Designer
  • Product Designer
  • +2
UX research and interface redesign for a fitness app with a wearable band

lenazaiets.medium.com/i-paid-in-sore-muscles-to-find-the-real-pain-point-d18c2cb4af10 Hands-on UX audit of a mobile training app used with a wearable band. My role: UX research, field testing, information architecture, UX strategy. Instead of reviewing screens at a desk, I tested the app in a real workout and found a bug that stopped the band counting reps. I then mapped every feature across four channels (glance, sound, screen up close, band), by the duration of each training unit, and by user level, plus an emotional support layer. Result: a clear picture of what belongs on screen at each moment, delivered as recommendations and wireframes, and a reusable method for designing interfaces for people in motion. uxresearch #uxdesign #fitnessapp #wearables #productdesign #usability

  • Art Director
  • Brand Designer
  • Product Designer
  • +2
Virtual characters, icon set and avatar builder for Hero Workout, a fitness app.

behance.net/gallery/193233427/Hero-workout-characters-graphics-animation My role: character design, illustration, icon design, Lottie animation, UX. I designed low-poly characters from the client’s references and prepared them in a range of poses, ready for a 3D artist to model and animate. I also built an avatar constructor in Figma, so the team can quickly create diverse avatars for users, and a matching set of low-poly icons animated in Lottie. Result: a consistent character and icon system the team can extend, with assets ready for 3D production and in-app animation. characterdesign #illustration #lottie #animation #uiux #fitnessapp #avatar

  • Art Director
  • Brand Designer
  • Product Designer
  • +2
Brand Identity & Website Redesign for a Digital Agency

behance.net/gallery/253890307/Brand-Identity-Website-Redesign-for-a-Digital-Agency Visual identity and website redesign for drunomics, an established Drupal agency. My role: brand identity, website redesign, graphic elements, templates, print and merch. drunomics had a logo and some materials, but nothing tying them together. The idea was simple: an agency selling modern technology should look as modern as what it sells. I kept the logo and built the identity around it: an accessible colour palette, clear typography and graphic elements that work anywhere the brand appears. The website kept its CMS blocks and structure but got a new look, so it went live without a rebuild. Result: one visual language across the website, print, social, presentations and merch, plus a working guide so the team can use every asset on their own. branding #brandidentity #rebrand #webdesign #uiux #accessibility #agency

  • Art Director
  • Brand Designer
  • Product Designer
  • +2
Brand Identity, Web Design for a SaaS Product

behance.net/gallery/253601357/Brand-Identity-Web-Design-for-a-SaaS-Product?tracking_source=project_owner_other_projects Brand identity and website for mossbo, a cloud CMS ecosystem by drunomics, built from scratch. My role: brand identity, website and UI/UX, icon set with Lottie animation, illustrations, templates, print and stand design. The goal was a recognisable brand and a system the team could keep growing on their own. The brand and the product took shape together: logo first, then the site page by page, then the templates. To make the “ecosystem” idea visible, I designed animated icons built from the platform’s real capabilities. They became part of the brand language across the site, templates, print and the stand. Result: a clear brand, a design system and a full set of templates, so the team builds on it without starting over. branding #brandidentity #designsystem #saas #webdesign #uiux #lottie

  • Art Director
  • Brand Designer
  • Product Designer
  • +2

Work experience· 5 roles

UI/UX & Brand Designer (contract) · drunomicsJan 2023 – Jan 2026 · 3 yrs 1 mo

Long-term contract covering the company’s own brand and its client work. Built the brand identity for mossbo (CMS ecosystem product) with the marketing team. Designed the product website and design-system foundations, including reusable templates for client websites. Led the drunomics rebrand across visual identity, website, marketing materials, and an exhibition stand. Improved usability and interfaces across client products and supported design-system work for a complex information portal.

Product & Brand Designer (UI/UX) · Independent Designer I AustriaJan 2023 – Jan 2026 · 3 yrs 1 mo

Worked with clients across the IT and product space on UX/UI and brand. Delivered brand identity, design-system foundations, and interfaces for a CMS ecosystem product and related client websites. Designed and tested interfaces for sports and fitness apps to improve usability and daily engagement. Created virtual coach characters and a user-avatar constructor module for a fitness app. Designed tablet interface for an insurance inspectors’ app in a multi-device project and supported investor pitching materials. Built an accessible e-commerce store and a WordPress website for an NGO.

Creative entrepreneur (Conceptio Light) · Conceptio LightJan 2014 – Jan 2017 · 3 yrs 1 mo

Founded and ran a solo product business around a modular puzzle lamp. Held the patent and trademark, designed the lamp and brand, created sales channels, and sold 2,000+ units from design to retail.

Product & Brand Designer (UI/UX) · Independent Designer I UkraineJan 2011 – Jan 2022 · 11 yrs 1 mo
Designer / Art Director & Studio Owner · Conceptio Design BureauJan 2000 – Jan 2010 · 10 yrs 1 mo

Education

Diplome: Environmental Design · Mykhailo Boychuk Kyiv Institute of Decorative and Applied Arts and Design1997 – 2003

Studied environmental and spatial design: interior and exterior design, landscape design, and small architectural forms (such as playgrounds and public-space structures).

Certifications and awards

Splash Awards (International & DACH)2025

Most Innovative Project for the mossbo Cloud CMS ecosystem. Role: brand identity, website, launch campaign and the demo interface. 2020 | Effie Awards Ukraine | Bronze The

Effie Awards Ukraine | Bronze2020

The Social project “I, Nina” Role: Art Director (corporate identity and advertising campaign).

Behance featured2017

Featured in two categories: Logo and Illustration.

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