I'm a designer from Toronto I enjoy digging into the digital world - understanding how people interact with products and finding thoughtful ways to improve those experiences. My work is rooted in research, usability, and visual clarity, and I’m passionate about creating intuitive interfaces that feel both human centred and purposeful in business. **Employment and project experience** **Designer** Grandcane.ca _August 2025 - current **UX/UI Designer Intern** Roots _March 2025 - April 2025 **UX Designer** New Pioneer Travel _June 2024 - August 2024

Peiying Chien

I'm a designer from Toronto I enjoy digging into the digital world - understanding how people interact with products and finding thoughtful ways to improve those experiences. My work is rooted in research, usability, and visual clarity, and I’m passionate about creating intuitive interfaces that feel both human centred and purposeful in business. **Employment and project experience** **Designer** Grandcane.ca _August 2025 - current **UX/UI Designer Intern** Roots _March 2025 - April 2025 **UX Designer** New Pioneer Travel _June 2024 - August 2024

Available to hire

I’m a designer from Toronto

I enjoy digging into the digital world - understanding how people interact with products and finding thoughtful ways to improve those experiences. My work is rooted in research, usability, and visual clarity, and I’m passionate about creating intuitive interfaces that feel both human centred and purposeful in business.

Employment and project experience

Designer Grandcane.ca
_August 2025 - current

UX/UI Designer Intern Roots
_March 2025 - April 2025

UX Designer New Pioneer Travel
_June 2024 - August 2024

See more

Language

English
Fluent
Chinese
Fluent

Work Experience

Freelancer at P-Studio
September 1, 2022 - Present
Responsible for creating digital designs in Figma and Adobe Creative Suite, including graphic design, branding, art, and digital products. Managed multiple projects ensuring on-time delivery while completing academic requirements. Edited video content, graphic designs, and UX/UI interfaces aligned with client branding and user needs.
Project Lead at BMHCC
May 1, 2025 - Present
Facilitated a cross-functional team to deliver a social media promotional video, aligning creative direction with organizational skills. Used motion design and animation tools like Adobe Premiere Pro and After Effects to produce engaging content, completed on deadline and adopted across digital platforms.
Art Guide at City Hall
December 1, 2024 - Present
Presented visual exhibitions ensuring consistent design communication aligned with brand standards. Acted as a responsive team player communicating and presenting artwork to support colleagues.
UX/UI Design Intern at New Pioneer Travel
August 31, 2024 - August 8, 2025
Collaborated with marketing and engineering teams to design user-friendly travel booking pages, reducing drop-off rates by 20%. Created responsive web and mobile designs using Figma and Adobe Creative Suite, developed reusable UI components, and supported user testing to guide design decisions.
Freelancer at P-Studio
September 1, 2022 - Present
Created digital design projects including graphic design, branding, art, and digital products using Figma and Adobe Creative Suite. Managed multiple projects ensuring on-time delivery while balancing remote work and studies. Edited video content and UX/UI interfaces, aligning with client branding and user needs. Facilitated a cross-functional team to deliver a social media promotional video using Adobe Premiere Pro and After Effects, completing on deadline and adopted across digital platforms.
UX/UI Design Intern at Roots
April 30, 2025 - August 8, 2025
Teamed up with marketing and engineering to design user-friendly travel booking pages, reducing drop-off rates by 20%. Used Figma and Adobe tools to create responsive web and mobile designs boosting engagement and sales. Built reusable UI components to ensure consistency and assisted in user testing to guide design decisions.
UX/UI Designer at New Pioneer Travel
August 30, 2024 - August 7, 2025
Designed web and mobile user interfaces for travel booking platforms, collaborating cross-functionally to align design with business goals and reduce user drop-off rates. Created responsive booking pages and engaged users effectively using Figma and Adobe Creative Suite.
New Pioneer Travel Graphic & UX/UI Designer at New Pioneer Travel
June 1, 2024 - August 2, 2024
Utilized strong time-management and problem-solving skills to support efficient production workflows and meet deadlines. Reported to the Art Director, providing quality updates and feedback on current products to ensure brand alignment. Demonstrated attention to detail and multi-tasking abilities, ensuring each product met quality standards across daily tasks and timelines.
RootsQuality Specialist at RootsQuality
October 1, 2025 - Present
Led user research and usability testing that contributed to a 15% increase in user satisfaction. Supported production and review of marketing and website content, ensuring consistency in layout, typography, colour accuracy, and overall visual presentation.
UX Design Intern at Non-Profit Projects
March 1, 2025 - April 1, 2025
Directed a cross-functional creative team in delivering social media content, branded digital materials, and promotional video assets for non-profit events.
BMHCC Project Lead at BMHCC
March 1, 2025 - Present
Led project workstreams across marketing and digital design, coordinating with cross-functional teams to deliver brand-aligned assets and ensure timely execution.
Graphic & UX/UI Designer at New Pioneer Travel
June 1, 2024 - August 1, 2024
Delivered high-quality digital and print assets for a travel brand. Collaborated with marketing and engineering teams to align designs with user research findings and business goals. Improved key booking pages by refining layouts and interactions, contributing to a measurable reduction in user drop-off and meeting tight deadlines in a fast-paced, team-driven environment.
UX Design Intern at Roots UX Design Institute
March 1, 2025 - April 1, 2025
Directed cross-functional creative team efforts in delivering social media content, branded digital materials, and promotional video assets for nonprofit events. Refined narrative direction based on qualitative feedback from team members and target audiences to align final content with organizational objectives. Produced social media promotional videos using After Effects and Premiere Pro to match audience preferences.
QA Specialist at Roots UX Design
October 1, 2025 - Present
Conducted user research and usability testing that led to a 15% improvement in user satisfaction. Supported production and review of marketing and website content, ensuring consistency in layout, typography, color accuracy, and overall visual presentation.
QA Specialist at Roots
October 1, 2025 - Present
Presented design solutions to cross-functional teams for user needs based on qualitative feedback and quantitative data. Supported the user interface and review of marketing and website content, ensuring visual consistency in layout, typography, colour accuracy, and overall visual presentation. Collaborated cross-functionally with senior designers and developers to review and ensure brand-aligned digital and visual assets across web and digital platforms.
UX Designer Intern at Roots
March 1, 2025 - April 1, 2025
Assisted with UX design tasks, contributing to user research, wireframing, and collaboration with the design team to ensure usable and accessible interfaces.
BMHCC Project Lead at Non-Profit Projects
March 1, 2025 - Present
Directed a cross-functional creative team in delivering social media content, branded digital materials, and promotional video assets for nonprofit events. Embraced feedback and implemented changes efficiently to reinforce narrative direction and ensure final video content aligned with organizational objectives. Produced social media promotional videos using After Effects and Premiere Pro, aligning content with target audience preferences.
Travel Graphic & UX/UI Designer at New Pioneer
June 1, 2024 - August 1, 2024
Collaborated with digital marketing and engineering teams to align designs with user research findings and business goals. Reduced user drop-off rates by 20% on key booking pages. Created marketing collateral including event promotion advertising, ensuring alignment with brand guidelines and visual identity. Delivered multiple projects simultaneously under tight deadlines in an agile environment with a strong emphasis on detail and usability across digital devices.
UX Design Intern at Roots
March 1, 2025 - April 1, 2025
Produced design solutions for cross-functional teams addressing user needs based on qualitative feedback and quantitative data. Supported UI development and review of marketing and website content, ensuring visual consistency in layout, typography, colour accuracy, and overall visual presentation. Collaborated with senior designers and developers to review assets and ensure brand-aligned digital and visual assets meet quality and usability standards across web and digital platforms.

