Brand Book as a Product: Role-Based Brand Guidelines

lenazaiets.medium.com/brand-book-the-product-approach-to-graphic-design-9bac480332a5?sharedUserId=lenazaiets
A brand book framework designed as a working tool, not just a visual showcase.
My role: brand identity, brand guidelines, information architecture, UX of the brand system.
Brand books often get lost, arrive without source files, or bury contractors in details they don’t need. I redesigned the brand book around its three users: the client’s team, designers and contractors. Every section links directly to the files it describes in organised cloud storage, with full or selective access, so anyone can share exactly what’s needed with a single link.
Result: a brand book teams actually use, with editable templates and production specs for every branded item, fewer client errors and faster asset distribution.

#brandbook #brandguidelines #brandidentity #branding #designsystem #uxdesign