Marketing Strategist | Digital Marketing & Growth Expert I’m a results-driven Marketing Strategist and Digital Marketer with 5+ years of experience helping businesses attract the right audience, increase conversions, retain customers, and build sustainable growth. I’ve worked with different companies and clients across various industries, developing and executing data-driven marketing strategies aligned with specific business goals. I combine strategic thinking with hands-on execution, focusing not just on running campaigns, but on understanding the customer journey and improving every stage of the marketing funnel. My core expertise includes: • Email Marketing: Klaviyo, Mailchimp, email campaigns, automation, flows, segmentation, customer journeys, retention, and re-engagement. • Paid Advertising: Google Ads, campaign strategy, keyword research, audience targeting, conversion tracking, optimization, and ROI-focused performance management. • Analytics: Google Analytics, performance tracking, conversion analysis, reporting, and using data to identify opportunities for growth. • Digital Marketing Strategy: Marketing audits, lead generation, customer acquisition, conversion optimization, funnel strategy, audience research, positioning, and multi-channel campaigns. I believe effective marketing is about more than individual channels. Your ads, emails, website, analytics, and customer journey should work together as one growth system. That’s why I take a holistic approach to every project—identifying what’s working, uncovering gaps, and building strategies that can be measured, optimized, and scaled. Whether you need to improve your email marketing, generate more qualified leads, optimize Google Ads, understand your analytics, or build a complete digital marketing strategy, I bring the strategic perspective and practical experience to move the business forward. Let’s turn your marketing efforts into a clear, measurable growth strategy.

Marketing Strategist | Digital Marketing & Growth Expert I’m a results-driven Marketing Strategist and Digital Marketer with 5+ years of experience helping businesses attract the right audience, increase conversions, retain customers, and build sustainable growth. I’ve worked with different companies and clients across various industries, developing and executing data-driven marketing strategies aligned with specific business goals. I combine strategic thinking with hands-on execution, focusing not just on running campaigns, but on understanding the customer journey and improving every stage of the marketing funnel. My core expertise includes: • Email Marketing: Klaviyo, Mailchimp, email campaigns, automation, flows, segmentation, customer journeys, retention, and re-engagement. • Paid Advertising: Google Ads, campaign strategy, keyword research, audience targeting, conversion tracking, optimization, and ROI-focused performance management. • Analytics: Google Analytics, performance tracking, conversion analysis, reporting, and using data to identify opportunities for growth. • Digital Marketing Strategy: Marketing audits, lead generation, customer acquisition, conversion optimization, funnel strategy, audience research, positioning, and multi-channel campaigns. I believe effective marketing is about more than individual channels. Your ads, emails, website, analytics, and customer journey should work together as one growth system. That’s why I take a holistic approach to every project—identifying what’s working, uncovering gaps, and building strategies that can be measured, optimized, and scaled. Whether you need to improve your email marketing, generate more qualified leads, optimize Google Ads, understand your analytics, or build a complete digital marketing strategy, I bring the strategic perspective and practical experience to move the business forward. Let’s turn your marketing efforts into a clear, measurable growth strategy.

Available to hire

Marketing Strategist | Digital Marketing & Growth Expert

I’m a results-driven Marketing Strategist and Digital Marketer with 5+ years of experience helping businesses attract the right audience, increase conversions, retain customers, and build sustainable growth.

I’ve worked with different companies and clients across various industries, developing and executing data-driven marketing strategies aligned with specific business goals. I combine strategic thinking with hands-on execution, focusing not just on running campaigns, but on understanding the customer journey and improving every stage of the marketing funnel.

My core expertise includes:

• Email Marketing: Klaviyo, Mailchimp, email campaigns, automation, flows, segmentation, customer journeys, retention, and re-engagement.

• Paid Advertising: Google Ads, campaign strategy, keyword research, audience targeting, conversion tracking, optimization, and ROI-focused performance management.

