Memorabilia Framers: Two Broken Websites, One Month, and a Business That Started Selling Again
Owen Grosvenor
Published
Memorabilia Framers is a local business that does two things: custom framing for collectors and selling framed memorabilia through an online store. Sports, music, film. The problem was that both websites were actively working against the business.
The Problem
The e-commerce store had performance and design issues. Slow load times. A user experience that made browsing and buying harder than it needed to be. For a store selling items worth hundreds of pounds, that is fatal.
The portfolio site had the same problem from a different angle. Custom framing is a trust-based service. People are handing over signed shirts, rare vinyl, one-of-a-kind pieces. They need to feel confident the business is professional before they commit.
The business collateral wasn’t pulling its weight either. Business cards and sales materials didn’t reflect the quality of the framing work. For a local business relying on word-of-mouth, physical touchpoints matter just as much as digital ones.
The compound effect: a business doing quality work, losing sales because every customer touchpoint was undermining confidence before the product could speak for itself.
The Solution
We delivered the full scope in one month. Two website overhauls and new business collateral, built to work together as a cohesive system.
We optimised the e-commerce store for performance and design. Faster load times, cleaner browsing, and a purchase flow that reduces friction at every step. When you’re selling high-value memorabilia, the buying experience needs to match the value of what’s being sold.
We rebuilt the portfolio site to showcase framing quality and make it easy to enquire. Fast loading, trust-building presentation, and a clear path to getting in touch. For a service where people entrust valuable items, the website needs to communicate professionalism before a word is exchanged.
We designed new business cards and a sales brochure matching the quality of the online presence. Consistent branding across every touchpoint, digital and physical.
The Impact
More sales, more engagement. Both sites saw increases in sales and engagement after the optimisation. Visitors who previously bounced are now converting into customers and enquiries.
Faster, more professional experience. Performance improvements mean customers aren’t waiting. Every second of load time removed puts money back into the business.
A cohesive brand that builds trust at every stage. From the first Google search to the business card in hand, Memorabilia Framers now presents a consistent, professional image.
“People are trusting us with valuable pieces, so the website needs to reflect that. The new sites do exactly that. We’re getting more custom framing enquiries and the online store is converting much better than before.” Steve, Owner, Memorabilia Framers