High-performance Shopify Store Designer and Conversion Architect specializing in custom UI/UX design, mobile-first responsiveness, and conversion rate optimization (CRO). I translate brand identity into scalable, high-speed storefronts that reduce bounce rate and maximize average order value (AOV). I build custom Shopify theme solutions with Liquid customization, OS 2.0 migrations, and strong store architecture. I also engineer performance for sub-2-second mobile baselines, optimize checkout/cart flows, and integrate conversion-focused tools (e.g., Klaviyo, Recharge, PageFly) with clean, maintainable code.…

Opeyemi Tayo

High-performance Shopify Store Designer and Conversion Architect specializing in custom UI/UX design, mobile-first responsiveness, and conversion rate optimization (CRO). I translate brand identity into scalable, high-speed storefronts that reduce bounce rate and maximize average order value (AOV). I build custom Shopify theme solutions with Liquid customization, OS 2.0 migrations, and strong store architecture. I also engineer performance for sub-2-second mobile baselines, optimize checkout/cart flows, and integrate conversion-focused tools (e.g., Klaviyo, Recharge, PageFly) with clean, maintainable code.…

Available to hire

High-performance Shopify Store Designer and Conversion Architect specializing in custom UI/UX design, mobile-first responsiveness, and conversion rate optimization (CRO). I translate brand identity into scalable, high-speed storefronts that reduce bounce rate and maximize average order value (AOV).

I build custom Shopify theme solutions with Liquid customization, OS 2.0 migrations, and strong store architecture. I also engineer performance for sub-2-second mobile baselines, optimize checkout/cart flows, and integrate conversion-focused tools (e.g., Klaviyo, Recharge, PageFly) with clean, maintainable code.

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Skills

Experience Level

Shopify
Expert
UI
Expert
CSS
Expert
HTML5
Expert
JavaScript
Expert
Tailwind
Expert
Klaviyo
Expert
Recharge
Expert
SEO Copywriting
Beginner
Pageam
Beginner

Language

Work Experience

Independent Consultant | Senior Shopify Store Designer & Conversion Architect at Independent Consultant
January 1, 2024 - Present
Architect and deliver high-converting Shopify storefronts focused on minimizing friction across the customer journey. Lead custom UI/UX design and conversion strategy, including store architecture, checkout/cart optimization, and mobile-first responsive implementations. Engineer store performance by optimizing asset loading sequences to achieve sub-2-second mobile page load baselines. Implement advanced custom features using clean Liquid modifications to reduce reliance on heavy third-party apps while preserving maintainable storefront code.
Senior Shopi fy Store Designer & Conversion Architect at Digital Commerce Agency
March 1, 2022 - December 1, 2023
Redesigned legacy e-commerce storefronts to Shopify OS 2.0 infrastructure, establishing a sustainable conversion-rate lift. Collaborated with founders to transform brand assets into high-converting landing pages and product discovery paths. Built scalable theme systems using native sections so internal teams can deploy new landing pages efficiently. Conducted A/B layout testing on key product pages to isolate high-performing UI elements and improve average order value (AOV). Integrated conversion tools such as Klaviyo, Recharge, and PageFly, while keeping code clean and lightweight.

Education

Shopify Product Fundamentals (Authorized Academy Path) at Shopify Product Fundamentals
January 11, 2018 - July 18, 2022
Advanced User Experience (UX) Design Blueprint at Advanced User Experience (UX) Design Blueprint
January 11, 2018 - July 18, 2022

Qualifications

B.Sc. in Computer Science / Information Technology
January 11, 2018 - July 18, 2022
Shopify Product Fundamentals (Authorized Academy Path)
February 14, 2023 - April 9, 2023
Advanced User Experience (UX) Design Blueprint
August 10, 2023 - November 9, 2023

Industry Experience

Software & Internet, Retail
    Enterprise Core Web Vitals Engineering & Lighthouse Performance Optimization
    This engineering case study details a full stack optimization initiative targeting Google's Core Web Vitals (CWV) for a complex production web application. The scope focused on stabilizing the Cumulative Layout Shift (CLS) through advanced image and element reservation techniques, and dramatically reducing the Interaction to Next Paint (INP) latency through extensive script refactoring, code splitting, and dynamic script sequencing. The results, visualized in this real time infrastructure dashboard, confirm all CWV parameters entering the green performance range, supporting a high performance, conversion-optimized user experience.…
    Enterprise Storefront Architecture Overhaul & High-Volume Scaling ($289k+ Revenue Matrix)
    This case study details a full-scale performance re-engineering of an enterprise Shopify storefront migrated to OS 2.0 architectures. The technical scope focused on purging intensive application script bloat, refactoring legacy template payloads into modular, native Liquid sections, and deploying custom AJAX state-management engines. The optimizations significantly lowered interaction latency, elevated baseline conversion rates to 3.11%, and stabilized checkout performance across high-volume traffic spikes, supporting over $289,000 in monthly transaction volume.…
    Custom Shopify OS 2.0 Architectural Performance Overhaul & CRO Lift ($312k+ Revenue Scaling)
    This project involved a comprehensive technical auditing and structural optimization of a production Shopify storefront, migrating the legacy architecture to Shopify OS 2.0. By systematically refactoring backend Liquid files, purging redundant external app payloads, and implementing custom, native AJAX state management engines, storefront performance and conversion velocity were substantially scaled. The resulting environment is app-light, lightning-fast, and engineered for high-volume conversion funnels, delivering an average sales volume of over $312,000 per month with a sustained 2.91% conversion rate.…
    Shopify OS 2.0 Architectural Performance Overhaul & CRO Lift
    A complete structural optimization deployment mapping backend metric scaling. Re engineered core Liquid structures, purged script blockages, and implemented custom AJAX cart engines to achieve a sub 2 second mobile render speed and sustained conversion funnel velocity.…