I am an experienced DeFi analyst and branding manager with expertise in blockchain technology and community building. I am a skilled content marketer and branding manager with a strong background as a DeFi analyst and product specialist. Over the last two years, I have honed my expertise in blockchain, DeFi technology, and DeFi products, specializing in providing insights into DeFi products, creating understandable content, and fostering strong brand recognition.…

CTHUMBS

I am an experienced DeFi analyst and branding manager with expertise in blockchain technology and community building. I am a skilled content marketer and branding manager with a strong background as a DeFi analyst and product specialist. Over the last two years, I have honed my expertise in blockchain, DeFi technology, and DeFi products, specializing in providing insights into DeFi products, creating understandable content, and fostering strong brand recognition.…

Available to hire

I am an experienced DeFi analyst and branding manager with expertise in blockchain technology and community building. I am a skilled content marketer and branding manager with a strong background as a DeFi analyst and product specialist.

Over the last two years, I have honed my expertise in blockchain, DeFi technology, and DeFi products, specializing in providing insights into DeFi products, creating understandable content, and fostering strong brand recognition.

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Language

English
Fluent

Work Experience

Technical Writer at IntoTheBlock
August 1, 2023 - Present
Authored clear, insightful articles on advanced on-chain topics across multiple networks, including the Ton Ecosystem, simplifying complex concepts for a broader audience. Coordinated with writers and developers to maintain an efficient workflow and met project goals. Partnered with marketing and development teams to craft content for the developer community.
Marketing Content Contributor at HYDT Protocol
May 1, 2024 - Present
Developed detailed user guides for minting, staking, and providing liquidity; optimized content for search engines, boosting platform visibility. Led content strategy to drive user engagement and foster informed participation within the community.
Branding & Virtual Partner at DUCKY, SHINJI, GHOAD
January 1, 2024 - Present
Managed the entire branding process, increased platform visibility, onboarded 3,000 new users, designed websites, and leveraged artwork to drive awareness and organic growth (70% organic buys).
Branding & NFT Collection Lead at $VAL
January 1, 2025 - Present
Led branding and NFT collection efforts for the storytelling meme coin on SOL; refined branding pages for clarity and engagement, driving organic growth and broader reach.
Branding & Brand Identity Specialist at AICHEMYDAO
January 1, 2025 - Present
Delivered comprehensive branding for an AI-led Web3 development platform and operating system, improving brand identity and community engagement.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Collaborated with business developers, software engineers, and technical writers to highlight ecosystem features, focusing on on-chain analytics and investor education. Authored clear articles on advanced topics with multi-network on-chain analysis (including the Ton ecosystem) to simplify complex concepts for a broader audience. Coordinated with marketing and development teams to streamline workflow and improve productivity across projects.
Marketing at HYDT
May 1, 2024 - Present
Enhanced content strategy and technical communication to boost user interaction and platform visibility. Created user guides, optimized content for search engines, and fostered informed community engagement around HYDT's 1:1 peg and governance token farming.
Virtual Partner at DUCKY, SHINJI, GHOAD
January 1, 2024 - Present
Led branding efforts for multiple projects, including identity development, website design, and visual content. Increased platform visibility and attracted 3,000 new users with 70% organic purchases through targeted branding initiatives.
Brand Designer at Store of VAL ($VAL)
January 1, 2025 - Present
Completed branding for $VAL, including community outreach, website design, and visual content to strengthen the project's identity and drive organic growth.
Brand Designer at AIChemyDAO
January 1, 2025 - Present
Developed comprehensive branding for an AI-led Web3 development platform and OS, aligning community engagement, website design, and visual content with the project’s vision to foster organic growth.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Collaborated with business developers, software engineers, and other writers to highlight ecosystem features and provide valuable insights for investors and developers. Produced weekly content across various formats, including on-chain analyses and network-focused explainers, with a focus on making complex topics accessible to a broad audience. Led cross-team coordination to streamline content workflows and align with marketing and product goals.
Marketing at HYDT Protocol
May 1, 2024 - Present
Developed and executed content strategies to boost user interaction and platform visibility. Created clear user guides for minting, staking, and liquidity provisioning, enhanced SEO to improve discoverability, and fostered ongoing community engagement through timely protocol updates and education.
Branding / Marketing at DUCKY, SHINJI, GHOAD (Virtual Partner)
January 1, 2024 - Present
Led full branding for multiple projects, including brand identity, community engagement, and website design. Drove 3,000 new users and achieved 70% organic buys through strategic asset creation and targeted campaigns, increasing overall visibility and long-term community support.
Branding at VAL Branding and NFT collection
January 1, 2025 - Present
Rebranded and expanded the VAL storytelling meme coin on SOL, improving the clarity of the project’s vision and creating a standout profile that attracted a broader audience to the VAL community.
Branding at AICHEMYDAO
January 1, 2025 - Present
Developed cohesive branding for an AI-led Web3 development platform and operating system, integrating community engagement, website design, and visual content to reflect the project's vision and drive organic growth.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Authored clear, insightful articles on advanced topics including comprehensive on-chain analysis across multiple networks, with a focus on the Ton Ecosystem, simplifying complex concepts for a broader audience. Coordinated with business developers and software engineers to highlight ecosystem features, produced weekly content, and collaborated with marketing and development teams to tailor content for the developer community.
