Managed an eight-week pre-launch marketing campaign for Metropolitan Collective, a premium London membership brand preparing to launch its first site. The campaign was built around one clear objective: generating 200 founding-member pre-registrations before launch. I developed and managed the digital marketing strategy across paid social, campaign management, lead generation, content and audience growth, with a focus on reaching high-intent London audiences interested in flexible city living, workspace and premium member benefits. Campaign Focus Pre-launch campaign strategy and planning Paid social campaign management Lead generation and pre-registration growth Audience research and targeting Social media campaign content Ad creative planning and testing Landing page conversion optimisation Retargeting website visitors Campaign performance tracking and optimisation Email list and lead nurturing strategy The campaign dashboard was used to monitor pre-registrations, website traffic, conversion rate, ad spend and channel performance, allowing campaign activity and budget to be adjusted based on performance. The overall approach focused on building awareness, creating demand before launch and converting interested prospects into founding-member pre-registrations.
- Content Strategist
- Digital Marketer
- Growth Marketer
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