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Brand designer with 10+ years of experience across fintech, healthcare, media and the public sector. I work where strategy meets craft—turning business problems into coherent brand systems and executing them across digital products, campaigns, print and web. Detail-obsessed and outcome-focused. I partner closely with product, marketing and senior stakeholders to align design strategy with business goals, protect brand integrity, and ship world-class experiences. I’m also experienced leading full rebrands, integrated campaigns and web builds end-to-end.…Brand designer with 10+ years of experience across fintech, healthcare, media and the public sector. I work where strategy meets craft—turning business problems into coherent brand systems and executing them across digital products, campaigns, print and web. Detail-obsessed and outcome-focused. I partner closely with product, marketing and senior stakeholders to align design strategy with business goals, protect brand integrity, and ship world-class experiences. I’m also experienced leading full rebrands, integrated campaigns and web builds end-to-end.

Oliver Allan

Brand Designer, Brand Strategist, Graphic Designer, +2

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Brand designer with 10+ years of experience across fintech, healthcare, media and the public sector. I work where strategy meets craft—turning business problems into coherent brand systems and executing them across digital products, campaigns, print and web. Detail-obsessed and outcome-focused. I partner closely with product, marketing and senior stakeholders to align design strategy with business goals, protect brand integrity, and ship world-class experiences. I’m also experienced leading full rebrands, integrated campaigns and web builds end-to-end.…Brand designer with 10+ years of experience across fintech, healthcare, media and the public sector. I work where strategy meets craft—turning business problems into coherent brand systems and executing them across digital products, campaigns, print and web. Detail-obsessed and outcome-focused. I partner closely with product, marketing and senior stakeholders to align design strategy with business goals, protect brand integrity, and ship world-class experiences. I’m also experienced leading full rebrands, integrated campaigns and web builds end-to-end.

Available to hire

Brand designer with 10+ years of experience across fintech, healthcare, media and the public sector. I work where strategy meets craft—turning business problems into coherent brand systems and executing them across digital products, campaigns, print and web. Detail-obsessed and outcome-focused.

I partner closely with product, marketing and senior stakeholders to align design strategy with business goals, protect brand integrity, and ship world-class experiences. I’m also experienced leading full rebrands, integrated campaigns and web builds end-to-end.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Brand Designer at Equals Money

October 1, 2022 - Present

Drove a visual rebrand supporting revenue growth from £95.7m to £131.7m YoY. Defined and scaled cohesive brand systems to drive consistency and impact. Delivered UX/UI design and brand strategy in partnership with product and marketing teams to ship a world-class digital product. Directed integrated campaigns across digital, social, print and events, shaping creative direction while safeguarding brand integrity. Influenced cross-functional stakeholders (marketing, product and senior leadership) to align brand design and strategy with business goals.

Design and Marketing Specialist at Gap Solutions Ltd

October 1, 2021 - November 1, 2022

Directed an end-to-end rebrand, leading strategy, visual identity development and full-scale rollout. Designed and delivered the company website, overseeing UX, UI and brand integration. Led the creation of high-impact marketing collateral and campaign assets. Partnered with high-profile FTSE100 property developers and Brighton & Hove Albion FC on brand and creative initiatives, and influenced cross-functional stakeholders (marketing, product and senior leadership) to align brand design and strategy with business goals.

Brand Lead (Brand and Marketing) at MedExpress Ltd

December 1, 2020 - October 1, 2021

Appointed to lead brand and marketing strategy during a critical expansion phase. Delivered a full visual rebrand across digital and print, including website design and build. Supported client retention and new business acquisition through marketing and commercial collaboration.

Freelance Designer

January 1, 2017 - Present

Delivering strategic brand, digital and print design for established organisations and high-growth start-ups, partnering with clients including Penguin, Redactive Media, Innovate UK and Sightsavers.