Marketing at HYDT Protocol
May 1, 2024 - Present
Developed content strategy and technical communications to boost user interaction and platform visibility. Created detailed user guides for minting, staking, and liquidity; optimized content for search engines; fostered active community engagement and improved content discoverability.
Branding Lead (Virtual Partner) at Ducky, Shinji, Ghoad (Virtual Partners)
January 1, 2024 - Present
Directed the branding process across multiple projects, delivering a cohesive brand identity, website design, and visual content. Increased platform visibility and engagement, resulting in 3,000 new users and approximately 70% organic buys through strategic artwork and campaigns.
Branding Lead at $VAL Branding and NFT collection (Store of VAL)
January 1, 2025 - Present
Created a complete branding package and improved clarity of project messaging; increased community engagement and exposure for the SOL-based memecoin project.
Branding Lead at AICHEMYDAO
January 1, 2025 - Present
Developed cohesive brand identity and website visuals for an AI-led Web3 development platform; drove growth and community participation through targeted branding.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Authored clear, insightful articles on advanced on-chain analysis across multiple networks, with a focus on simplifying complex concepts for a broad audience (including the Ton Ecosystem). Coordinated with business developers, software engineers, and other writers to maintain a weekly content pipeline, experimenting with formats to resonate with the audience. Collaborated with marketing and development teams to craft content tailored to the developer community, improving collaboration and productivity.
Marketing at HYDT Protocol
May 1, 2024 - Present
Developed clear, engaging content that boosted user interaction and platform visibility. Created detailed user guides to improve accessibility for minting, staking, and providing liquidity. Optimized articles for search engines, contributing to higher visibility and user acquisition. Executed content strategy to highlight HYDT's value proposition and foster ongoing community engagement.
Virtual Partner Branding at DuckyCoinerc / ShinjiKoiEth / GhoadCoin (Virtual Partners)
January 1, 2024 - Present
Managed the entire branding process for three projects, increasing platform visibility and attracting ~3,000 new users. Led website design and leveraged artwork to drive awareness, resulting in ~70% organic buys for the projects.
Branding & NFT Collection at Store of VAL
January 1, 2025 - Present
Completed branding efforts for a storytelling meme coin on SOL, improving clarity around the project and making the X page stand out. Implemented unified brand identity across community outreach, website design, and visual content to drive organic growth and visibility.
Branding at AICHEMYDAO
January 1, 2025 - Present
Led comprehensive branding for an AI-led Web3 development platform, delivering a cohesive brand identity that aligned with the project’s vision and boosted organic growth and community engagement.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Authored clear, insightful articles on advanced on-chain topics, including comprehensive on-chain analysis across multiple networks with a focus on the Ton Ecosystem, simplifying complex concepts for a broad audience. Collaborated with business developers, software engineers, and other technical writers to highlight ecosystem features and educate users. Produced weekly content in diverse formats to determine resonant formats and drove developer education.
Marketing at HYDT Protocol
May 1, 2024 - Present
Developed and executed a targeted content strategy, created user guides to improve accessibility (mint, stake, provide liquidity), optimized content for SEO to boost visibility, and fostered active community engagement. Collaborated with marketing and product teams to improve onboarding and platform awareness.
Branding / Brand Manager (Virtual Partner) at Ducky, Shinji, Ghoad (Projects)
January 1, 2024 - Present
Led end-to-end branding for three crypto projects, increasing platform visibility and attracting 3,000 new users. Designed websites and visual assets, leveraged original artwork to drive awareness, and achieved 70% of organic buys through branding efforts.
Branding Lead at VAL (Branding & NFT Collection)
January 1, 2025 - Present
Led complete branding for VAL on SOL, improved X-page clarity, and grew the community by presenting a cohesive identity. Executed visual design and storytelling to differentiate the project and attract a broader audience.
Branding Lead at AICHEMYDAO
January 1, 2025 - Present
Delivered comprehensive branding for an AI-led Web3 development platform, aligning community engagement, website design, and visual content with the project vision to spark organic growth and participation.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
As Technical Writer at IntoTheBlock, I collaborated with business developers, software engineers, and fellow writers to highlight ecosystem features and educate users. I produced weekly content and experimented with article formats to identify what resonated with investors, traders, and developers. I authored clear on-chain analyses across multiple networks, with emphasis on simplifying complex concepts for a broader audience, including work focused on the Ton ecosystem. I also partnered with marketing and development teams to create developer-focused content and streamlined workflows to boost productivity.
Marketing at HYDT Protocol
May 1, 2024 - Present
Led content strategy and technical communication to boost user interaction and platform visibility. Developed detailed user guides for minting, staking, and providing liquidity; optimized content for search engines to improve visibility; crafted messaging highlighting HYDT’s value proposition; fostered continuous community involvement by updating users about protocol updates and engaging with the community.
Branding & Growth Lead at DUCKY, SHINJI, GHOAD (Virtual Partner)
January 1, 2024 - Present
