Entr Tech: From 70% Spam Rate to Record-Breaking Black Friday Sales in 4 Months
Owen Grosvenor
Published
Jack Rogers is a proven enterprise seller. Global MVP. Director-level experience across two continents. When he launched Entr Tech to help people break into tech sales, the product worked. Bootcamp graduates got results.
The problem was everything around it.
The Problem
Entr Tech’s brand had been assembled the way most bootstrapped businesses build theirs. AI-generated assets. A freelancer for the website. A different one for emails. Another for social. The result was a visual identity that felt inconsistent and gave potential students no reason to trust this was a serious investment.
But the surface-level inconsistency was masking deeper infrastructure problems.
The funnel had no structure. No segmentation, no visibility into lead intent, no way to tell where prospects dropped off. Every lead got the same generic experience.
The email system had collapsed. 70% of emails were landing in spam. The 30% that reached the inbox saw a 12% open rate and 0.1% click rate. People who had opted in were never seeing the messages.
Every day the funnel stayed broken meant leads lost. Every week emails hit spam meant trust eroding.
The Solution
We started with deep strategy sessions to understand the business model, competitive position, and exactly where the gaps were. That foundation shaped every deliverable.
We stripped out the funnel and rebuilt it with segmentation at its core. Each segment now triggers custom sequences based on prospect interest and decision stage. Jack knows what every lead wants before he speaks to them.
We rebuilt the email infrastructure from the ground up, rewrote every sequence, and delivered twelve months of content: campaigns, automations, and nurture flows mapped to the new funnel.
We built a converting landing page and created lead magnets that educate and qualify prospects before they get on a call. Leads now arrive informed and ready to talk specifics.
We delivered ad scripts, social content, carousel calendars, competitor research, a UGC strategy, and a full 2026 growth plan.
The Impact
99.6% email delivery rate (from ~30%)
45% open rate (from 12%)
4.5% click rate on targeted emails (from 0.1%)
Record largest Black Friday cohort ever
Jack can now see where every lead sits in the funnel. Pre-sale assets do the heavy lifting before calls. And with a year of content delivered, the hours spent on admin went back to what matters: creating content and closing deals.
“The backend is sorted. The assets are there. Now I can focus on what I actually do best: creating content and closing deals.” Jack Rogers, Founder, Entr Tech