Metropolitan Collective | Pre-Launch Growth Marketing & Founding Member Campaign

Managed an eight-week pre-launch marketing campaign for Metropolitan Collective, a premium London membership brand preparing to launch its first site.

The campaign was built around one clear objective: generating 200 founding-member pre-registrations before launch.

I developed and managed the digital marketing strategy across paid social, campaign management, lead generation, content and audience growth, with a focus on reaching high-intent London audiences interested in flexible city living, workspace and premium member benefits.

Campaign Focus
Pre-launch campaign strategy and planning
Paid social campaign management
Lead generation and pre-registration growth
Audience research and targeting
Social media campaign content
Ad creative planning and testing
Landing page conversion optimisation
Retargeting website visitors
Campaign performance tracking and optimisation
Email list and lead nurturing strategy

The campaign dashboard was used to monitor pre-registrations, website traffic, conversion rate, ad spend and channel performance, allowing campaign activity and budget to be adjusted based on performance.

The overall approach focused on building awareness, creating demand before launch and converting interested prospects into founding-member pre-registrations.