Brand Identity, Web Design for a SaaS Product

Brand identity and website for mossbo, a cloud CMS ecosystem by drunomics, built from scratch.

My role: brand identity, website and UI/UX, icon set with Lottie animation, illustrations, templates, print and stand design.

The goal was a recognisable brand and a system the team could keep growing on their own. The brand and the product took shape together: logo first, then the site page by page, then the templates. To make the “ecosystem” idea visible, I designed animated icons built from the platform’s real capabilities. They became part of the brand language across the site, templates, print and the stand.

Result: a clear brand, a design system and a full set of templates, so the team builds on it without starting over.

#branding #brandidentity #designsystem #saas #webdesign #uiux #lottie