Social Media Management and Content Creation
Optimal Marketing Global Limited
Published
About the Client
EXN is a leading provider of colocation, connectivity, and infrastructure solutions, serving enterprise, carrier and cloud partners across the UK and beyond. With a reputation for technical excellence and trusted partnerships, EXN wanted to elevate its brand presence, unify its visual identity, and increase engagement with key audiences — particularly on LinkedIn, where industry decision-makers and potential partners are highly active.
The Challenge
Despite strong technical offerings and established customer relationships, EXN faced a common B2B marketing challenge:
Limited brand consistency across digital channels
Underutilised social media presence, especially LinkedIn
Low engagement and visibility among core audiences
Content that lacked strategic direction and resonance
EXN engaged us to support a comprehensive rebrand and develop a strategic content and social media programme — focused primarily on LinkedIn — aimed at enhancing brand awareness, thought leadership and sustained audience engagement.
Our Approach
- Brand Refresh & Messaging Alignment
We began with a collaborative discovery process to:
Clarify EXN’s brand values, voice and differentiators
Develop updated visual themes and messaging pillars Ensure consistency across all communications and touchpoints.
The result was a refreshed, modern brand identity that better reflected EXN’s position in the market — professional, innovative, and trusted.
- Strategic Social Media Management (LinkedIn Focus)
We implemented a structured LinkedIn posting strategy including:
A monthly content calendar tailored to strategic business goals
Posts designed for audience engagement, industry relevance, and thought leadership
Tone and messaging optimised for B2B professional audiences
Community management to respond, engage and grow interaction organically
This approach ensured EXN consistently reached and resonated with decision-makers, partners and future prospects on LinkedIn.
- Bespoke Content Creation
Content was crafted based on strategic themes including:
Industry insights and trends in connectivity and colocation
Case highlights and success stories from client engagements
Product and service value propositions
Company culture and team spotlight features