About Me
I build practical tools for people who want clarity, control, and privacy, not another subscription, login wall, or data-harvesting app.
My background is technical, but my motivation is personal. I’ve seen how unnecessarily complex, opaque, and invasive most “personal productivity” software has become. Many tools claim to help you manage efficiency while quietly monetising your data, locking features behind paywalls, or nudging you toward decisions that benefit them more than you. I don’t think that’s acceptable.
So I build tools that are: opinionated where structure helps, flexible where real life demands it, and uncompromising on privacy.
My focus is on systems that actually get used. That means clear rules, immediate feedback, and zero friction between intent and action. If a feature doesn’t reduce cognitive load or improve decision-making, it doesn’t belong. Simple beats clever. Reliable beats flashy.
I’m not trying to build a VC-backed empire. I’m building durable, transparent software that respects users and holds up over time.
If you use my tools and they help you make better decisions, that’s the real win. Anything beyond that is much appreciated.
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