Managed complete branding for multiple projects, including cohesive brand identities, community engagement, and website design. Created visual content that drives awareness, contributed to 3,000 new users, and achieved approximately 70% organic purchases by leveraging artwork and targeted campaigns.
Branding Lead at VAL Branding and NFT collection
January 1, 2025 - Present
Led branding efforts for $VAL, including unified brand identity, improved clarity on the project page, and expanded community growth and visibility for the SOL memecoin narrative.
Branding at AICHEMYDAO
January 1, 2025 - Present
Developed comprehensive branding for an AI-led Web3 development platform and operating system, aligning community engagement, website design, and visual content with the project vision to drive organic growth.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Collaborated with business developers, software engineers, and fellow writers to highlight ecosystem features and provide valuable insights to investors and developers. Produced weekly content exploring on-chain analytics across multiple networks, with a focus on the Ton Ecosystem and simplifying complex concepts for a broader audience. Coordinated with marketing and development teams to craft developer-friendly content and maintained an efficient workflow to meet project goals.
MARKETING at HYDT Protocol
May 1, 2024 - Present
Enhanced content strategy and technical communication to boost user interaction and platform visibility. Built expertise in community engagement, SEO optimization, and creating accessible user guides to help users mint, stake, and provide liquidity. Developed messaging that highlighted HYDT's value proposition and drove sustained user engagement.
Branding / Virtual Partner at Ducky, Shinji, Ghoad
January 1, 2024 - Present
Managed full branding for three projects, increasing platform visibility and attracting ~3,000 new users. Led website design and produced artwork to drive awareness, resulting in ~70% organic buys and stronger long-term community support.
Branding & NFT Collection Lead at $VAL Branding and NFT collection
January 1, 2025 - Present
Led complete branding efforts for the $VAL storytelling meme coin on SOL. Improved the X page to clearly communicate the project’s goals, resulting in enhanced clarity and visibility that attracted a broader audience to the community.
Branding Lead at BRANDING FOR AICHEMYDAO
January 1, 2025 - Present
Developed cohesive brand identity for an AI-led Web3 development platform and OS, integrating community engagement, website design, and visual content to reflect the project’s vision and drive organic growth.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Authored clear, insightful articles on advanced on-chain analytics, with a focus on real-time crypto market insights across multiple networks and the Ton ecosystem. Collaborated with business developers, software engineers, and other writers to educate investors and developers. Produced weekly content and iterated formats to maximize resonance and engagement.
Marketing at HYDT Protocol
May 1, 2024 - Present
Enhanced content strategy and technical communication to boost user interaction and platform visibility. Built detailed user guides, optimized content for SEO, and fostered active community participation to improve discovery and engagement.
Branding Lead at Ducky, Shinji, Ghoad (Virtual Partner)
January 1, 2024 - Present
Managed the branding for multiple projects, increasing platform visibility and achieving 3,000 new users. Led website design and produced artwork to drive awareness and 70% organic buys, strengthening brand identity and community engagement.
Branding & NFT Collection Lead at Store of VAL
January 1, 2025 - Present
Completed branding for VAL, improving the X page clarity and distinguishing the project. Executed growth-focused branding strategies to attract a broader audience and foster organic community engagement.
Branding Lead at AICHEMYDAO
January 1, 2025 - Present
Developed cohesive branding for an AI-led Web3 development platform, integrating community engagement, website design, and visual content to reflect the project’s vision and drive organic growth.
Technical Writer at IntoTheBlock
August 1, 2023 - Present
Authored clear, insightful articles on advanced on-chain analytics across multiple networks, with a focus on educating investors and developers. Collaborated with business developers, software engineers, and other technical writers to highlight ecosystem features, produced weekly content in varied formats, and iterated based on reader engagement to reach a broader audience.
Marketing at HYDT Protocol
May 1, 2024 - Present
Developed and executed content strategy, created detailed user guides to help users mint, stake, and provide liquidity; improved search engine visibility through SEO optimization; fostered active community engagement and informed users about protocol updates; collaborated with marketing and product teams to align messaging.
Brand Manager / Virtual Partner at Duckycoinerc
January 1, 2024 - Present
Full branding for the project including identity, community engagement, and website design; increased platform visibility and attracted 3,000 new users; leveraged artwork to drive awareness and achieve 70% organic purchases.
Brand Manager / Virtual Partner at Shinji
January 1, 2024 - Present
Full branding for the project including identity, community engagement, and website design; increased platform visibility and attracted 3,000 new users; leveraged artwork to drive awareness and achieve 70% organic purchases.
Brand Manager / Virtual Partner at GhoadCoin
January 1, 2024 - Present
Full branding for the project including identity, community engagement, and website design; increased platform visibility and attracted 3,000 new users; leveraged artwork to drive awareness and achieve 70% organic purchases.
Branding & Marketing at $VAL Branding and NFT collection
January 1, 2025 - Present
Created complete branding and improved the X page to clarify $VAL's vision as a meme coin on SOL; drove growth and engaged a broader audience; improved exposure through cohesive visual identity.
Branding at BRANDING FOR AICHEMYDAO
January 1, 2025 - Present
Developed cohesive brand identity, integrating community engagement, website design, and visual content to reflect the project’s vision. Growth strategies were implemented to spark greater community interest and participation, driving organic growth and engagement.

