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Hi, I’m Omotayo Olasoji, a results-driven digital marketing and communications professional with 3+ years of experience spanning SaaS, media, and nonprofit organizations. Based in Lagos, Nigeria, I collaborate with global teams to drive growth through cross-channel campaigns, podcast production, content repurposing, and strategic social media initiatives. I’m passionate about turning data into actionable insights that boost engagement and brand presence while delivering measurable outcomes in fast-paced, remote environments. I excel at stakeholder collaboration, content creation, and marketing operations, always aiming to optimize workflows and deliver scalable digital assets. My focus is on leveraging data-driven insights to improve product adoption and customer retention across SaaS, media, and nonprofit sectors.…Hi, I’m Omotayo Olasoji, a results-driven digital marketing and communications professional with 3+ years of experience spanning SaaS, media, and nonprofit organizations. Based in Lagos, Nigeria, I collaborate with global teams to drive growth through cross-channel campaigns, podcast production, content repurposing, and strategic social media initiatives. I’m passionate about turning data into actionable insights that boost engagement and brand presence while delivering measurable outcomes in fast-paced, remote environments. I excel at stakeholder collaboration, content creation, and marketing operations, always aiming to optimize workflows and deliver scalable digital assets. My focus is on leveraging data-driven insights to improve product adoption and customer retention across SaaS, media, and nonprofit sectors.

Omotayo Olasoji

Digital Marketer, Social Media Manager, Marketing Strategist, +6

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Hi, I’m Omotayo Olasoji, a results-driven digital marketing and communications professional with 3+ years of experience spanning SaaS, media, and nonprofit organizations. Based in Lagos, Nigeria, I collaborate with global teams to drive growth through cross-channel campaigns, podcast production, content repurposing, and strategic social media initiatives. I’m passionate about turning data into actionable insights that boost engagement and brand presence while delivering measurable outcomes in fast-paced, remote environments. I excel at stakeholder collaboration, content creation, and marketing operations, always aiming to optimize workflows and deliver scalable digital assets. My focus is on leveraging data-driven insights to improve product adoption and customer retention across SaaS, media, and nonprofit sectors.…Hi, I’m Omotayo Olasoji, a results-driven digital marketing and communications professional with 3+ years of experience spanning SaaS, media, and nonprofit organizations. Based in Lagos, Nigeria, I collaborate with global teams to drive growth through cross-channel campaigns, podcast production, content repurposing, and strategic social media initiatives. I’m passionate about turning data into actionable insights that boost engagement and brand presence while delivering measurable outcomes in fast-paced, remote environments. I excel at stakeholder collaboration, content creation, and marketing operations, always aiming to optimize workflows and deliver scalable digital assets. My focus is on leveraging data-driven insights to improve product adoption and customer retention across SaaS, media, and nonprofit sectors.

Available to hire

Hi, I’m Omotayo Olasoji, a results-driven digital marketing and communications professional with 3+ years of experience spanning SaaS, media, and nonprofit organizations. Based in Lagos, Nigeria, I collaborate with global teams to drive growth through cross-channel campaigns, podcast production, content repurposing, and strategic social media initiatives. I’m passionate about turning data into actionable insights that boost engagement and brand presence while delivering measurable outcomes in fast-paced, remote environments.

I excel at stakeholder collaboration, content creation, and marketing operations, always aiming to optimize workflows and deliver scalable digital assets. My focus is on leveraging data-driven insights to improve product adoption and customer retention across SaaS, media, and nonprofit sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Associate at YAP Media

May 1, 2025 - March 1, 2026

Support the CEO and executive team in marketing operations and content creation to grow personal brands through podcast production, content repurposing, and social media strategy. Develop cross-functional campaigns and digital assets to enhance engagement and brand presence. Write high-performing newsletters and email content for podcast episodes, brand campaigns, and weekly Deals of the Week (Mailchimp distribution). Monitor email performance metrics (open rates, click-throughs, engagement trends) to inform content optimization and timing strategies. Repurpose long-form podcast and webinar content into social and newsletter copy, increasing engagement by 20%. Coordinate cross-functional teams to meet campaign deliverables on time. Develop scripts, marketing copy, and presentations that reduced content revision time by 40%. Support the CEO and executive team across content creation, marketing operations, and communications.

Communications Manager at Wetech

January 1, 2023 - April 1, 2025

Full-time managed LinkedIn, Instagram, and Slack content; grew followers by 50% and engagement by 35%. Tracked performance and supported campaigns aligned with organizational goals. Led strategy and execution of all communications and digital marketing initiatives for a women-in-tech nonprofit in Africa. Managed onboarding and vendor relationships, oversaw creative contractors for major events and campaigns. Produced reports and dashboards to optimize ROI and messaging. Enhanced brand presence through a site revamp and rebranding efforts.

Content Marketer

October 1, 2022 - October 1, 2023

U.S.-based tech platform empowering women in technology in Africa through mentorship and digital skills programs. Built a thriving online community through webinars and content that improved user adoption. Coordinated paid and organic campaigns, led social media channels, and contributed to marketing collateral.