Education

Professional Diploma in UX at UX Design Institute
February 1, 2021 - January 1, 2022
Multimedia Design and Development College Diploma with Honors at Humber Polytechnic
September 1, 2023 - May 1, 2025
Diploma in Multimedia Design and Development with Honors at Humber Polytechnic
September 1, 2023 - May 1, 2025
Professional Diploma in UX at UX Design Institute
February 1, 2021 - January 1, 2022
College Diploma with Honors at Humber Polytechnic
September 1, 2023 - May 2, 2025
Professional Diploma in UX UI Design at UX UI Design Institute
February 1, 2021 - January 1, 2022
College Diploma in Multimedia Design and Development (Honors) at Humber Polytechnic
September 1, 2023 - May 1, 2025
Certificate in UX/UI Design at UX/UI Design Institute
February 1, 2021 - January 1, 2022
College Diploma (Honours) in Multimedia Design and Development at Humber Polytechnic
September 1, 2023 - May 1, 2025
Professional Diploma in UX Design at UX Design Institute
February 1, 2021 - January 1, 2022
College Diploma in Multimedia Design and Development at Humber College Polytechnic
September 1, 2023 - May 1, 2025
Professional Diploma in UX/UI Design at UX/UI Design Institute
February 1, 2021 - January 1, 2022

Qualifications

Adobe Creative Suite Certificate (Photoshop, Illustrator, InDesign, After Effects)
January 11, 2030 - January 20, 2026
Figma and Adobe Creative Suite Certificate
January 11, 2030 - February 16, 2026

Industry Experience

Retail, Travel & Hospitality, Software & Internet, Media & Entertainment, Education, Government, Professional Services, Non-Profit Organization