Content Marketing & Social Media Growth for an Education Consultancy

Developed a content marketing and social media strategy for GlobalPath Education, an education consultancy helping international students with university and language school admissions in Germany, visas, accommodation, and relocation.

The project focused on strengthening brand awareness, building trust with prospective students, and creating content designed to increase enquiries, enrolments, and conversions across Instagram, Facebook, TikTok, and LinkedIn.

I developed a structured content calendar covering educational, awareness, engagement, trust, and conversion-focused content. This included study abroad tips, university guides, visa information, student success stories, relocation advice, language school content, FAQs, and application-focused campaigns.

The content strategy combined social media management, content creation, copywriting, storytelling, campaign planning, and audience-focused messaging to make the brand more informative, relatable, and conversion-focused for prospective international students.