• Analytics: Google Analytics, performance tracking, conversion analysis, reporting, and using data to identify opportunities for growth.

• Digital Marketing Strategy: Marketing audits, lead generation, customer acquisition, conversion optimization, funnel strategy, audience research, positioning, and multi-channel campaigns.

I believe effective marketing is about more than individual channels. Your ads, emails, website, analytics, and customer journey should work together as one growth system. That’s why I take a holistic approach to every project—identifying what’s working, uncovering gaps, and building strategies that can be measured, optimized, and scaled.

Whether you need to improve your email marketing, generate more qualified leads, optimize Google Ads, understand your analytics, or build a complete digital marketing strategy, I bring the strategic perspective and practical experience to move the business forward.

Let’s turn your marketing efforts into a clear, measurable growth strategy.

See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing & Growth Strategist at Westbridge
January 5, 2026 - Present
Develop and implement customer acquisition, engagement, and retention strategies across multiple digital channels. Plan and optimize email campaigns, customer segmentation, automated communication flows, and re-engagement initiatives. Support paid advertising activities through campaign planning, audience research, keyword analysis, conversion tracking, and performance optimization. Monitor customer acquisition and conversion performance using analytics and reporting tools. Analyze customer journeys and identify opportunities to improve conversion at different stages of the marketing funnel. Conduct marketing audits to identify gaps in campaign performance, customer communication, tracking, and conversion processes. Develop data-driven recommendations based on campaign results, customer behavior, and performance trends. Work with cross-functional teams to ensure advertising, email, website experiences, analytics, and customer communications support common growth objectives. Prepare performance reports for stakeholders and use campaign insights to guide future marketing decisions.
Performance Marketing Specialist at Crown & Lane Ltd.
January 8, 2024 - December 27, 2025
Planned and executed digital campaigns supporting customer acquisition, product awareness, engagement, and conversion objectives. Managed paid search campaigns, including keyword research, campaign structure, audience targeting, conversion tracking, and ongoing optimization. Developed email campaigns and customer communications to support engagement, retention, and reactivation initiatives. Used Google Analytics and campaign reporting tools to monitor traffic, customer behavior, conversions, and marketing performance. Conducted audience research to understand customer needs, behaviors, and purchasing patterns and translated findings into campaign recommendations. Collaborated with internal teams to align digital campaigns with broader business and commercial objectives. Identified performance gaps across acquisition channels and recommended changes to improve campaign efficiency and customer conversion. Produced regular marketing performance reports and translated campaign data into actionable recommendations.
Digital Marketing Specialist at Jumia NG
January 4, 2022 - December 24, 2023
Developed and executed digital marketing campaigns focused on customer acquisition, engagement, conversion, and retention. Managed email marketing campaigns and customer communication journeys, including segmentation, promotional campaigns, re-engagement, and automated flows. Supported Google Ads campaigns through keyword research, audience targeting, conversion tracking, budget monitoring, and performance optimization. Analyzed campaign and customer data using Google Analytics to identify traffic, conversion, and customer behavior trends. Worked with different teams to improve the customer journey from initial acquisition through conversion and repeat purchase. Prepared campaign performance reports and used insights from the data to recommend improvements to acquisition and retention strategies. Contributed to landing-page, promotional, and funnel optimization initiatives aimed at improving conversion rates. Tested different messaging, audiences, and campaign approaches to identify opportunities for improved campaign performance.

Education

Bachelor of Science (B.Sc.) in Business Administration at University of Lagos
September 10, 2017 - August 15, 2021

Qualifications

Google Analytics Certification
May 10, 2022 - August 27, 2022
Email Marketing Certification
September 21, 2026 - September 21, 2026
Email Marketing Certification
August 19, 2024 - December 28, 2024

Industry Experience

Agriculture & Mining, Computers & Electronics, Consumer Goods, Financial Services, Real Estate & Construction, Non-Profit Organization, Retail, Wholesale & Distribution, Energy & Utilities, Travel & Hospitality