Education

Web3, Product Owner, Product Manager Course at Udemy
January 1, 2024 - September 10, 2025
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - September 10, 2025
Product Owner, Product Manager Course (Web3, DeX, Gamfi, NFT) at Udemy
January 1, 2024 - January 1, 2024
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - January 1, 2024
Product Owner, Product Manager Course Web3, DeX, Gamfi, NFT at Udemy
January 1, 2024 - September 10, 2025
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - September 10, 2025
Product Owner / Product Manager Course Web3 (Udemy) at Udemy
January 1, 2024 - September 10, 2025
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - September 10, 2025
Product Owner, Product Manager Course (Web3, DeX, Gamfi, NFT) at Udemy
January 1, 2024 - December 31, 2024
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - December 31, 2024
Product Owner, Product Manager Course (Web3) at Udemy
January 1, 2024 - September 10, 2025
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - September 10, 2025
Course: Product Owner, Product Manager Course Web3, DeX, Gamfi, NFT at Udemy
January 1, 2024 - January 1, 2024
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - January 1, 2024
Product Owner, Product Manager Course Web3, DeX, Gamfi, NFT at Udemy
January 1, 2024 - January 1, 2024
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - January 1, 2024
Product Owner, Product Manager Course Web3 at Udemy
January 1, 2024 - September 26, 2025
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - September 26, 2025
Product Owner, Product Manager Course Web3, DeX, Gamfi, NFT at Udemy
January 1, 2024 - December 31, 2024
Brand Management for Product Developers and Marketers at Udemy
January 1, 2024 - December 31, 2024

Qualifications

Web3, Product Owner, Product Manager Course
January 1, 2024 - September 10, 2025
Brand Management for Product Developers and Marketers
January 1, 2024 - September 10, 2025
Product Owner, Product Manager Course (Udemy)
January 1, 2024 - January 1, 2024
Brand Management for Product Developers and Marketers (Udemy)
January 1, 2024 - January 1, 2024
Product Owner, Product Manager Course Web3, DeX, Gamfi, NFT
January 1, 2024 - September 10, 2025
Brand Management for Product Developers and Marketers
January 1, 2024 - September 10, 2025
Product Owner / Product Manager Course Web3 (Udemy)
January 1, 2024 - September 10, 2025
Brand Management for Product Developers and Marketers (Udemy)
January 1, 2024 - September 10, 2025
Product Owner / Product Manager Course (Web3, DeX, Gamfi, NFT)
January 1, 2024 - December 31, 2024
Brand Management for Product Developers and Marketers
January 1, 2024 - December 31, 2024
Udemy Certificate – Product Owner / Product Manager Course
January 1, 2024 - September 10, 2025
Udemy Certificate – Brand Management for Product Developers and Marketers
January 1, 2024 - September 10, 2025
Course: Product Owner, Product Manager Course Web3, DeX, Gamfi, NFT
January 1, 2024 - January 1, 2024
Brand Management for Product Developers and Marketers
January 1, 2024 - January 1, 2024
Udemy Course: Product Owner, Product Manager (Web3, DeX, Gamfi, NFT)
January 1, 2024 - January 1, 2024
Udemy Course: Brand Management for Product Developers and Marketers
January 1, 2024 - January 1, 2024

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Education, Other