Sila El Hasyny

Managed end-to-end content strategy across key video-sharing and social media platforms, including TikTok, LinkedIn, Instagram, and X. Secured and managed high-profile influencer partnerships, including booking 'Forbes 30 Under 30' guests for the Lonch podcast to enhance brand visibility. Wrote and distributed press releases for new product launches, successfully increasing media coverage and brand awareness. Launched and optimized data-driven email campaigns using AI tools, achieving a 42% open rate and 15% click-through rate. Reported monthly analytics with KPIs, audience behavior, and content strategy adjustments.

Led the creative strategy for digital projects, overseeing a 6-person team (design, copy, strategy) to enhance client brand image and engagement. Drove community growth by increasing social media followers by 65% and boosting engagement rates by 40% through targeted content strategies. Generated over $10,000 in organic sales directly through viral TikTok campaigns. Actively monitored emerging social media trends and platform updates, particularly on TikTok, to pivot content strategy and capitalize on viral opportunities. Contributed to quarterly planning by proposing campaign themes, trends, and experiments.

Designed social media content for Instagram, Facebook, and TikTok, focused on real estate promotion. Developed digital marketing assets including flyers, brochures, and short-form videos to support sales initiatives. Developed creative strategies to enhance brand awareness, including designing a 365-day calendar as a client gift. Contributed to local market research and competitive analysis to inform content.